In my role as Head of Sales at m&i, I lead a team of sales professionals to achieve our commercial objectives and maintain market leadership of our global forums. We successfully connect senior event buyers with destinations, hotels, and event suppliers through joyful events that form meaningful, lasting business connections.

Head of Sales

Locations London

Locations London is the UK's leading agency for production companies and event organisers looking for short and medium term hire of commercial premises.


Combining many years of event industry experience, commercial acumen and innovative business development I will be spearheading the growth of our successful events arm. Connecting International luxury brands and event agencies with niche and exclusive venues for a wide range of events.

Director of Event Sales 

Hex Digital

Digital Strategy, Brand, Experience design, Platform build and Growth for Start-ups and enterprise businesses.

Created new business function including strategy, team & tech. Sourced & nurtured new business opportunities, refined new business offering, Pitched to Founders, CMO's & CTO's, Participated in investor pitches.

Head Of Business Development

Mash Media

Information Hub for the Events industry 

Spearheaded growth for the UK’s leading exhibition for event planners. 300 exhibitors, 50 + speakers, 20 sponsors, 8,000 attendees. 

- Business Planning, P&L management, Sales Strategy, Contract negotiation, Sales presentations
- Increased Revenues by 40% over two iterations 
- Introduced vital tech and process innovations to exhibitions 
- implemented sales processes 
- Secured highest achieved sponsorship revenues 
- Orchestrated transposition from Olympia to ExCeL 
- Liaised with senior stakeholders on directional decisions 
- Implemented new technology partnerships and collaborations 
- Managed and grew sales team

Event Director

Responsible for the strategic development and commercial progressions of International Confex. Managing the sales team to maximise revenues and client account management.

Exhibition Director

International Confex is the market leading Exhibition at the forefront of the professional events industry, renowned as the UK’s leading event for the MICE industry

Sales Director

SquareMeal Venues + Events

Restaurants & Bar review platform for lifestyle and Corporate business. 

Consultative contact for London Venues (and Event suppliers) looking to access the corporate Meetings, Incentives, Conference & Events market. Selling long term advertising campaigns across online and print platforms Including the market leading Exhibition Venues and Events LIVE. Primarily contact for London Hotels and Restaurant groups, I was responsible for over £600,000 of new business as well as key account management.

Agency Publicom

Agency Publicom produces award winning custom magazines, crafted to meet each clients' unique objectives whether the goal is building loyalty, increasing awareness or generating sales. We successfully sell a broad portfolio of press and digital media to direct advertisers and media agencies and generate millions of pounds worth of advertising revenue each year. 

I was personally responsible for booking over £800,000 annually as well as managing the Publicom sales team to ensure all revenues we're maximized. timely forecasting and reporting to the business owners we sold on behalf of and generating creative insight into new revenue potentials.    

Built Partnerships with Airlines and Tour operators such as: Easyjet, Swiss International Airlines, British Airways, Jet 2, Mark Warner, Neilson. Tourism boards including: , Switzerland Tourism, Norway and France. Plus Clothing and equipment Brands such as: Garmin, Salomon, Bolle, Schoffell etc.   

Title Responsibilities - Group Sales Manager: 

Key Accounts:
Ski Club of GB (Ski + Board magazine & Online) (£500,000 annual revenue)
BCFA (Design Insider Annual) (£70,000 annual revenue)
Installer Media (£800,000 annual revenue)

Media Sales Manager

FX, IDFX & Blueprint magazines

World Market Intelligence – Sales Account Manager January 2010 - February 2012

Responsible for the monthly revenue of the ‘Special Project Focuses’ within three market leading magazines - FX, IDFX and Blueprint – Architecture and Design market place – Print and online.

Responsible for a personal monthly sales target of £15,000 as well as driving a 10% increase of year on year revenue.

Line Manager of two Sales Executives

Use of Sales Force for bookings and lead organization

Sales Account Manager

Cubiqdesign Ltd

Responsible for the End to end Sales process during the launch of Velvet magazine (Lifestyle/Fashion). market research, intelligent lead sourcing, pipeline management, liaising with business owners and securing long term advertising campaigns on a fledgling title.

Sales Manager

DIPIDA Sales Training 
DisC behavioral Styles

Senior Recruitment consultant

EMAP

EMAP. 

Selling across Print and Online for Broadcast Magazine .

Courses Attended: Advanced Sales, Objection handling, competitive selling, Face to Face sales, sales presentation, Feature benefit selling, Advanced closing, Basic Excel.

Senior Sales Executive

A champion of the International Events industry with a passion for connecting the best MICE suppliers with high budget business opportunities. 

I have over18 years of cross-sector experience in business development and proven track record of increasing revenues, streamlining sales processes, and enhancing reputation for various media and events companies. I am a sales coach and mentor to my team and a number of MICE industry sales leaders. 

You can find me at various Event industry events throughout the year - come and say hello!

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