Dylan Leclerc

Freelance · Leclerc Dylan

Freelance UX/Product Designer

lempire

· Lead implementation of the first UX-oriented Design Thinking processes within the existing workflow. Internal UX evangelization, implementation and management of UX documentation. Implementation of KPIs to monitor project success, NPS, Survey, OKRs (H.E.A.R.T. Method), collection of behavioral metrics (hotjar, Mixpanel), interviews, user testing, wireframes.

· Lead UX redesign of the lemwarm product (Warm up & Boost Deliverability) with the Design Sprint method to make it a standalone product. Improvements to navigation and information architecture. Creation of a user flow to onboard new users to lemwarm.

· Lead UX redesign of lemlist 3.0 to 4.0 focused on improving navigation, information hierarchy, and usability. The redesign involved expert analysis of 3.0, analysis and synthesis of existing documentation, competitive analysis, quantitative questionnaires, shadowing analysis (hotjar & interview), interviews, wireframes, and user testing, as well as UX writing. A key challenge was to simplify and speed up the campaign creation experience, which is critical to lemlist users. The redesign was highly successful and well-received by tens of thousands of users.

Lead UX Designer

lemlist

Cocolabs

Clients: EDF, Tide, Allianz France, Allianz Spain, Caisses des dépôts, Suez, GS1, Anact, Thales, WeSell,...

Cocolabs is a leader in digitizing services and has supported more than 150 companies in designing their service marketplace. A team of experts advises and guides clients in producing a custom marketplace that perfectly meets their clients' expectations and best practices in the market.

As an UX Designer, my role is to understand both user needs and business objectives to define a strategy for a given product. I do this by working closely with design as well as different stakeholders on the client side through co-design workshops.

The variety of services makes the work both stimulating and fascinating on a daily basis. Designing for the user while respecting the constraints of service design and business objectives provides a challenge for each project.

· Facilitation of workshops with various client-side stakeholders.
· UX audits of existing services and proposals for adjustments, accompanied by iterations and user testing.
· Advice and definition of a service project in launch via workshops, tools, etc.
· Discovery and framing of the subject, through interviews with users, field studies, documentation studies, and other research methods
Analysis of results and synthesis via personas, user journey, experience map, user stories
· Ideation through co-design workshops, functional benchmarks, card sorting, etc.
· Prototyping through wireframes, low-fidelity or high-fidelity prototypes, interactive prototypes, etc.
· Usability testing and reporting to validate/invalidate prototypes before development
· Quality control of developments to ensure UX and UI continuity

UX Designer

Agence JACK

· UX/UI Design
· UX Method: Interview | Workshop | User journey | Design sprints, Tools...
· Benchmark, Wireframing.
· UI Design: Interface design, prototyping...

I have worked on numerous digital projects, particularly on interface redesigns, user experience, etc. Additionally, I have also worked on non-digital projects in order to find usage solutions.

Product Designer

IONIS Education Group

Digital design for group schools, use of graphic charters, analysis of user journeys, advertising design (Google WebDesigner)...etc

Wunderman Thompson

Design of digital and print mockups for IKEA, landing page, user experience analysis, creation of experiences for IKEA: Participation in the design for the opening of IKEA in La Madeleine, etc.

Disneyland Paris

Attraction management and visitor reception in a permanent 16-hour CDI contract at Space Mountain, Star Tours, and Discoveryland Theater.

Opérateur Animateur Attraction

HINT Paris

Designing graphic charters for clients, providing support for the creation of a luxury leather brand with the former Artistic Director of Chevignon, and producing slides for the agency presentation, etc.

Assistant Directeur Artistique

UX Designer (Human lover❤️) @ lempire ARR - $10M

Actuellement en poste en tant que UX Designer chez lempire, je mets en place des expériences utilisateur innovantes sur les différents produits tel que lemlist et lemwarm. Avec plus de 3 ans d'expérience en tant qu'UX Designer, je suis passionné par la création de produits numériques qui améliorent la vie des utilisateurs.

Vous pouvez retrouver mes travaux sur mon portfolio en ligne : https://www.dylanleclerc.fr/ et me contacter sur LinkedIn pour discuter de vos projets. Vous pouvez également m'envoyer un e-mail à dylanleclercfr@gmail.com.

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