Donna Barker's Linkedin Analytics

➜ I’m a results-driven and dynamic marketing leader with 20+ years of experience scaling brands, launching innovation, and driving growth across consumer health, wellness, OTC and better-for-you CPG brands and categories. My career has spanned US and global brands including more recently a PE-backed targeted marketing platform, often stepping into transformation moments where strategy, storytelling, and brand building execution need to align quickly. ➜ I’ve led brand portfolios ranging from $50M to $1B+, with full P&L ownership and accountability. I’ve managed both commercial growth and margin expansion while building high-performing marketing teams and modernizing go-to-market execution. From rebranding a 40-year-old healthcare media company to launching award-winning digital products to turning around underperforming brands at Unilever and Pfizer, I bring both a commercial mindset and a clear operator’s lens to every engagement. ➜ I’ve built omni-channel centers of excellence, driven performance marketing adoption, introduced global campaign architecture, and launched product innovations that moved both revenue and brand perception. I lead by simplifying the complex, mentoring teams into stronger leaders, and linking bold creative thinking with real-world results. ➜ I’m now focused on full-time CMO or VP Marketing roles in health, wellness, OTC, or purpose-led CPG, ideally with companies ready to scale smarter. I bring energy, clarity, and a proven ability to modernize marketing without losing sight of what makes a brand matter.