The Newcomers

"Culture makes people understand each other better. And if they understand each other better in their soul, it is easier to overcome the economic and cultural barriers. But first they have to understand that their neighbours are, in the end, just like them, with the same problems, the same questions."

Paulo Coelho.

The Newcomers explores the human perspective behind the immigrant experience—the struggles, frustrations, lessons, and joys of starting life afresh in a new country.

Each episode, guide, or story we publish tries to answer one question: what does it mean to be an immigrant?

I believe these stories contribute to a richer and more diverse understanding of the human experience.

I believe these stories help foster empathy and connection in a world that feels divided.

I believe these stories lead to more connection, understanding, and compassion.

My goal is that each of these stories lets us see familiar worlds in new ways.

Host & Managing Editor

Black & White Zebra

Executive Editor

- Revamped the editorial strategy and grew qualified traffic by 140% within five months.
- Worked with the SEO team to test and incorporate GenAI into our content production process, which led to a 50% reduction in our briefing to publishing workflow timelines.
- The growth of qualified traffic resulted in an over 40% jump in revenue for the site.
- Improved brand trust by recruiting over 12 SMEs to contribute content and templates to the site. 
- The above move led to a 269% increase in newsletter subscribers
- Achieved all of the above by managing an editor and a team of 30 contributors (SMEs and freelancers) and collaborating with SEO, Design, and our Growth teams.

Senior Editor

UserGems 💎

Sr. Content & SEO Manager

-	Scaled the content production engine from one writer to a team of six (four writers, an editor, and an SEO strategist) producing 30 pieces of content a quarter (blogs, case studies, videos, memes).
-	Built out the processes for content production, design, and distribution. This included defining the brand tone, building the messaging house for product-led content, and working with a freelance graphic designer to build the design direction.
-	Grew organic traffic by 4X in 6 months.
-       Conceptualized and launched a video program to support the blog content program.

Content and Social Marketing Manager

Content and Social Marketer

Not Enough Writers

One of my biggest lessons of 2020 was the importance of community and how it can boost self-education, build self-confidence and give its members a deeper sense of purpose/belonging. 

Inspired by that, Bertha-Bella Agoha and I set up a community called Not Enough Writers (NEW).

What are we trying to build?

A safe space for African content marketers/writers/strategists to connect and network.

Like that platform where you can say stuff that (African) writers get and others may not. 

Or that safe space where you know you can find the ideal mentor or guide as you build up your skill level.

Yea, I know there are many communities out there already. 

But it won't hurt to add one more, right. 🤷🏽‍♂️

Well, here's the link to sign up: https://docs.google.com/forms/d/1cKSVqhd0NfrZ1ABmfcZDF6NSlzVD6wuFtjfM-9TnzqA/edit?ts=60528183&gxids=7628

See you there.

Co-founder | Community Lead

Creative Culture

In my role as Remote Strategy/Local Insights Consultant:

I led market intelligence project for the Nigerian market aimed at providing the client (a major player in cream liqueurs) with a framework for achieving cultural relevance and tapping into the market for indulgent drinks/treats. 

I executed the local insights copy-editing project to support a global alcoholic brands' entry into the Nigerian market while administering cultural insights research for a premium food/drink brands.

I led local market intelligence and competitive analysis benchmarking process for market penetration strategy to support a global powdered baby formula brand.

Remote Strategy/Local Insights Consultant

Pointed Copywriting

In my role as Remote B2B Content Marketer:

I supported the agency in developing B2B SaaS startups focused on real estate and organizational productivity.

I initiated and administered keyword research, expert interviews, PR outreach, and content development focusing on real estate and organizational productivity tools.

Freelance B2B Content Writer  | Content Strategist

Diageo

- I developed and executed the full-year e-commerce strategy for the Diageo Nigeria business – eCommerce revenues grew by 170% year-on-year. 

- Partnered with the top 3 D-comm platforms in Nigeria ( Drinks.ng, Jumia & Konga)

- Took advantage of the COVID lockdown in Nigeria to grow eCommerce revenues for March-June by over 500% - by deploying attractive offers layered with incentives such as free delivery.

Digital Commerce Lead

In my role as Influence & Brand Advocacy Manager for the British Multinational Beverage Alcohol Company:

I played a key role in unlocking opportunities for Johnnie Walker and Cîroc brands to reach in-home occasions during COVID-10 lockdown. Through robust execution of these first of a kind initiatives, we drove brand salience and grew sales by 38.4% and engagement by 15% within six weeks. 

I developed and headed content strategy, which gained an organic reach of over five million within 24 hours and 22M in 10 days of the launch of 'The Singleton Single Malt Whisky' in Nigeria.

I oversaw the development and integration of digital PR and influencer content strategy to facilitate the Guinness Night Football campaign, which boosted mentions by 933%, reaching 247M in five weeks.

Influence and Brand Advocacy Manager

PEBEC-EBES, The Presidential Enabling Business Environment Council Secretariat

In my role as Communications Lead at The Presidential Enabling Business Environment Council Secretariat: 

To celebrate Nigeria's movement in the World Bank's Ease of Doing Business rankings by 24 points', I developed/launched a social media and PR campaign and built PR cheat sheets for several Honorable Ministers.

Robust management of the launch event resulted in a ground-breaking record achievement of 79,000 mentions within two weeks.

I fostered and strengthened strategic business partnerships with key stakeholders by organizing bespoke events across North West, North East, South East, and South West regions across the country.

I reviewed and managed creative communication scripts and speech writing for the Vice President of The Federal Republic of Nigeria and the Secretary of The Presidential Enabling Business Environment Council.

My key accomplishments include:
• Established relationships with international and local journalists, gaining constant online and offline PR exposure for reform efforts of the Secretariat.
• Generated an earned media to paid media ratio of 10:2 for the Nigerian Federal Govt. despite budgetary constraints.

Communications Lead

Mall for Africa

In my role as Category Manager helping Nigerians shop from e-tailers such as Amazon, Nordstrom, SportsDirect, and similar sites:

I created analytics-driven social media strategies and spearheaded sales growth of the sports and fitness category by over 130% within three months.

My key accomplishment includes:
• Completed design and execution of geo-fenced billboard strategy in accordance with customer demographic study, increasing category awareness by 22% within targeted demography and locations.
• Enhanced engagement by 200% within three weeks through an improved content strategy for my assigned category.

Category Manager - Sports and Fitness 

Trybe Lifestyle Limited

In my role as Growth and Marketing Lead for a footwear startup:

I contributed to improved market access for indigenous footwear manufacturers.

I elevated sales by 300% and day-to-day follower growth on Instagram by 20% through the launch of the Valentine's Day campaign.
I also played a vital role as the project lead for the website redesign, including an overhaul of the site structure, layout, and content, which significantly improved functionality and traffic.

My key accomplishment includes:
• Accomplished 37% quarter-on-quarter growth through appropriate usage of content marketing and Instagram.

Co-Founder & Growth and Marketing Lead 

After 7 years in B2C marcomms working for giants like Diageo and leading comms for the Federal Government of Nigeria's Ease of Doing Business project, I made the leap to B2B content marketing.

I then joined UserGems in 2021 as the first content marketing hire and helped build our content marketing growth engine as we grew from seed to Series A. 

As UserGems's Content Strategy Lead, I built, midwifed, and scaled our world-class content engine while leading the exceptional Content team responsible for brand building and revenue growth.

I currently lead the editorial and content strategy for The CMO, a digital career media publication that curates insights and methodologies to help B2B SaaS CMOs and senior marketing managers on their jobs.

✔️ EMAIL: dozie.anyaegbunam@gmail.com

Happy Canadian Thanksgiving Weekend everyone. 

Thankful that I get to call this beautiful country home.

Dozie  Anyaegbunam

Talks about immigration too much | Host & Managing Editor, The Newcomers

Some things I saw this week that I think are really cool:

1. Will Greenblatt's tip for preparing for your next talk, video, or sales call. And it's a really simple one: Eat an apple. Do it WHILE reading out loud, either from a script or a random book or newspaper. Apparently, it's one of the best acting exercises to improve your speaking skills.

2. O'Nell Agossa's book, Curiosity and I is off to proofreading. I'm excited about this book cos this dude has got some soul. 

Join the journey here: https://lnkd.in/gMhQF-k3

3. Waterloo Region Immigration Partnership and Workplace & Immigrant Network's workshop for employers, office managers, and HR professionals who want to strengthen their onboarding process and improve employee retention on their team. 

Get tickets here: https://lnkd.in/gwAhe4ue

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