UPM - The Biofore Company

Director, Data Engineering and Analytics

Leading the development of UPM data ecosystem, unleashing the value of data.

Senior Manager, Head of Data Engineering

Sanoma

Data Architect

Marketing Clinic

Marketing Clinic, P+SBD, Okimo, and Kopla unified. My role continues under Marketing Clinic Performance unit.

Head Of Technology and Analytics, MC Performance

P+SBD

New responsibilities:
- Growth planning: identify digital disruption opportunities
- Talent acquisition: expand development team

Head of Technology and Analytics

Building development team capability:
- Introduced new development practice for streamlining development process
- Trained developers to use AWS for scalability, availability and reliability. 
- Transitioned the team to a more modern web stack: Node, React, and Redux

Client work and internal tool development:
- Design high level concepts to communicate with clients and developers
- Handle challenging requirements such as multitenancy and complex workflows
- Design and implement data lake for internal and external use
- Conceptualize data platform as a commercial service
- Enable data driven multi-channel approach for digital marketing execution

Platforms used: AWS, Atlassian, Salesforce Marketing Cloud, Emarsys, Watson Campaign Automation, Google DoubleClick for Advertiser, Adform, Google Analytics

Keywords: Web development, Marketing Automation, Programmatic Advertising, Data Utilization, SaaS Development

Chief Architect

Fonecta Oy

Mobilizing data for commercial and internal use:
- Designed and created data marts for application consumption
- Designed and created dashboards for clients
- Aggregated and built data pipeline from big data platform
- Implemented user behavior segmentation using media touch point data and proprietary consumer data.
- Implemented analytical application revealing potential leads for car part distributors

Platform used: AWS, Hadoop, Marketo, Tableau, Talend, Alteryx

Keywords: Data Utilization, Market Automation,  Consumer Segmentation, Big Data, SaaS Development

Data Analyst

Lazada Vietnam

My main responsibility is to digitize operation process for Customer Service and Logistics Department.

- Transitioned Customer Service Department from using Google Spreadsheet for issue tracking to Zendesk.
- Transitioned Logistics Department from using a combination of Trello and paper notes to utilizing an in-house order management system.
- Monitored operation data and forecast operation bottlenecks.
- Facilitated communication flows among Customer Service, Logistics, and IT.
- Handled fraud detection process for online payment.

Platforms: Trello, Zendesk, Google App Engine

Keywords: E-commerce, Business Process Digitization

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