Doug Kimball

Ontotext

Manage a global team to drive marketing growth programs including strategy development, demand generation, product marketing, events, content / thought leadership, messaging and positioning, public relations and analyst/influencer relations.
- Guide team in building and refining a precision demand generation engine with ABM, targeted inbound and outbound market engagement strategies and social media marketing to drive pipeline and growth.  
- Supported over 250% YoY marketing driven demand generation pipeline growth, and 5X increase in new deals attributed to Marketing programs 
- Grew LinkedIn followers by 2000+ in first 6 months, drove significant engagement improvements.
- Work with Chief Commercial Officer to identify growth goals and deliver sales enablement excellence
- Led and delivered organization's first Global Field Kick Off - drove deeper engagement across teams and improved resource use for sales development
- Collaborate to articulate value add messaging and positioning of GraphDB and Knowledge Graphs. 
- Manage content marketing strategy to reach broadest audience with relevant messaging.
- Support product marketing development as well as drive competitive intelligence insights working cross functionally
- Program and event strategic planning and execution - delivering on inbound and outbound marketing needs
- Maintain and extend successful analyst relationships, support briefings and conferences - drove 300% increase in Gartner Peer Insights, increased analyst mentions and 4x briefings/inquiries YoY.

Chief Marketing Officer

Blue Ridge

Lead team in bringing excellence in supply chain planning to clients through world class Product Marketing and Partner management.  Develop and support complementary alliances to help with implementation, technology expansion and market growth.  Deliver sales enablement to create revenue growth opportunities, lead development, nurture and close.  Develop and manage analyst relations to increase market awareness and impact demand generation.

Vice President, Product Marketing and Alliances

Stibo Systems

Drive global sales enablement and activation, leading team of Product, Industry and Content Marketing, Analyst Relations, Customer Advocacy and Sales Effectiveness supporting lead and demand generation and market awareness through global marketing efforts.   Empower sales teams with value based product messaging and positioning, collaborating with Product Management, Pre-Sales, Field and Digital Marketing to ensure alignment and differentiated client communication.

•	Lead global team delivering enablement through webinars, supporting events, and developing targeted campaigns and assets for field teams, communicating market needs using creative approaches for growth 
•	Define and implement overall product marketing strategy, working strategically and tactically to deliver market growth and client engagement
•	Work directly with Global Leadership team on strategic messaging, own and deliver Global Field Kick Offs, increasing sales support and education with 75% more client engagement
•	Create and deliver customer value focused stories speaking to the value of data management, including case studies, visual storyboarding and thought leadership pieces
•	Deliver thought leadership at industry conferences and evangelize business value of master data management and how it drives digital transformation, support Customer Advisory Boards
•	Provide strategic vision, content and guidance to events, working closely with team to deliver quality content and engaging sessions, both virtual and live
•	Support competitive insight development and market awareness to create both tactical and strategic messaging advantages, supported by delivering Win/Loss analyses
•	Contribute to global Marketing teams with subject matter expertise, identifying and 
•	Leverage Pragmatic Marketing principles to drive effective communication and value stories for outside in driven product development, certified Level 5

Vice President, Global Industry and Product Marketing

Robson Moura Brazilian Jiu Jitsu Association

Black belt instructor under Robson Moura 
Ongoing Consulting - Lead and oversee marketing, seminar planning, merchandise sales and client service activities.    
Create relevant content including blogs, videos, newsletters, emails, merchandise advertising and website updates. 
Delivered product management of SaaS training application, and multiple mobile apps.  My goal is to continue to grow the reach, merchandise sales and member education for the Association globally, while adding 5 new affiliate schools yearly.  

• Manage Digital Media activity, including YouTube channel, Twitter, eCommerce, website marketing, video marketing and more.  Improve brand and market awareness, merchandise and seminar sales
• Grew Association from 5 to 20 schools in 11 months. Increased product sales by 20% year over year. Support 48 affiliates across North America, Canada, Greece, France, Ireland, and Brazil.
• Develop and deliver marketing and promotional collateral, plan and coordinate 55+ seminars and events yearly, manage merchandise sales and product planning.
• Drove ideation and product development of performance tracking and curriculum software
• Developed and maintain Association Fan Page - Expanded fan base by over 200% (800 fans to over 2200) in 3 months through targeted social media marketing, account partnerships and aggressive communication.   Current fan base over 18,000 - with strong engagement numbers.
• Established international merchandise agreement and clothing sponsorship, health supplement partnership and significant media exposure.

Marketing and Association Director -  (Freelance Consulting)

TransVoyant

At  Transvoyant I spearheaded the development and implementation of cohesive marketing plans to increase brand awareness and drive long-term success. I improved messaging and briefing systems, effectively improving Transvoyant's placement in analyst measurement diagrams, increasing demand generation by more than 45% MQL growth.
Additionally, I established cohesive marketing plans, sales process materials, and crafted collateral for field teams. I oversaw the internal marketing and field teams, ensuring adherence with best practices and professional development. 
Finally, I led effective client communications, identified potential customers, and discerned client needs to ensure the best customer support.

Vice President Product Marketing

JDA Software

As the Senior Director of Solutions Marketing, I orchestrated the full-scope of Marketing and Sales operations to support global demand generation and growth efforts. I headed sales enablement, strategic planning, content pipelines, partner, and pre-sales activities. My efforts amplified client conversations by 35% through the implementation of a point-of-view messaging format outlining business messaging and benefits.
I also collaborated with cross-functional teams in identifying market needs focused on crafting simplified messaging, engaging marketing collateral, and innovating demand strategies while pioneering the company's new vision and messaging.  In addition, I facilitated workshops and presentations for clients and global pre-sales teams.

Senior Director Product Marketing

Neogrid North America

Promoted internally to lead Marketing team of 5 in demand generation, marketing communication and brand awareness of organization and their supply chain business intelligence solutions.  Drove traditional and enhanced marketing programs to expand brand awareness and penetration.  Worked directly with CEO on overall company strategy, expansion and goal planning.  Maintained existing and developed new relationships with key market research analysts.  Focused on the CPG and OTC markets.

•  Identified market development strategies, both inbound and outbound marketing, resulting in increased customer traffic, lead generation growth of 250%, leading to over $4 million in sales. 
• Developed key strategic and marketing plans for senior management and board; aligned Global Marketing and Sales teams to implement regional communication, led two Channel & Alliance Partner program implementations - establishing global partners and Value Added Resellers
• Provided pre-sales and marketing for 75+ global and domestic client prospects; shaped strategy and communication around offers; led cross-functional teams - supporting both Sales and Marketing Qualified Leads (SQL/MQL) 
• Determined market communication needs through industry and customer analysis, created competitive insights decks, 12 new collateral, white papers and webinars.
Additional Responsibilities:
• Maintained existing and develop new relationships with key market research analysts 
• Worked with CEO and Global senior leaders supporting organization strategic vision and tactics
• Provided pre-sales support and requirements gathering on global and domestic client prospects, delivering solution demos and presentations
• Develop growth strategy based on market research, competitive intelligence and strategic planning
• Channel & Alliance Partner strategy development and program implementation - establishing domestic and international partners and re-sellers.

Director, Market Development

- Identified opportunities and presented solutions, generated 10 warm leads in less than 6 months. Expanded prospect knowledge of solution benefits, drove ideation for new marketing materials and methods.  
- Conducted needs analysis to target appropriate solutions for the customer, selling replenishment and forecasting solutions and benefits internally and externally, building long term business relationships.
- Sought new business outside Consumer Goods to expand supply chain benefits including developing and leveraging strategic partnerships to increase market awareness and sales conversions.
- Leveraged strategic selling processes and ability to develop and maintain executive level relationships to expand touch points within prospects

Business Development Manager

Interactive Edge

*  As Consultant, prospected and sold Category Management reporting and visual merchandising solutions to Consumer Goods manufacturers and retailers
* Developed and enhanced account pipeline through prospecting, tradeshows, modern marketing and networking
* Provided product demos and business reviews to clients leveraging syndicated and custom data sets for maximum business value
* Developed new and enhanced marketing collateral - supporting new ways to deliver solution value messaging to prospects and marketplace.
* Identified business needs, map solutions and value delivery to opportunity and drive sales and brand awareness
* Drove $80,000 in software and consulting sales revenue within a 6 month period.

Director Marketing and Business Development

PPC Techs, Inc

- Freelance role providing strategic consulting on marketing and sales planning to help expand awareness of and utitilization of services
- Develop and execute digital media marketing strategies and tactics to reach additional customers, both corporate and individual consumers
- Design client follow-up and communication methodology, aiming at increasing loyalty and repeat business
- Expand brand development of individual e-commerce sites for product and services, seek to drive increased traffic through SEO and SEM, as well as social media marketing

Marketing Director - Freelance Consulting (part time)

Nielsen

Directly marketed and sold syndicated data and content delivery solutions to Consumer Packaged Goods manufacturer and retail clients throughout the United States.  Managed 3-9 month sales cycles, presenting to all levels of management.
 Built pipeline and delivered demo's and proposals for Midwest and West manufacturers and covered total U.S. for retailers
 Solidified #1 market position by selling and transitioning 25 retailer clients to new platform, generating $110,000 incremental revenue; contributing to corporate cost-savings initiatives and market share goals. Leveraged relationship building skills to expand senior management touch points within client base.
 Performed in a collaborative sales capacity during new product launch, closing in excess of $650,000 in sales in nine months, and opening new client vertical leading to an additional $250,000 in revenue.
 Aggressively sought opportunities to expand client base and increase pipeline, collaborating with regional account managers to develop the most relevant strategies and close sales as a team.
 In pre-sales support, utilized marketplace knowledge to drive engaging new messaging and collateral, increasing client interest in product offerings and driving additional proposals and contract development.

Business Development Director

Developed and executed product management and marketing strategies for business intelligence, syndicated (BI) SaaS offering. Drove requirements for five web-based products representing $25 million in revenue.
• Worked cross-functionally to successfully plan and deliver a strategic multi-million dollar software project, resulting in a decreased monthly spend of $400,000.   Led clients and account teams through facilitation and development of solution roadmaps designed to address business issues for CPG retailers and manufacturers including assortment, price and promotion optimization.
•  Initiated development and facilitated implementation of a business plan for a comprehensive retail solution suite, outlined product strategy building on proof-of-concept and delivered the solution.
• Identified two external CPG solution partnerships, framed relationship and benefit statements, negotiated and closed agreements, broadening both company's reach.
• Conducted extensive new product testing including gathering and prioritizing feedback, effectively translating market and client demands into product features.
• Provided product-positioning recommendations to Marketing based on shifts in technical and business trends as well as aggregated customer reactions to marketing collateral. Provided pre-sales support and product expertise during client visits and executive board presentations.
• Managed market and client demands being translated into product features, gathering product requirements from account teams, clients and internal staff.  Solicited pilot program participants, conducted extensive new product testing, gathered feedback results and prioritized for product inclusion
• Led a team of 4 national consultants to work with clients in understanding the project, requirements, translating those back to Marketing - and then training and transitioning over 1100 clients to a new platform.

Product Management Director

Worked with account teams, consultants and clients to deliver business specific solutions. Led efforts in requirements gathering, product testing, and rollout of key company product initiatives.
• Provided leadership to regional product managers, driving increased communication and efficient resource sharing to meet client needs and enhance collaboration across teams.
• Leveraged relationship management skills to generate cross-organizational and customer alliances, partnering to provide meaningful consumer-based information for enhanced decision-making.
•  Provided leadership and support, and project coordination to geographically dispersed client teams, contributing to higher levels of team performance and increased customer satisfaction.
•  Conducted needs assessments and client presentations to assist in closing two significant competitive client wins, generating products and services revenue in excess of $2.3 million.
• Selected to assist Product Management in rolling out a knowledge management solution across two Services divisions.  Created pilot teams to develop and review structure of the site; developed training materials, solicited content, and trained all associates.

Consulting Services Director

I am an accomplished Marketing and Communications executive and team leader focused on leading strategic growth within global and domestic organizations.   Subject-matter expert in crafting targeted solutions-based plans to support enterprise SaaS market growth within companies across the Americas, EMEA, and APAC.

I bring an extensive record of achievement guiding strategic solutions, global product and portfolio marketing, as well as public speaking within diverse areas including master data management, supply chain, and logistics.  I've been known throughout my career for my charismatic nature and ability to engage partners and key stakeholders by identifying specific needs and translating them into tangible action plans.
Additionally, I've enjoyed leading global teams with a 95% employee retention rate, executing mentorship surrounding strategy, planning and implementation of projects, field engagement, and partner relationships. 

I look forward to meeting new people and developing a professional network. Feel free to reach out!

Responsible for overseeing strategic planning, development and execution of marketing, demand generation growth, messaging and positioning, advertising and public relations efforts. 
- Work closely with Chief Commercial Officer to set growth goals and deliver sales enablement excellence
- Collaborate across all departments to articulate value add messaging and positioning of GraphDB and Knowledge Graphs. 
- Review and manage content marketing strategy to reach broadest audience with strongest messaging.
- Support product marketing material development as well as drive competitive intelligence insights
- Program and event strategic planning and execution - delivering on inbound and outbound marketing needs

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