Drew Townley's Linkedin Analytics

In 2018 I founded Kairos Esports with Mike Craddock and Chris Parnell (co-founders of the Kairos Group), working with endemic and non-endemic clients looking to enter or expand in the gaming and esports space. Our priority being natural and credible activation, providing support on anything from social & influencer to events and sponsorships. Growing that team to 25+ headcount by early 2020 and then merging with Kairos Media, we created one team of 65+ experts across gaming, esports, sport, betting and lifestyle - Kairos Media (now NewGen) was/is one of the fastest growing, social creative agencies in the world for global brands to break the mould. As Managing Director I was personally accountable for the agency achieving financial, people and work quality targets in 2020, 2021 and 2022. We experienced 100%+ YoY growth, growing to 100+ headcount while winning seven major industry awards throughout this time, becoming the leading and largest gaming and esports agency globally. We maintained over 90% client retention throughout that period and an average client satisfaction score that increased YoY. I led winning or retaining multi-year relationships with clients such as KFC, LG, Facebook, JBL, Krispy Kreme, Porsche. In 2021, I also took on the additional role of CGO of the wider Kairos Group (now NewGen), overseeing all four entities (talent management, creator syndication, esports organisation, social creative agency) within the group, initially with each Managing Director reporting into me across each entity. I was accountable for each business' P&L and hitting its targets, alongside also expanding into new areas/verticals in each relevant sector; we grew the group to a team of over 100 with multi eight figure turnover in this time. NewGen has offices in London, Manchester and New York. After being fortunate enough to take some time out, I decided to join Noice as it's first non-product exec. Noice is the next-generation livestreaming platform for gamers which just about ticks everything that gets me excited; I get to learn how a tech company is built while still living in the world of gaming and streaming. Noice has raised $27m to date and is in open beta, watch this space.