Nepa

•	To build the business and market by taking leap into new frontiers through technology and 
methodologies with intellectual rigor and operational qualities.
•	Working closely with business heads, CXO’s, CMI’s and Insight leaders to answer
business questions at the highest standards.
•	Spearheaded partnerships with various FMCG and Pharma companies, OTT Platforms, Media Agencies for content related solutions.
•	Analyze results to provide insights to support product development, category management and sales initiatives.
•	Managing a team of Client Servicing Managers and representing it at relevant levels of management.
•	Identify ideal methodology, provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

Client Partnership Manager & Foresight

•	Managed team of research analysts and day to day client partnerships. Performed quantitative & qualitative analyses, develop strategies, present findings and implement recommendations with clients across Media, Digital, Finance & FMCG.
•	Worked on – Concept - Product testing, Packaging evaluation, Brand Health Track, Dipstick, 
Usage & Attitude, Segmentation, Profiling, Campaign Evaluation, Brand lift studies etc
•	Helping clients find answers to their business questions through optimum research approach and presenting insights.
•	Identify ideal methodology, provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
•	Evaluate the right research method – Qualitative or Quantitative to solve a business problem.
•	Collaborate with teams of analysts, executives, leads & associates to ensure that projects are 
executed as per plan by helping/guiding them.
•	Handle external vendors to implement consumer research and control costs.
•	Track record of extracting key insights and translating them into workable recommendations.
•	Drew insights, proposed actionable recommendations and a plan of action to enhance agency relationships
•	Worked with campaign managers to prepare marketing strategies for clients and helped in implementing them

Client Servicing Manager & Insights

Thakur Institute of Management Studies and Research

To provide strong academic leadership and to lead, manage and develop the department to ensure it 
achieves the highest possible standards of excellence in all its activities
• Responsible-Accountable for setting and advancing the academic strategy of the department in 
line with Faculty and University strategic plans & direction.
• Ensure the highest levels of quality, integrity and ethics in all research undertaken; create a
dynamic and forward-looking research environment for both staff and students by publishing at 
least 3 research paper in international journal of repute. 
• Ensure the best possible student experience through mentoring and to help each student to 
make the most of his or her ability and to enhance each student’s quality of learning.
• To ensure that the department contributes to the general education of every student for whom it has 
responsibility and to promote an enthusiasm for academic study.

Asso Professor - Marketing and Operations

NielsenIQ

Managing a research team of 7 comprising of Team Leaders, Sr. Executives and Executives
•	Meet and exceed team utilization and profitability targets for the research management organization and identified opportunities for further optimization.
•	Responsible for major key accounts and ensuring that business goals are achieved on quarter to quarter basis.
•	Keeping a track of sales volume, revenue, items and distribution records of key accounts handled.
•	Handling various tools and software – Retail Panel, Nielsen Answers, Point of Sales and Salesforce.
•	Keeping team progress on track and ensuring clear decision making.
•	Represent the team to and communicate with the relevant levels of management.

Associate Manager

Nielsen

Providing direction, instructions and guidance to a group of Sr. Executives and Executives for the purpose of achieving a common goal
•	Oversee day-to-day operation by delegating tasks, setting deadlines and motivating team members. 
•	Identify the different individual team member needs for both direction and support.
•	Staff performance management and monitoring along with skills assessment & gap analysis.
•	Suggest-organize team building activities, recognize high performance and also reward accomplishments. 
•	Listen to team members’ feedback and resolve any issues/conflicts.

Team Leader

Partnering with BASES Global Offices on high stakes and high visibility projects to answer strategic business questions and provide consultative research reports with recommendations on insights, R&D and Marketing communication with direct implications on launch and brand positioning for FMCG majors.
•	Independently handled Global projects of major FMCG clients and also received appreciation for providing rich innovation insights that were monumental in solving transformational plans.
•	Recognised for handling tricky project from Quaker that required untraditional/complex data collection techniques (Pics/diary), not only developed actionable and focused insights but also cracked the story on short timelines.
•	Handling end to end projects right from onset – Questionnaire preparations, managing field work, analyzing the collected data, making quality checks and re-fielding if necessary.
•	Making sure that the demographic, gender and add-on quotas (if any) are achieved in the right proportion for seamless analysis.
•	Lead a team of around 6 associates from various fields such as consultative, sense research and innovation ops to create Sensorial Database for entire Middle-east region.
•	Being most hands on with Nielsen Workspace proprietary tool, trained analysts and managers.

Senior Research Analyst

a.	Providing high quality quantitative analytics that provides guidance on addressing our clients’ pertinent marketing issues.
b.	Helps put together the study analysis plan, along with preparing study designs and base size estimates to support client proposals.
c.	Performed regular analysis on concept performance such as consumer acceptance, concept development, pricing strategies and message connection.
d.	Coordinated with Client Consulting team on short and long term strategies for concepts.
e.	Examine competitors’ marketing methods and sales activities.
f.	Handling Clients in European region along with Client Consulting team.
g.	Analyzes research results and creates client deliverables and/or visuals to communicate research insights to other team members.
h.	Works on advanced statistical analyses such as multivariate techniques, advanced regression analysis, probabilistic models, discrete choice, etc
i.	May have to assist with the development and implementation of a statistical model.
j.	Provide foundational analysis for pricing projects.
k.	Review data daily to ensure its quality and integrity.
l.	Assist in employing price modeling and forecasting algorithms.
m.	Assist in overseeing that timelines and benchmarks are being met for our clients.
n.	Use proprietary software application to monitor client activity and fulfill a variety of 
Operational tasks.
o.	Handling Team workload and optimally utilizing the productivity.
p.	Initiating new ideas thereby effectively improving quality of work.

Research Analyst

Analyzing Business Performance
Strategic Planning and Execution
Branding, Marketing and Analytics
Budgeting and Forecasting
Business Intelligence

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