Andrew (Drew) Smith

Attributa

Founder/CEO

Attribution Nation Podcast

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Host

Directive

Director of Growth, Revenue Operations

LeadMD

I create and drive marketing ops and sales ops strategies to help clients maximize revenue operations. I help marketing orgs identify how their marketing strategies and tactics are currently performing and how to optimize. I work with organizations to streamline and optimize their business process to remove inefficiencies.

Engagement Manager - Managed Services

Sr. Marketing Consultant

I work with companies large and small to transform their marketing departments into modern data-driven departments. Using Marketo and Salesforce best practices, I help guide marketing leaders into the new digital world. This leads to greater visibility into their analytics, business process and quite frankly, what is working and what is not working.

Marketing Consultant

University of Phoenix

Responsible for creating web strategy and content creation for internally managed website. This also included all online analytics for the website. Devise email marketing and social media marketing strategy and execution including management of monthly content calendar and analytics.

Created strategy that increased web traffic by more than 300% and engagement by more than 50% year-over-year.

Lead project to create and implement new responsive email template design leading to a reduction in unsubscribe rate of more than 70% year-over-year.

Collaborated on new paid social media strategy and new content strategy leading to a dramatic increase in reach, engagement and clicks.

Created and developed new social media analytics strategy allowing for both quantitative and qualitative analysis of social media posts. This new strategy also allowed for more flexible analysis including year-over-year, quarterly, monthly and content-based analysis.

Developed new email marketing analytics strategy allowing for both quantitative and qualitative analysis of email marketing efforts. This new strategy allowed for year-over-year, quarterly and monthly analysis.

Implemented new online analytics tracking strategy for content posted to website to allow for enhanced behavior tracking.

Lead development and implementation of LinkedIn Group strategy growing the group membership by more than 20% in just 5 months. This also lead to an increase of discussion comments and posts. Also acted as day-to-day community manager for the LinkedIn Group with moderation and direct response responsibilities.

Sr. Manager, Alumni Relations

Project management, design, copy editing and editorial assistance for three print and digital publications. I also lead all online analytics efforts to assist in strategic business decisions.

Created new online analytics strategy with Google Analytics allowing for campaign and traffic source level tracking and analysis along with long-form analytics dashboard allowing for year-over-year, quarterly and monthly traffic analysis.

Sr. Manager, Constituency Relations

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Brand ownership of multiple lines of business within B2B space.

Developed interactive conversation map to help with client conversations. Lead rebranding efforts and strategy for one line of business, driving a new vision, mission and go-to-market strategy for that line.

Sr. Marketing Manager

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Promoted to Sr. Marketing Manager after three months in this position.

Marketing Manager

Bob Bondurant School of High  Performance Driving

Responsible for sales of high-performance driving classes on an inbound and outbound basis. Assisted as on-site staff for corporate partnerships and events as needed. Contributed to marketing programs through idea generation and editing of assets.

Grew sales year-over-year and over predecessor.

Inside Sales Associate

Insight Enterprises

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Responsible for campus-based internal marketing and communications efforts. Created and executed marketing strategy for Insight Bowl partnership.

Marketing Events Coordinator

Created and executed marketing strategy for multiple partnerships with sports teams/properties across geographies. Acquired new sports partnership adding more than $1 million in sales revenue over 3 year term of the partnership.

Corporate Partnerships Coordinator

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Created and executed marketing strategy for multiple partnerships with sports teams/properties. Day-to-day supervisor for 5 event coordinators split between Tempe and Chicago offices.

Promoted after two years in this role to Corporate Partnerships Coordinator.

Team Lead, Corporate Events

Planned an executed more than 100 tradeshows annually in support of Public Sector sales. Created and executed marketing strategy around Insight Bowl sponsorship. Managed budget and accounting for the larger Events team.

Promoted after two and a half years in this role to Team Lead.

Events Coordinator

Responsible for driving new sales of hardware, software and services to B2B clients through a relationship-based sales approach.

Grew sales year-over-year and achieved top 25% in both revenue and gross profit.

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