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👉 With 16 years of experience in Marketing & Brand Strategy and Product management, I worked for manufacturers and retailers, in furniture and carpentry industries. 🎯 Strategy & Product management : - Market studies: benchmark, mapping, SWOT analysis, consumers surveys - In charge of product launches: sales tools, sales force training, briefing of digital and communication teams - Development of new products with the design team - Drawing up & monitoring the marketing plan - Sales analysis & direct marketing actions setup 🎯 Brand strategy & Communication : - Creating brand platforms and positionings for Burgermeister and Mobidecor - Creation of 6 catalogs from A to Z (Brand territory, graphical charter, Brand narrative...) with internal and external creative teams - Elaboration of newsletters, press releases & displays - Showroom merchandising & photo shoots - Organization of events 🎯 Digital strategy & online business : - Corporate websites and e-shop creation - Outbound campaigns - Social media managing 🎯 Team & projects management 👉 My strenghts : leadership, team player, problem-solving skills, creative, open-minded and result-driven 👉 #Homedecoration, #Furniture, #Design, #Food🧁, #Kids, #Wellbeing, #Fashion👗, #Sustainability♻️ 👉International mindset & Fluent in English : World Tour trip, One year studying in USA 🌍 Looking for a job in Barcelona 📨 [email protected]
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