Dudley Nevill-Spencer's Linkedin Analytics

- Speak to my AI Avatar about the future of marketing at www.dudley.digital As Chief innovation Officer, I sit on the bridge between the art of marketing and the science of technology and lead consumer insight and strategic marketing. I’m also responsible for product managing our AI powered MarTech tools that fuel Insight, CX, Consumer Engagement and marketing team processes. My aim is to maximise brand campaign KPIs & the capabilities of marketing teams and agencies, by championing tech adoption and improving consumer experience and digital eco-systems. DIGITAL INNOVATION: I have used AI to spearhead growth of the Live & Breathe agency and our clients, in particular the development of AI based Insight systems, ‘Agentic AI’ and digital eco-system innovation – resourced through the Innovation consultancy I co-founded – www.futureproof.vision which also delivers LLM, Gen AI and social media platform integration, Avatars and Web3. DATA KINETICS: I product managed and scaled our AI-based research platform Data Kinetics. DK combines Search, Social and CRM, on top of Survey & Focus group data, combing Hard & Soft consumer attributes, delivering a ‘whole human’, understanding and has been used by global brands such as Jaguar, Nestle, BP and Mastercard to discover new consumers, guide segmentation, proposition, comms, growth marketing, and NPD. My teams have been clever enough to develop award winning immersive activations, integrated Avatars and conversational AI into traditional CRM and powered CX through deep AI insight, and nothing I have done would be possible without them or our tech partners.