Donald Lee's Linkedin Analytics

Pinterest is currently the most underrated platform in 2024. 1. In the first quarter of 2024, Pinterest had a total of 518 million monthly active users worldwide. 2. 75% of weekly Pinterest users say they’re always shopping. 3. Pins have a lifespan of 6 to 12 months – compared to couple hours on Instagram and Tiktok. If you’re trying to build an audience for your blog or drive traffic to your products/e-commerce store and make money, Pinterest is where you want to be. Here’s the golden nugget of what you need to know: SEO is KING on Pinterest and now is the time for you to target and OWN keywords. Here are some common mistakes new Pinterest creators make: - The think that the creative (image/video) is most important. - They spend hours creating the content and seconds on the title and description. - They don’t have a CTA back to their blog or product. - MOST IMPORTANT: They are NOT CONSISTENT. Here are 3 tips on what you need to do to GROW on Pinterest: 1. Obviously, consistency. Post every day. 2. Plan for the keywords you’re targeting. Craft your titles and descriptions for them. 3. Post a minimum of 3X per day, maximum 8X per day. Clearly, it’s not easy to grow on Pinterest, like any social platform. It takes time. But if you made it to here, congratulations, you saved yourself 6 months worth of fumbling on Pinterest. The people I learned this from spent years fumbling on Pinterest. To grow, you have two options, really. 1. Make the time and do the work. 2. Hire someone to do it for you. I have made a Pinterest scheduling tool at pinagenda.com that helps you stay consistent via scheduling your content, find the high value keywords, and write the copy with AI. That can help you greatly, as I use it myself to help grow my own Pinterest brand. If you want to learn more, send me a message. Don’t worry, there’s no pitches or selling from me – just pure brainstorming.