Canva

Campaign Orchestration and Reporting: Lead program execution, unite partners for flawless delivery, and provide insightful performance reports. 

Operational Efficiencies: Streamline campaign processes for optimal launches and ongoing improvements. 

Technical Translation: Transform business requirements into technical specifications for implementation. 

Data Segmentation: Use data effectively for detailed audience targeting. 

Nurturing Strategies: Craft and implement programs to efficiently guide leads through their lifecycle stages. 

Campaign Monitoring and Optimisation: Keep a keen eye on campaigns, continually fine-tuning them for peak performance. 

Salesforce Reporting: Create insightful reports and dashboards to track marketing campaign success and return on investment. 

Campaign QA: Ensure operational excellence with thorough pre-launch checks. 

Lead-to-MQL Conversion: Work closely with growth marketing to boost conversion rates through strategic data analysis. 

Marketing Engine Innovation: Continuously assess and improve the tooling and processes.

Marketing Operations Specialist

Qualtrics

A Marketing team member responsible for scaling the marketing operations and helps deliver world-class marketing campaigns across ABM, Events, Digital and Field Marketing, as well as driving the Email Marketing efforts.

Being an advocate for the Shared Services Centre and ensuring it is a trusted function that provides rapid and reliable go-to-market motions. This involves meeting SLAs, but aligning with stakeholders to ensure it is fit-for-purpose, implementing feedback, and making improvements to both the front and back end to drive adoption, ease of use and reliability.

Administrating Marketo programs, working with the campaign and events to structure programs and ensure operational efficiency at scale.

Administrating the lead lifecycle - measure, monitor, and optimise the revenue funnel from inquiry to MQL to closed won opportunity.

Partnering with the product, content, email, digital marketing and demand generation teams to optimise systems and create processes that will help drive strategies and solutions for improving campaign performance

Collaborating with marketing teams, sales and sales operations to determine and evolve marketing automation best practices.

Analysing campaign results and optimising them to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

Building, creating and administrating Account Based Marketing campaigns. 

Supporting the regional field team and SEO team in publishing content across our EMEA website. 

Delivering the email marketing strategy each quarter to achieve ACV and Pipeline targets. Collaborating with the Global email team to implement global projects across EMEA regions.

Creating email programs for events, webinars & content downloads to drive registration and communicate with attendees across all EMEA languages. Maintaining the email database health reports to ensure up-to-date data is available and accurate.

Leading Registration setup for Key Events.

Marketing Operations

Ryanair - Europe's Favourite Airline

A key member of the Digital team and Marketing Operations team within the Ryanair head office.

Building queries and workflows based on targeting for the Customer Relationship Management (CRM) customer journeys and workflows for retain email campaigns. This consisted of 10+ campaigns a week, contacting millions of customers. Using Adobe Campaign as my central hub.

Overlooking and implementation of all retain emails and push notifications for the Ryanair marketing team. Building multiple emails across 18 -24 markets in each language. A huge scale of campaigns and millions of recipients. Built all push notifications for the Ryanair App, connecting to customers from all over EU. Responsible for In-App messages across the Ryanair App. 

Managing the pipeline for all email communications, ensuring the highest level of detail within each creation. Work closely with the creative and planning team and give insights where needed.

Proficient in the use of Adobe Experience Manager (AEM) for assets, which I control for the implementation of assets for every email. Also using AEM for the updating of Ryanair landing pages.

Liaising with the Joint Advertising team and external clients & partners. Overlooking and implementing all inclusions/advertisements within our communications. Organising and scheduling said campaigns on a weekly basis.

Reporting on a daily/weekly basis using data pulled through Power BI and in contact with the insights team for aid.

Worked with external agencies for translations, localisation and other adhoc requests

Digital Executive - CRM & Marketing Operations

Roomex

Overseeing all lead generation activity - Looking after all marketing qualified leads from Ireland, UK, Germany, and the world. Using Hub Spot & Salesforce for processing and capturing the data. Liaising with telemarketing companies, and website driven leads. Constantly delegating to the sales team based in Ireland, UK & Germany

Business Development: Involved with pre-qualification for all inbound leads via website, blogs, social etc. Contacted potential clients via email or phone to set up meetings with our various sales teams. Conversations to gain insight into their needs and requirements and then process if they were the right fit. 

Aiding with Inbound marketing in terms of ad creation, choosing relevant images to use in our social advertisements, relevant to our target audience. Manage curated content + engaging with our audience to improve organic social media presence
In charge of the social accounts: LinkedIn, Facebook, Twitter & Instagram. Working closely with the brand manager and content marketing manager.

CRM involving workflows and email flows for nurturing and on-boarding. This including the application of email marketing. Building out email templates, creating and designing layouts, content, subject lines and images for each email. Ensuring a relevant call to action on each template for maximum effect.

Lead prospecting, worked on the  Account Based Marketing programme to identify relevant
contact details for target companies and audience.

Implementing changes to improve conversion rates from marketing leads to sales accepted leads. Also, improving the percentage of sales rejected leads.

Marketing Coordinator

Marketing Team Member

Tesco

Customer Assistants job involved different roles, such as maintaining high customer service, dealing with customer queries and questions in a professional manner

Maintaining high levels of health and safety practices and stock management for the shop floor

Managing a full team and ensuring the job was completed each day efficiently and effectively.
Liaising with Store Manager and Senior Managers daily to ensure smooth communications throughout the Hierarchy.

Unloading deliveries into the warehouse upon arrival. Stocking the shelves on various aisles throughout the shop and maintaining the availability of products

Ensuring the safety of staff by maintaining the cleanliness of the warehouse by bailing rubbish and putting roll cages out into the yard

Dealing with customers on a day to day basis whether it was helping them find a product on the shop floor or searching the stockroom for a certain product they were looking for

Working as part as a team is key in a busy and large work environment, and co-operating and complying with my fellow colleagues is a strength I possess.

Customer Assistant

I am a personable, hard working, self driven person with a great attitude and a solid work ethic. Skill set includes use of Adobe Campaign, Marketo, Jira, Asana, Outreach, WordPress, Adobe Experience Manager, Power BI, Taxi, Swrve, Hub Spot, Salesforce, Pardot, CRM & Lifecycle workflows, Email, Push Notifications, In-App Messaging, ABM Campaigns, In-Person Event Registration Setup and Management.

5+ years experience in Marketing Operations across multiple regions (EMEA & APAC). 

Received Graduate of the Year 2019 from Dublin Business School.
Hold an Honours Degree in Digital Marketing & Cloud computing.

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