Drew Smith's Linkedin Analytics

As the Owner and Chief Creative Director of SmithLumen Srl, I lead a team of talented professionals in delivering strategic branding and packaging design solutions for international clients across various sectors, such as Asahi Breweries, Diageo, Ferrero, Japan Tobacco, Nestlé and Campari. With over 30 years of experience in the industry, I have developed a keen eye for consumer trends, market insights, and creative innovation, and have won multiple awards for my work. I founded SmithLumen Srl in 2003, with the vision of creating a leading independent creative consultancy based in Milan’s design district. Since then, we have completed thousands of successful projects for hundreds of brands worldwide, helping them stand out in the competitive global market. I am passionate about sharing my expertise and knowledge with the next generation of designers and marketers, and have lectured and spoken at various prestigious institutions and events, such as the Bocconi School of Economics, the World Economic Forum, and the International Advertising Awards.