Timothy Durgin's Linkedin Analytics

From a fairly young age, I realized that I had a passion for building both websites and the online communities that surround them. It originally started with developing hobbyist gaming websites and setting up complementary forums for fun, and eventually grew into providing freelance work for local companies: helping them establish a professional (and modernized) online presence and creating a tribe of advocates / repeat customers for their brand. As a freelancer, I’ve offered a number of digital marketing solutions to dozens of local businesses, which ultimately enabled them to reach more customers and generate additional revenue. A couple of noteworthy examples are a tree trimming company and a fence building company, whose respective revenues I helped grow from <$100k / year to over $500k / year (each). These results were achieved by overhauling their websites to give them a modern look and feel, CRM system implementation, search engine optimization / SEO, content creation (graphics and copywriting), designing a user experience / UX optimized for lead generation, and some “fractional CMO”-type strategy consulting. But as satisfying as it was to help small business owners become more successful in their digital marketing efforts on a part-time basis, I eventually decided that I wanted to work on larger-scale projects. I was hungry to test my skills on bigger challenges and to push my technical limits. So I earned a bachelor’s degree in management information systems (MIS) with honors from Texas Tech University, where I also served in various student leadership positions, and have performed full-time work in digital marketing with progressively increasing responsibilities ever since. At Osteogenics Biomedical (acquired by Fortune 500 company Envista Holdings, and operating under Nobel Biocare), I was responsible for working in a cross-functional capacity—and managing a 3rd party web development agency—to drive continuous website growth via implementation of digital marketing best practices. Examples of these activities included UX optimization, customer retargeting, marketing automation, email marketing, SMS marketing, paid advertising (search + social), split (A/B) testing, SEO, and data analysis. Just a little over three years in, the impact of my work resulted in Osteogenics more than doubling its e-commerce productivity (106% online sales growth), contributing millions of dollars in revenue to the company. --- Want to chat about an exciting idea or opportunity related to digital marketing? Please send me a DM.