Donna Barker's Linkedin Analytics

I am a commercially driven VP/CMO and transformational marketing leader and brand builder with deep expertise in scaling CPG, OTC, and health & wellness brands, turning heritage brands into modern growth engines. With full P&L ownership, I have led businesses ranging from $50M to $1B+, delivering double-digit revenue growth, margin expansion, and market leadership. I thrive on revitalizing iconic consumer and health & wellness brands—elevating them from everyday products to indispensable parts of consumers' lives. From Ragu, Lipton, Knorr, Slim-Fast to ChapStick, Robitussin, Centrum, and Advil Respiratory, I’ve taken on the bold challenges of brand reinvention, portfolio modernization, and unlocking new consumer insights to drive sustainable success. Growth & Brand Transformation Highlights: 🔹 Slim-Fast – Reversed a three-year decline (-22%) to +8% growth with innovation, culturally relevant partnerships, refreshed packaging, and category-defining claims. 🔹 ChapStick – Repositioned as "Skincare for Lips," expanding beyond $0.99 balms into premium, health and beauty-focused innovations. 🔹 Centrum – Spearheaded global innovation and advertising strategies, laying the foundation for long-term category leadership. Most recently, as CMO of a B2B and B2C health media company, I transformed a 40-year-old point-of-care business into a modern, digital-first targeted marketing platform, accelerating healthcare education and engagement for patients and HCPs and growth for pharma/otc brands. I am known for being decisive, ROI-driven, and pragmatic—balancing strategic vision with hands-on execution. What I Bring: ✔ Strategic Marketing & Brand Turnaround | Revitalizing brands for sustained growth ✔ P&L Management & Business Leadership | Driving revenue, margin, and market share ✔ Digital, Omnichannel & Consumer Engagement | Modernizing brands for today’s market ✔ Global & US Market Expansion | Scaling brands across geographies ✔ Cross-Functional Leadership | Building high-performing teams I welcome opportunities to drive growth, transform brands, and lead commercial strategy in health, wellness, OTC and CPG businesses. Let’s connect to explore how I can help your business grow. Contact me at: donna.barker87@gmail.com