Dr Nick Fine's Linkedin Analytics

Nick is a user experience researcher and designer with 20 years experience in digital and over 12 years as a practitioner, both agency and client-side. He holds a PhD and MSc in Human Computer Interaction and a BSc in Psychology. He successfully defended his PhD thesis in 2009, entitled “Personalising Interaction Using User Interface Skins”, where he established both a novel means for establishing personality type from keyboard and mouse usage as well as discovering relationships between design elements (colour, shape, meaning) and personality type. By combining academic research skills and HCI knowledge with commercial UX experience, Nick has successfully delivered a number of complex and mission-critical projects, including air traffic control, financial systems and pharmaceutical R&D. He has been lead UX on projects for a number of brands, including Coca Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot and both the Home and Cabinet Office. Nick’s areas of expertise are behavioural personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience. He is a regular speaker at conferences and talks about the science of UX and scientific design. Portfolio available on request