Donna Lucas's Linkedin Analytics

Dynamic Manager with decades of industry shifting experience she is excellent in leading people to achieve more than they believe they could. Company evangelist with a history in brand management and rebranding product lines, product development and launches, sales, fundraising and donor development-exceeding expectations and delivering results across multiple industries in the for-profit and the non-profit world. Experienced in: --leading teams through change management. --business planning, marketing plans and tactical planning. --succession planning and developing employees. --leading programs that engage new consumers and capitalize on untapped revenue opportunities —developing and introducing innovative products into the marketplace. --utilizing emerging platforms and designing campaign collateral to grow brand awareness. --accurately assessing business needs and allocating necessary resources to enhance brand positioning. --special event and conference planning. --communication development and managing teams to create successful campaigns that penetrate competitive markets.