Dora Zambrano's Linkedin Analytics

Dora is a dynamic and results-driven Global Marketing Leader with over a decade-long career in marketing and substantial expertise in Leadership, Sales and Business Development. Throughout her career, she is now responsible for leading strategic marketing activities to elevate the company's positioning and Go-To-Market efforts across diverse target audiences and successfully developing and executing marketing strategies to drive impactful campaigns to build a strong brand presence on a global scale. She has successfully onboarded world-class partners to grow the partner's ecosystem and cooperate on joint marketing initiatives, establishing a solid market position and fueling demand generation across key target audiences. She has also orchestrated End-to-End product and solutions launches with cross-functional teams, including engineers, testers, sales, developers, designers, UX, financial, and operations, ensuring comprehensive and successful market roll-outs. Dora's extensive experience spans different business models and industries, working from both sides, agency and final customer. Her proficiency in Marketing Communications (MarComm) and content curation, tailored to the customer journey, has allowed her to craft and execute marketing strategies to drive impactful campaigns that resonate with diverse audiences. Dora has led local teams, collaborated with top-notch advertising agencies, and engaged with stakeholders from different levels. Her ability to relate to people and understand their needs has been instrumental in achieving brand positioning and market growth. His diplomatic approach and intercultural competence foster an inclusive environment that harnesses the collective potential of multicultural teams. Core Competencies: - Brand Strategy and Positioning - Go-to-market strategies that accelerate growth - Value proposition creation - Customer Journey - Demand Generation - Content Strategy - Translate Tech into commercial - Sales Enablement - Digital and Traditional Marketing - Marketing Communications - Partner Marketing - Vendor Management Fields of Expertise: Telecommunications • Enterprise • Software • High Tech