Bret C.'s Linkedin Analytics

➥Marketing isn't just about one thing or how a brand looks anymore. It's like a big journey with lots of stops along the way. People buy things based on what they care about and like brands they trust. They want to feel like they're part of something—a group, a story. Plus, buying stuff should be easy and feel personal. The way companies advertise has changed a lot too. It's smarter, but it's also trickier to figure out. Marketing is supposed to help businesses grow and become more popular by making smart choices and connecting with people in a cool way. ➥ I combine over 15 years’ experience developing sensational beverages from ideation and R&D to marketing and successful rollout; making the forward-looking decisions that drive significant, sustainable, and scalable business growth; developing world-class, viral advertising and marketing campaigns; and fostering a top-down culture of innovation and operational excellence. ➥ I excel at successfully commercializing innovative FMCG ideas, aligning brand campaigns with audience needs, facilitating the development of disruptive new products, optimizing product positioning and refining brand messaging, and ensuring that innovation is built-into every step of the production and distribution process. ➥ I am a proficient multitasker with the ability to learn, unlearn, and relearn; because success is less about what you already know and more about expanding your knowledge base. I have the agility to pick up new skills, adapt them to my needs, and respond to challenges with competence and conviction. ➥ I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving FMCG industry, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. ➥ I am a creative and resourceful professional with a unique ability to look beyond the present and imagine future possibilities and opportunities. In today’s cutthroat business environment, you need inquisitive workers who ask ‘why’. That’s me. I am curious. I question. And in so doing, I am constantly developing new ideas and better solutions. ☛ Key Skills ☚ ✦ Brand Management & Development ✦ Consumer Packaged Goods ✦ New Product Development ✦ Analytical & Problem Solving Skills ✦ Profit & Loss Optimization ✦ Multi-Channel Marketing & PR ✦ Sales & Business Development ✦ Communication & Media Strategies ✦ Product Commercialization