Roots Automation

Sales Development Representative

Groopit

- Worked directly with the Chief Marketing Officer and VP of Sales
- Tools used: HubSpot, LinkedIn Sales Navigator, ZoomInfo, Koncert, Meet Alfred, PhantomBuster, Dialpad, Zoom, Outlook

Enterprise Sales Development Representative

Hyperjump

- Awarded $5,000 grant from MicroAcquire and Pipe
- Researched existing Twitter marketing tools and priorities and problems of Twitter users 
- Built and launched an innovative Twitter outreach service for businesses
- Campaign results range from 17,000 to 20,000 impressions and 350 to 400 engagements, depending on the message and target demographic
- Clients include a Wall Street Journal Bestselling author as well as restaurants, international businesses, and bands
- Optimized message delivery time, which led to 125% more engagements
- Won Bootstrap Boost contest, edging out 120+ other businesses. Awarded 40 hours with an exclusive developer, which were used to create a custom tool to accelerate the delivery process, reduce errors, and unlock new features.
- Continuously refining value proposition based on interviews – eliminated campaign reports, added option to submit a do not contact list, moved from subscription-based service to credit-based service
- Identified and solved potential campaign issues for clients, resulting in higher customer satisfaction
- Built website with a chatbot, online payment options, testimonials, and newsletter signup form
- Improve efficiency by implementing new processes and tools, including Excel, Slack, HubSpot, Calendly, and Stripe
- Manage marketing, online presence, client on-boarding and campaigns, and finances

Founder

Cision

- Meetings Completed: July 117%, August 108%, September 100%, October 138% (MVP), November 113%, December 94% (MVP), January 119% (Co-MVP)
- 2022 Revenue Goal: 104%
- Consistently hit sales goals in a constantly changing environment (new management, processes, and tool changes)
- Tools used: SalesForce, LinkedIn Sales Navigator, ZoomInfo, Xant, Drift, Zoom, Outlook

Gravy Work

- Increased most important KPI, total number of active workers, by 48% in three months (64% growth among Apple users, 10% among Android users)
- Optimized website content and user experience in three months to improve KPIs: average pages per session increased 49%, time onsite increased 31%, bounce rate dropped 33%
- Collaborated with board member in making 12-month marketing plan and budget
- Manage paid customer acquisition though Google Ads and other SEM and PPC channels
- Responsible for email newsletter to workers (18%-30% open rate), existing clients (22%-33% open rate), and prospective clients (15%-20% open rate)
- Created Campus Ambassador Program complete with job description, interview questions, orientation, reports, branded material provided, and compensation details
- Oversaw design and production of branded materials including retractable banners, table cloths, a-frame signs, postcards, fliers, polos, portfolios, backpacks, Sales deck, testimonial sheet, investor one sheeter, and pitch deck
- Wrote full-page native advertising article, which appeared in Capitol File Magazine
- Established brand guidelines covering proper logo use, colors, fonts, composition, and tone of voice
- Launched $50-$50 Referral Program for workers, which is available and sharable within the app
- Create content for social media accounts, push notifications, text messages, and website for English and Spanish speaking audiences

Marketing Manager

Match Marketing Group

- Manage team of 12 employees executing 20+ promotional events per month
- Increase brand awareness and sales by developing unique digital and on-site marketing strategies
- Negotiate sponsorship packages with pro sports teams, corporate partners, and community groups
- Evaluate and report on the effectiveness of marketing current efforts, proposing strategic adjustments; created formula for determining the return on investment from promotional events
- Responsible for sampling 99,500 consumers in 2017, including 10,000 at the Marine Corps Marathon
- Handle $20,000 monthly budget covering event expense, payroll, inventory, and supplies
- Oversaw rollout of a new text-in marketing campaign in partnership with local NGO serving the needy

Regional Marketing Manager

BODYARMOR Sports Nutrition

- Recruited, trained, and managed 10-member sales team that outsold all 10 other regional teams
- Liaised with upper management, reporting on field marketing activity and consumer engagement
- Built relationships with market influencers such as Washington Redskins players, Georgetown University staff members, and radio show personalities
- Worked closely with distributors and vendors to ensure quality service and fulfillment of contracts

Area Marketing Manager

CytoSport/Muscle Milk

- Oversaw execution of non-traditional initiatives promoting the Muscle Milk brand
- Assisted Brand Manager with planning and resource allocation for supported events/programs
- Trained promotions team, instilling presentation and consumer interaction skills

Advanced Construction Group

- Oversaw all day-to-day marketing activities, including strategic planning and campaign development
- Conducted cross-platform social media outreach; monitored and evaluated growth of online presence 
- Overhauled website to create a more comprehensive, user-friendly site

Marketing Consultant

The Eidsvoll 1814's in Norway

- Played American football for Norwegian Professional team, won national championship
- Acted as a team representative and gave interview to media outlets, such as newspapers and magazines

Ambassador of American Football, Youth Team Coach, and Professional Player

I hold a Bachelor of Science in Business Administration degree with Summa Cum Laude Honors from the University of Mary Washington and a Masters of Business Administration with Beta Gamma Sigma Honors from the University of Florida.

Taplio

Dustin McDonald, MBA's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Dustin McDonald, MBA's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Dustin McDonald, MBA's Linkedin Analytics