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Are your marketing efforts actually generating business growth? What channels should you stop marketing on? Do you truly understand your audience? Working collaboratively with the business I work with, I dig deep to understand their goals, audience and metrics to deliver customized growth strategies. With experience in most digital marketing channels, my main strengths are digital marketing experimentation, data analysis, and qualitative audience research. I have specific focus on B2B software companies, with additional experience in B2C eCommerce, service-based lead generation and subscription-based businesses. I have helped startups and enterprise businesses alike double lead generation and sales while helping them understand the correct metrics to evaluate their marketing performance. I am process-oriented and driven by data, approaching projects with repeatable revenue-boosting processes that incorporate UX, design, analytics, copywriting, and conversion rate optimization. Specialties: - Digital Marketing Strategy - Audience Research - Conversion Optimization - A/B Testing - Marketing Analytics - Data Visualization - Lead Generation - Lead Scoring - Sales Enablement - Marketing Automation - Content Marketing - Email Marketing - Customer Engagement
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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