Current

Senior Director, Performance Marketing

Leading all user acquisition, conversion rate optimization (CRO), ASO, affiliate partnership management, marketing creative and optimization, reporting/forecasting, and marketing technology development.

Director, Performance Marketing

Senior Manager, User Acquistion & Growth

letgo

letgo is the fastest growing mobile marketplace to buy and sell locally. Named one of 2016's "hottest startups" by Wired, letgo has been downloaded over 45M times, with over 20M active users worldwide, since launching in 2015.

User Acquisition Manager

Zynga

Pocket Gems

• Assisting in launch of new titles and developing new marketing strategies to drive global acquisition and media buying
• Optimization of all active campaigns with various channel partners including static and video partners
• Specialized in Facebook campaign management as well as using 3rd party self service tools
• Managed new channel testing and development and existing channel development
• Managed creative optimization process for our biggest title Episode, which led to Top 10 Chart placement in games, Top 100 in overall apps, and doubled DAU
• Ability to find quality users while keeping acquisition costs low through A/B testing and creative optimization

Performance Marketing Manager

Pocket Gems develops free-to-play mobile games that are ridiculously fun. Founded in 2009 by Daniel Terry and Harlan Crystal, engineers and gaming industry outsiders, they wanted to bring the excitement of social gaming to the mobile platform. Our titles to-date have been smash hits! 


• Deal directly with customers through email and respond promptly to customer inquiries while    handling and resolving customer issues.
• Obtain and evaluate all relevant information to handle issues.
• Organize workflow to meet customer timeframes.
• Communicate and coordinate with internal departments such as QA, Content and Product Managers.
• Follow up on customer interactions.
• Provide feedback on the efficiency of the customer service process.
• Kayako and Zendesk CRM Software system professional.
• Complete KPI (key performance indicators) with each new game update.
• Experience with JIRA, Unfuddle and Pivotal bug tracking systems.
• Monitor and stay active with users in the forum community.

Player Experience Specialist

AmeriCorps

• Performed energy audits and weatherizations on residential homes and commercial buildings all across California.
• Contacted local businesses to receive tax-deductible donations as donations coordinator.
• Educated classrooms from Kindergarten to High School about energy conservation.

Marketing Intern

Helping make a better and more fair banking experience for everyone.

Taplio

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Taplio

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