CyberQP

- Creates and implements product marketing strategy. 
- Defines compelling value propositions for products and features, and applies consistent messaging to marketing and sales collateral, including product guides, enablement materials, and presentations. 
- Develops and executes marketing campaigns to support and promote products, features, and updates.

Product Marketing Manager

SentinelOne

- Acted as the Product Marketing Manager for Vigilance and WatchTower, SentinelOne's managed security services.
- Supervised two strategic launches, created refreshed messaging, drafted new sales enablement materials, conceptualized and executed on marketing strategy in collaboration with MDR and Threat Hunting leadership.
- Led product marketing for the launch of SentinelOne's MDR Partner Program, and executed GTM strategy alongside our first strategic MDR partner.

Interim Product Marketing Manager

- Created and managed SentinelOne’s inventory of customer-facing content, including datasheets, blogs, eBooks and whitepapers. 
- Led development and documentation of SentinelOne’s written brand, including style, voice, tone, messaging, etc. 
- Worked with SentinelOne’s Product Marketing team to draft outcome-focused and technically precise copy with strong storytelling. 
- Provided copy editing assistance and expertise to in-house research & intelligence teams for up-and-coming industry reports and presentations.

Content Marketer

Barracuda MSP

- Sole marketer for SKOUT Managed XDR product suite, including social media posts, website content, one-pagers, eBooks and research reports.
- Maintained all email communications, including weekly email series that generated 50-75% open rate.
- Supplied ready-made marketing templates (social media packs, sales email templates and planning tools) to over 400 Managed Service Providers (MSPs). 
- Helped execute/own several marketing campaigns and maintained a consistent content calendar.
- Supported sales representatives by creating email templates and automated sequences that consistently generated 30 - 50% open rates.

Content Marketing Associate

SKOUT Cybersecurity (Acquired by Barracuda)

- Wrote/edited blog posts, website content, eBooks, research reports and digital marketing collateral.
- Primary manager of SKOUT Cybersecurity's social media presence on LinkedIn, Facebook and Twitter.
- Maintained weekly email series that generated 50-75% open rate.
- Helped execute/owned several marketing campaigns and maintained a consistent content calendar.
- Supported sales representatives by creating email templates and automated sequences that consistently generated 40 - 75% open rates.
- Acted as sole content writer for SKOUT Cybersecurity until it was acquired by Barracuda Networks in July 2021.

Marketing Content Writer

GameRant.com (Game Rant)

- Wrote daily articles for Valnet's popular website, Game Rant. 
- Often conducted research on various social media platforms for pieces.
- Turned around submissions within 1-2 hours.
- Gained experience in photo editing software by designing thumbnails for articles.

News Writer

Skydell Design, LLC

Regularly maintained company website, wrote product descriptions, marketing copy, and internal research reports, helped manage and copy-edit social media accounts, collaborated with company web developers. Also kept internal databases up-to-date by entering client information, new sales, and digitizing records, and helped manage office space.

Website and Office Manager

Creative Loafing Atlanta

I was in charge of compiling data and transcribing several audio interviews for a cover story on the March for our Lives campaign, and I cooperated and coordinated with my fellow interns to get the job done. I also wrote multiple installments of a weekly newsletter series that covered upcoming weekend events and articles on upcoming happenings in the Atlanta arts community.

Editorial Intern

Barnes & Noble, Inc.

As a part-time bookseller, my primary responsibilities were in cashwrap. I cashiered, kept merchandise organized and prepared it for re-shelving, decommissioned and organized damaged/returned goods and sold Barnes and Noble memberships.

Part-Time Bookseller

Tab Media

As a Summer Intern and Tab Fellow, I wrote and contributed digital content to the Emory branch of The Tab, a student-run publication while it was active.

Intern and Tab Fellow

PMM by day, Editor-in-Chief at heart - specializing in the cybersecurity and B2B landscapes.

I combine my proven product marketing frameworks with my content marketing background and passion for innovative technology to craft impactful product-driven messaging and marketing strategies.

Building the Product Marketing program at CyberQP, which delivers enterprise-grade Privileged Access Management to Managed Service Providers.

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