Logo Taplio


Donna Barker's Linkedin Analytics

Get the Linkedin stats of Donna Barker and many LinkedIn Influencers by Taplio.

Want detailed analytics of your Linkedin Account? Try Taplio for free.
Profile picture of Donna Barker

Donna Barker

open on linkedin

As a Senior Marketing Leader, I have successfully lane-shifted between classical marketing and omni-channel marketing operations across Health, Wellness, Food and Personal Care brands and categories. I consistently deliver strong revenue, margin, profit and market share results on both small and large consumer brands ($50M to $1B). My passion is accelerating brand transformations by looking for the brand’s “Original DNA” and figuring out how to refresh the positioning, communication and product portfolio to make it relevant long-term. My goal for each business is to develop omni-channel integrated campaigns that can run for years. I have an entrepreneurial and digital first mind-set and have experimented with digital channels to drive improved brand engagement, imagery and household expansion on iconic brands such as Chapstick, Ragu and Slim-Fast. I am described as pragmatic, collaborative and passionate about the business at hand. As a dedicated mentor I strive to create a positive team dynamic enabling everyone to succeed. KEY ACCOMPLISHMENTS: • Propelled Centrum as a global brand in 70+ countries with new Global AOR and scaled brand toolkits • Guided ChapStick into premium beauty innovations, launched refreshed brand imagery, $17M+ Sales • Used digital first mindset to drive improved ROIs and efficiencies for marketing, saved $9.5M, 3 years • Increased revenues by $50M on $1.1B Center Store Meal Solutions business, increased market shares • Gained outstanding business results, Slim-Fast, +8% revenues, +26% profits, +39% in gross margins • Negotiated activation partnerships with #1 Talk Show Host's team, grew Slim-Fast RTD +19% sales KEY EXPERTISE: Brand Management Digital and Omni-channel Marketing Strategic Planning Marketing Plan Development New Product Innovation Partnership Development Global Marketing Marketing Mix Optimization Consumer Brand Turnaround P&L Management Cross-Functional Collaboration Team Building and Mentoring Contact me at [email protected]

Check out Donna Barker's verified LinkedIn stats (last 30 days)

Want to drive more opportunities from LinkedIn?

Content Inspiration, AI, scheduling, automation, analytics, CRM.

Get all of that and more in Taplio.

Try Taplio for free