Wiglaf Pricing

A frequent keynote speaker, Tim is known for the Pricing Spineometer, authoring Pricing Done Right and Pricing Strategy, and providing executive consulting services globally. From price execution, through commercial policy and price setting, to pricing strategy and organization development, Tim leads where others follow.

Speaker: Professional Pricing Society, Security Scorecard, Adama, Stryker, Corning. Symantec, Intel, Chevron, Megabus, CA Technologies, Emerson, Rio Tinto, Elanco

Consulting:
- Added $60 million per year to top line revenue with zero increase in cost by improving the pricing accuracy over management expectations of a new product launch at a medical technology company in California
- Added 600 basis points in margin in one year and grew revenue by improving price management and organizational routines at an agrochemical company in Colombia 
- Defined the go-to-market pricing strategy for a SaaS offering of a client medical technology company in Florida 
- Improved price capture with existing lines of business and price expectations with new lines of business in a SaaS company in New York 
- Realigned price structure and metrics to improve market traction and share while simultaneously improving profitability for a SaaS company in Massachusetts 
- Improved profitability and revenue by aligning sales incentives and customer rebates to profit at an agrochemical company in Argentina 
- Deployed price image management to improve profitability without loss of sales volume at an Illinois manufacturer and distributor
- Defined the go-to-market pricing of a new DaaS offering of a New Jersey based company
- Deployed price guidance methods and consulted in price organizational design to improve price capture at a Texas manufacturing company 

Services:  organizational design and change, price setting, market research, price analysis, price capture improvement, price alignment, pricing software selection, price training

Founder and Chief Executive Officer

DePaul University

Economics & Marketing Professor specializing in Pricing Strategy

Have taught:
Pricing Strategy (MBA)
Principles of Microeconomics (Undergraduate)
Principles of Macroeconomics (Undergraduate)
Decisions in Marketing Management (MBA)
Market Research (MBA)
Introduction to Market Research (Undergraduate)
Principles of Marketing (Undergraduate)
Quantitative Methods in Marketing (Undergraduate)
Introduction to Business (Undergraduate)

Adjunct Professor

Professional Pricing Society

The CPP is the only world-wide professional designation synthesizing the art and science of pricing, giving individuals and teams the tools to price new products and services based on best practices, academically-sound data, and adapt current product/service pricing. 

- Designed and organized the Certified Pricing Professional (CPP) educational program of the Professional Pricing Society
- Wrote the certifying CPP 3.0 and CPP 4.0 exams for the Certified Pricing Professional program of the Professional Pricing Society

Academic Advisor

SPL WorldGroup

Demonstrated how business objectives of prospective clients would be met with the technical capabilities SPL’s utility billing and customer care software and contributed to sales proposals.  
Developed marketing messages, positioning statements, and segmentation.  
Completed a competitive analysis that included a strategic map defining the barriers to change and the ability for new firms to enter different segments.

Product Sales Specialist

Developed a new line of business for SPL that crafted strategic IT business solutions for Health & Human - Service Departments.  Within 6 months of the initiation of my efforts, I sold an initial information system consulting engagement resulting in an opportunity for a $4 million project which has since been pursued by a spin-off company.
- Created and executed a business plan, conducted cold-calls and direct mail campaigns, and developed relationships with prospective customers.  Typical sales cycle between 6 and 18 months.  Sold to multi-interest buying committees throughout the United States and Territories.

Business Development Manager

Designed and developed mission-critical software applications.  
Projects include a client enrollment application for a $3 billion Louisiana agency that resulted in a reduction of four in processing time and a call-center application for Waste Management that resulted in improved customer care.

External Design Consultant

NanoDynamics, Inc.

- Evaluated market opportunity for a new high-speed low-power silicon-based transistor.
- Designed a new form of high-value silicon-on-insulator wafers for CMOS substrate.

Business Research Scientist

Calumet College of St. Joseph

Taught courses in mathematics, accounting, and chemistry
Designed and developed a course placement service that resulted in increased student retention.

Assistant Professor

University of Notre Dame

Researched challenges in thermodynamics and quantum mechanics

Postdoctoral Researcher

Pricing Expert helping executives manage price better.  

Companies call me in for consulting or speaking because they either need to define the price of a new product, find a better way of managing price variances (discounts and sales promotions), or re-think their entire pricing structure and organizational strategy.

I help executives address critical questions in pricing, marketing, sales, and corporate strategy in the face of high uncertainty by using proven best practices informed by solid academic research.  

I have worked with global fortune 500 companies and start-ups.  I have worked for clients in software, data, semiconductors, medical products, life sciences, chemicals, manufacturing, distribution, and natural resources.

I am willing to work for you in North America, Europe, Middle East, Latin America, Asia, and Africa.

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