Donna Barker's Linkedin Analytics

As a Senior Marketing Leader, I have successfully lane-shifted between classical marketing and omni-channel marketing operations across Health, Wellness, Food and Personal Care brands and categories. I consistently deliver strong revenue, margin, profit and market share results on both small and large consumer brands ($50M to $1B). My passion is accelerating brand transformations by looking for the brand’s “Original DNA” and figuring out how to refresh the positioning, communication and product portfolio to make it relevant long-term. My goal for each business is to develop omni-channel integrated campaigns that can run for years. I have an entrepreneurial and digital first mind-set and have experimented with digital channels to drive improved brand engagement, imagery and household expansion on iconic brands such as Chapstick, Ragu and Slim-Fast. I am described as pragmatic, collaborative and passionate about the business at hand. As a dedicated mentor I strive to create a positive team dynamic enabling everyone to succeed. KEY ACCOMPLISHMENTS: • Propelled Centrum as a global brand in 70+ countries with new Global AOR and scaled brand toolkits • Guided ChapStick into premium beauty innovations, launched refreshed brand imagery, $17M+ Sales • Used digital first mindset to drive improved ROIs and efficiencies for marketing, saved $9.5M, 3 years • Increased revenues by $50M on $1.1B Center Store Meal Solutions business, increased market shares • Gained outstanding business results, Slim-Fast, +8% revenues, +26% profits, +39% in gross margins • Negotiated activation partnerships with #1 Talk Show Host's team, grew Slim-Fast RTD +19% sales KEY EXPERTISE: Brand Management Digital and Omni-channel Marketing Strategic Planning Marketing Plan Development New Product Innovation Partnership Development Global Marketing Marketing Mix Optimization Consumer Brand Turnaround P&L Management Cross-Functional Collaboration Team Building and Mentoring Contact me at [email protected]