Dora Zambrano's Linkedin Analytics

Dora is a dynamic and results-driven Global Marketing Leader with over a decade of experience in marketing and substantial expertise in Leadership and Business Development. She has led strategic marketing activities throughout her career to elevate the company's positioning and Go-To-Market efforts across diverse target audiences. She has also successfully developed and executed marketing strategies to build a strong brand presence on a global scale. She has successfully onboarded world-class partners to grow the partner's ecosystem and cooperate on joint marketing initiatives, establishing a solid market position and fueling demand generation across key target audiences. She has also orchestrated End-to-End product and solutions launches with cross-functional teams, including engineers, testers, sales, developers, designers, UX, financial, and operations, ensuring comprehensive and successful market roll-outs. Dora's extensive experience spans different business models and industries, working on both sides—agency and final customer. Her proficiency in Marketing Communications (MarComm), events management, and content strategy tailored to the customer journey has allowed her to craft and execute campaigns that resonate with diverse audiences and drive impactful outcomes. Dora has led local teams, collaborated with top-notch advertising agencies, and engaged with stakeholders from different levels. Her ability to relate to people and understand their needs has been instrumental in achieving brand positioning and market growth. His diplomatic approach and intercultural competence foster an inclusive environment that harnesses the collective potential of multicultural teams. Core Competencies: - as a Service - Brand Strategy and Positioning - Go-to-market strategies - Value proposition - Customer Journey - Demand Generation - Event Management - Content Strategy - Translate Tech into commercial - Sales Enablement - Digital and Traditional Marketing - Marketing Communications - Partner Marketing - Vendor Management Fields of Expertise: Telecommunications • Enterprise Customers (Manufacturing, Maritime, Heavy Industry, Energy, Public sector) • Software • High Tech