Siemens Healthineers

Digital Marketing Projects
Portfolio Marketing
Teamplay Apps
Software Marketing

Global Marketing Digital & Automation I Diagnostic Imaging I Imaging IT 

Digital Transformation
Digital Marketing Projects 
Software Marketing for Imaging IT solutions 
Digital Database management & Tooling
Market & Competitive Intelligence 
Analytics & Baselining

Global Digital Marketing Manager Syngo I Diagnostic Imaging I Imaging IT

adidas

Teamlead BU Originals Digital Markeiting Analytics
1) Project Management: end-to-end process from translating objectives/briefs into measurable KPIs & SMART targets
2) Orchestration: delivery of integrated end-to-end reporting by coordinating area-specific analytics
3) Coordination with digital and business stakeholders 
4) Insight Generation: Analyze data & reports to surface actionable insights
5) Monitoring of proposed actions / insights 
6) Demand Management: Gather, prioritize and address demand 
7) Communication: Communication to senior management and all stakeholders
8) Storytelling: Transfer complex data & analytics into actionable insights through storytelling

Senior Manager Digital Marketing Analytics - Teamlead BU Originals Analytics

Interims Director Business Unit Analytics

Schaltbau Holding AG

- Operative support of the daily business of CEO in the restructuring phase of the company
- Strategy project with Managing Directors (Market and competitor analysis, Product portfolio analysis, Business performance analysis of product categories; Digital Future)
- Marketing project: Vision/Mission and Strategy
- Support of the Head of Investor Relations for Q3 presentation, ad-hoc news and the annual report
- Support in selective tasks of CFO and CRO and their direct reports 
- Preparation of executive and supervisory board meetings 
- Protocol creation of executive, examination and supervisory board meetings
- Organisation, planning and support in execution of Management Committee and End-Year-Management Meetings
- Participation at a strategic purchase project across units in cooperation with a consultancy team

Executive Assistant to CEO

Friedrich-Alexander-Universität Erlangen-Nürnberg

Postdoc Researcher

Administrative tasks: 
-     Responsible coordinator and counselor of the study program “Bachelor in International Business 
       Studies” ( approximately 240 students across three cohorts)
-     Active member of the quality management of the university (Accreditation of the study program; 
       Quality topics: Employability, internationalization and digitalization of the study program)
-     Responsibility for learning agreements and accreditation of foreign transcripts of records
-     Supervision of around 40 bachelor and master theses

Teaching responsibility (graduate and undergraduate): 
-     Entrepreneurs and companies (around 85 students)
-     Management in emerging markets (around 300-400 students)
-     Advanced methods of management research (around 40 master students)

Extra-curricular activities:
-     Member of the ARIADNE ReWi Mentoring Program
-     Member of the Sino-German Research Network with the Beijing Institute of Technology

Research and teaching assistant, PhD candidate

Indian Institute of Management, Bangalore

+ Research project "Studay stays abroad and cultural intelligence"
+ Case study conference at IIM Bangalore

Visiting PhD student

Puma SE

Personal assistant of the Product Manager and Head of Vertical Brandon
+ Unterstützung und Organisation des Tagesgeschäfts für Head of Vertical Brandon
+ Erstellung von Preislisten
+ Organisation von Meetings und Erstellung von Powerpoint Präsentationen für den Head of Vertical 
   Brandon
+ Assistenzfunktion im Produktbereich bei der Analyse von Style Briefs, Preisanalysen in enger 
   Zusammenarbeit mit der Beschaffung in Fernost und Türkei sowie mit dem Verkaufs Teams in London 
   und Schweden
+ Unterstützung und Koordination des Teams für alle Brandon Projekte
+ Vorbereitung von Übersichten und Kontrolle von Konstenstellen und Budgets
+ Sammeln von Marktinformationen und Statistiken

Personal Assistant of the Head of Vertical Brandon

Siemens Healthcare

- Inhaltliche Ausarbeitung der Marketingprozesse und eigenständige Umsetzung in einem Prozessmodellierungstool
- Ganzheitliche Organisation von Kundenworkshops (z.B. Sprecherverträge, Agenda, vor Ort Koordination)
- Konzeptionierung und eigenständige Durchführung einer Marktstudie zum Thema Vorsorge mit Hilfe von Kernspintomographie
- Selbstständige Erstellung eines Excel Tools zur Analyse der Siemens Vertragsanteile bei großen medizinischen Kongressen im Vergleich zum Wettbewerb
- Optimierung und Pflege der Kollaborationsdatenbank SharePoint

Working student

ANALOGIC Medical Equipment Co. Ltd.

Intern

sunhill technologies GmbH

Promoterin für die Produktplatzierung von SMS & Park

Promoter

Siemens AG, Corporate Technology

- Mitarbeit am Lindauer Nobelpreisträgertreffen 2009 (Erstellung eines Hotel-Rankings für die Unterbringung der externen Siemens-Gäste in München)
- Administration und Pflege der Hochschul-Kooperationsdatenbank "UNICO" der SIemens AG
- Präsentationserstellung für den Strategieworkshop der Abteilung CT O UNI
- Auswertung der Annual Reports der Center of Knowledge Interchange 
- Internetrecherche und Recherche in der Verfahrensdatenbank CT
- Teilnahme am Compliance Workshop CT O UNI
- Organisatorische Unterstützung des Teams

Praktikantin im Bereich CT O UNI, University Research and Cooperation

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Dr. Franziska Altendorf's Linkedin Analytics

Dr. Franziska Altendorf

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