Lippe Taylor

Executive Vice President

VMLY&R

Group Director, Connections & Social at VMLY&R

Director, Connections & Social at VMLY&R

Grey Group

Manager, Data Strategy

MediaCom

Associate Director of Paid Social

Head of Social Media

Storyteller, Storyseller and all things Digital Media

Content And Engagement Specialist

Nedbank

Digital Media: Senior Community Manager

Popimedia Group

Media Sales Manager

Face of our clients brands. Managing communications in both directions. Digitally-savvy responsible for all communications, PR, social media, events, and content creation, among other things. Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s & clients brand, both online and off.

Community Manager

Nokia

My primary role was Account Management support. I helped develop, maintain and grow strong relationships with key customers. I maintained constant communication with clients. I managed, developed and created campaign projects - ensuring their smooth implementation by working closely with the retail and Marketing team and made sure we always stuck to deadline. I briefed and assisted agencies/clients with special project creative and editorial requirements. I ensured Agency deliverables were met according to client and business strategy. I assisted in Marketing Campaign development from brief to implementation at a retail level. I managed Retail Budget & Financial responsibilities – including correct utilization of retail budgets and management of Retail Accrual Account. I managed & maintained relationships with key Stakeholders (Operators & Retailers) and ensured marketing strategies were executed correctly, with an Integrated execution of all customer marketing promotions & trade-wide retail promotions with key retailers &/or operator focus. I developed, submitted and followed-up on forecasts, business plans and budgets in relation to sales and marketing activities. I possessed thorough understanding of the business, including specific business objectives, challenges and any competitor activity. I acted as a support structure to Call Centers & service providers. It was my duty to adapt all Global Marketing Campaigns to be locally relevant at a retail level to ensure optimum reach and exposure. I was the Nokia South Africa Brand Custodian at a Retail level.

Trade Marketing

My function was that of Web/Music editor responsible for the build of Ovi Music Store 3.0 (Now known as Nokia Music Store: NMS). I was responsible for Merchandising the online music store. I had Hands-on experience in various Content Management Systems and Created Online Store Marketing Assets. I Maintained the merchandising calendar and identified new merchandising trends and opportunities. I delivered & was responsible for music store localization and sales. I worked with the different business units, teams, and marketing department to prioritize and select relevant content with regards to different Nokia platforms. I conducted industry trend analysis within music, mobile, online and telecommunications industries. Content selection included platforms such as Facebook, twitter, MXiT, Ringaz blog, podcasts and other social networks. I managed content programming and operations on a daily basis: Daily & weekly updates: Playlist compiling, briefing designers in Bristol on banner and special promotional pages graphic and design. I assisted with technical requirements re creative (flash, third party tags etc.) I drove Nokia Music Store marketing decisions across all Nokia touch-points and media. I was responsible for Newsletter editing, compiling, creation database management and sending. I was the Voice of Ovi Music for monthly Podcast show. I actively identified promotional opportunities based on sales and usage trends. I ensured Global Marketing efforts were initiated, while maintaining and fostering key relationships within the Music Service group: With Ovi Music team – regional & global, Editorial coordinator, Graphic Design team, Content team, within larger Nokia organization for all administrative issues, key relationships outside of Nokia, Record labels and label managers, Digital and marketing agencies. I supported and managed clients technical queries and managed processes between digital teams & agencies to ensure smooth implementation of special campaigns.

Music / Web Editor for Nokia Music Store

Demartini Institute

I was responsible for Relationship development, as well as the management, development and implementation of communication efforts. I developed product marketing campaigns, conducted industry research and analysis. I was responsible for Event Marketing & the management and coordination of marketing staff and activities. I ensured Global Marketing efforts were initiated. I developed and implemented an effective marketing and promotions plan for the institute. I was responsible for the management, development and implementation of online marketing and promotions campaigns via the web and social networking sites. I was required to conduct database management. I managed a marketing and promotions budget. I developed and implemented an Events and Promotions schedule with Promotions and Events Manager. I was required to set up joint marketing ventures with 3rd parties.

Marketing Coordinator

Endemol South Africa T/A MTN Xploaded

I was responsible for all Marketing activities linked to the Online Music Portal. I managed the marketing staff. Co-ordination of Mobile Network and Online Music Portal marketing activities. Developed and implemented an effective marketing and promotions plan for the Online Music Portal and related artists. Developed and implemented marketing and promotions campaigns via social networking sites. Compiled research on Digital Music and Digital distribution together with Mobile Network (MTN). Managed the Mobile Network (MTN) marketing relationship which included other Mobile Network appointed agencies. Managed a marketing and promotions budget. Developed and Implemented an Events and Promotions schedule with Promotions and Events Manager. Set up joint marketing ventures with 3rd parties.

Marketing Manager

As the Executive Vice President of Digital Experience at Lippe Taylor, I lead the digital, social and influencer strategy departments and capabilities for health, commerce, and non-health, consumer-facing clients, leveraging my 15+ years of experience in online marketing, strategy, data analytics, and content creation. I am passionate about innovation, technology, audience, culture, and creativity, and how they intersect to build brands and communication.

I have worked and built brands across all regions of the globe, with clients from various industries, such as P&G, The Coca-Cola Company, BOSE, New Balance, Wendy's, Pernod Ricard, Diageo, American Eagle, Colgate, Ford, Amazon, Google, Pfizer, and more. My work has been recognized and awarded internationally, including Cannes Lions and Drum's "Best Use of an Ad on TikTok" in 2020. I am also a blueprint-certified community manager by Facebook, a consultant for the official Facebook Groups Playbook, a blueprint exam consultant, and a Twitter flight school video badge holder. I am always eager to learn and explore new trends and opportunities in the digital space, such as AI, NFTs, the metaverse, and WEB 3.0.

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