Hampton

Head of Product

The Motley Fool

P&L owner for organic subscription acquisition funnel and free product tier leading
over 25 full-time employees and more than 100 contractors who build and
operate, fool.com. Teams led include: product, editorial, software development, conversion optimization, PR, SEO, and ad sales.

• Increased revenue per thousand sessions by 20% in two quarters by integrating affiliate offers and third-party ads monetization channels without cannibalizing first-party subscription lead gen
• Instituted new margin-based editorial measurement scheme to ensure continuously profitable content production
• Improved visibility of subscription products on the site resulting in 26% increase in traffic to ecommerce pages from on-site sessions
• Oversaw redesign of fool.com and retooling to hybrid Django/Vue.js app
• Managed syndication partnerships and content licensing

Vice President, Product & Marketing; General Manager of Fool.com

Led strategy and execution for fool.com product and dev teams, which serves as
the top of the marketing funnel for our subscription business with over 30 million
monthly users and over 1 million paid subscribers.
• Responsible for features, content, and marketing roadmaps and led Product
Owners and Designers who executed across multiple development teams
• Collaborated with marketing executives on achieving P&L results
• Partnered with engineering leads on platform development
• Led conversion optimization with server-side testing across myriad templates
resulting in 13% increase of in-session transactions, 11% increase of email lead
gen, and 15% increase of ad revenue per session
• Ensured scalability of publishing over 100 stock market and investing news
articles per day

Product Lead

Co-founder of internal startup small business news and software reviews site.
• Led design and development of Django/Wagtail site and affiliate marketing
platform from scratch, including all editorial processes and infrastructure in 3
months
• Scaled from zero to half-million monthly organic sessions, 3,000 articles, and
40+ writers in 1 year
• Recruited and led marketing and business development teams
• Responsible for affiliate partnership P&L

Product Manager

ASCD

Led strategy for all digital products and channels including user experience design
for web applications, content sites, ecommerce, and mobile applications. Managed
product roadmaps, new feature development, user research, and prioritized
backlog. Coordinated front- and back-end development with engineering leads.

Senior Manager, Product Management & Digital Strategy

Product management and digital marketing strategy for content and ecommerce
websites and digital marketing channels. Led dev team for front-end builds. Led
marketing staff in executing activities, including email marketing, digital
advertising, web content, lead generation, search engine optimization, audience
development, data analytics, and conversion optimization.

Manager, Digital Marketing & Ecommerce

National Association of Criminal Defense Lawyers

Developed, implemented, and analyzed digital marketing campaigns for continuing
legal education seminars, multimedia products, and publications through multiple
digital platforms, including websites, email marketing, and social media. Oversaw
new product development for online learning and ecommerce.

Manager for Strategic Marketing & Sales

Population Services International

Assisted with cause related marketing (CRM) initiatives, fundraising, and planning awareness events on college campuses
Managed collegiate philanthropy partnerships between YouthAIDS CRM initiative and national student organizations
Developed website and print resources to support CRM campaigns

Student Outreach Assistant

Product and Marketing leader specializing in building engaging experiences for web applications, mobile apps, content sites, ecommerce, and digital marketing channels to drive growth. MBA from George Mason.

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