Stories of Asia

Head of Content and Branding

Head of Content

International School of Hue University

I am in charge of "Writing for Strategic Communications" module for first year students of the Multimedia Communications programme.

I do not see this role as a teacher's role, but rather a mentor's role in which I commit myself to provide them (>120 students per class) with opportunities to immerse themselves in real life situations where they have to deal with writing for strategic communications. 

Our classes are not at all theoretical. They should be described as "try and fail and learn" lessons.

Associate Lecturer in Strategic Communications

Wildcats.io

Content Lead

Offering content strategies as well as copywriting services to different projects within the company as well as for our external clients.

Content Strategist

* Book Writer: "Chỉ cần mình kiên trì, sẽ được như ý nguyện" 
* Book Translator
>> Published: "Làm việc tự do - Làm mẹ tự tại", "Sáng tạo là đại dương", "Hạnh phúc như thể mặt trời"
>> Unpublished: 1 book
* Marketing Content Creator (Written & Visual Contents) 
>> HESA Grocery Store Chain

Freelancer

AMA English Language Center

English Language Teacher

Public Relations Executive

Education in Ireland 

•	Social Media Management: Student Ambassador Ireland Blog Facebook Page (226,000 followers).
•	Content Creation: Online Articles, Video, Graphic Visuals.

Student Ambassador

Education in Ireland

•	Strategic Planning: Create effective communications strategies to promote Irish higher education to prospective Vietnamese students.  
•	Social Media Management: Education in Ireland Vietnam Facebook Page (238,000 followers).
•	Stakeholder Relationship Management: Establish and maintain relationships with Irish higher education institutions in Ireland.
•	Marketing Collateral Management: Source, write and edit content for monthly e-magazine, e-newsletter, flyers, brochures, website. 
•	Event Organisation: Vietnam Ireland Alumni Talk, Departure Days for Irish Aid scholars, Ireland Contest Awards Ceremony,…

Communications Consultant

Support various educational seminars, workshops and fairs to promote Irish Higher Education in Vietnam as a helper, interpreter, coordinator, photographer,...

Event Supporter

Military Petrochemical Joint Stock Company - MIPEC

•	Strategic Planning: Create quarterly and monthly integrated marketing and sales plans to attract more customers and increase revenues.
•	Business Planning: Analyse current business data and propose new business activities.
•	Implementation and Evaluation: Oversee both online and offline marketing campaigns and evaluate the effectiveness of marketing strategies.
•	Stakeholder Relationship Management: Coordinate with internal stakeholders (MIPEC) as well as external stakeholders for marketing collateral production (Admicro, Kenh14, …), for affiliate marketing programs (Nhommua, Adayroi, mGift), for marketing collaboration (Galaxy Cinema), for business expansion (FoArt from Korea). 
•	Supervision: Train and motivate team members to put their best effort into work.

Sales & Marketing Team Lead

Freelance

Feature Writer for: 
•	Hoa Hoc Tro, Kenh14.vn – the most leading media channels for the Vietnamese young audience.
•	Vietnamese Women – the most popular newspaper for the Vietnamese women.
SEO Writer for: 
•	Hanoi Esthetic Institute
•	Luxury Nail Design Brand
•	Hoteljob.vn
Communications Associate for:
•	Campus – the Japanese stationery brand targeting the audience in Vietnam.
•	Clingme – the mobile app that provides local search and deal
•	Leflair.vn – the e-commerce website that provides access to the world’s best brands.
•	Mora Mora – the coffee brand whose purpose is to promote slow living style.

Features Writer/ SEO Writer/ Communications Associate

Echo Integrated Marketing Agency

Clients: Subaru (Automobile brand), Tan Hiep Phat, Romano, Tupperware, Indovina Bank, Corona, Budweiser, Microsoft Lumia, United Pharma

As SENIOR COPYWRITER: 
• Lead strategy including concept development for monthly editorial calendars.
• Develop the perfect, strategic brand voice for multiple clients. 
• Write content for client websites.
• Proactively pitch new story concepts and creative executions to clients.
• Work with creative and strategy teams on concept development for ongoing and seasonal campaigns.
• Create persuasive messages; tell compelling stories that generate brand loyalty in consumers.
•Participate in content and creative brainstorms and consistently provide big innovative ideas relative to content marketing and digital landscape trends. 

As SENIOR ACCOUNT EXECUTIVE:
• Independently handle campaign / projects based on Client’s brief
• Co-ordinate in the process of putting together client project proposal that comes from client service
• Efficiently manage projects by creating timing plans when required and frequently update the project progression
• Prepare the service contract with Clients/ Supplier or Freelancer
• Compile, monitor and track competitor / brand activities across variety of clients including market visits when required. Proactively develop a deep understanding for your clients and their industry
• Manage financial requests for account service teams with details of requirements.
• Monitor and tracking status of projects on the team and compiling into weekly status reports for WIP meetings
• Gather information on creative progress for creative schedule – compiled weekly
• Give assistance to Account Manager and Account Director when required
• Perform other tasks as requested by Account Manager and Account Director

Senior Copywriter/ Account Executive

If your copy isn't converting, we've got something to talk about.

First up, is this what describes your situation:

→  your words feeling weak, 
→  your business messages getting unnoticed, 
→  your competitors grabbing clients and cash?

Or even worse:
→ frustrated crafting silent content,
→ wasted hours on words that leave your bank account empty?

Well, I guess it's time to transform your words into a roaring success story that 
↳  sells, converts, and fills your pockets.

No more sleepless nights. 
Turn copy pain into profit gain. 
Let's make your words shout success!

Ready to ditch copy blues? 
↳ I am the missing link between your current situation and your desired one ;) DM me and let's talk ;)

Taplio

Dora Nguyen's Linkedin Analytics

Dora Nguyen

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Taplio

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Dora Nguyen

Want to drive more opportunities from LinkedIn?

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