Dylan Redekop

The Growth In Reverse Podcast

Podcast Cohost & Content 

Growth Currency Media

Growth Currency Media creates & publishes content to support creative entrepreneurs grow, improve, and monetize their own newsletters.

Chief Creative Officer

SparkLoop

Newsletter Educator

Pathfinder Ventures Inc.

Marketing Director

Clearbridge Business Solutions

Clearly and effectively communicating to our customers all relevant information pertaining to their partnership with Clearbridge, with particular focus on how we are helping them—and can help them—do their best work, wherever they need to be doing it.

Communications Coordinator

Cedar Valley Woodworks

Cedar Valley Woodworks creates beautiful farmhouse-style furniture from locally sourced wood at a reasonable price. We are proud to partner with OneTreePlanted.org, where every product sold means another tree (or trees) will be planted in British Columbia and beyond. http://onetreeplanted.refr.cc/dylanr

As owner and sole/primary designer & builder, I have had to learn to take on many tasks and roles I would not have otherwise had the opportunity to learn. I have become comfortable using:
- Quickbooks for small business bookkeeping
- Sketchup for furniture design
- Etsy for Sellers
I have also been able to hone my sales skills and tracking leads while running the business using CRM. 

And most notably, I have been designing & building pieces from start to finish on budget.

Owner

Meridian Farm Market

Reporting directly to the CEO while managing a small team, we have been able to help the company grow in the expansion of a 7th location while seeing YOY sales & customer traffic increases steadily in my time at Meridian.

As Marketing Manager, my responsibilities include:
- Overseeing marketing strategy and campaign execution
- Working shoulder-to-shoulder with our graphic designer to create high quality, relevant & engaging visual assets, on brand and on budget
- Working closely with department specialists (purchasers) to promote products and giveaways
- Special event planning and organization
- Management & execution of all online, digital marketing campaigns
- Co-management of social media accounts & campaigns
- Content creation including blog posts, website content, giveaways, & social media content
- Ensuring all marketing assets created are on brand and of high impact
- Regular website maintenance & updates on the company's Wordpress site
- Creation and launch of seasonal promotional campaigns, brand awareness campaigns
- Project management for Meridian's e-commerce platform

Marketing Manager

CREW Marketing Partners

*Brand management*
Your brand is your company's identity. It is your people, your culture. It is your DNA. Your brand is the intangible feeling a customer has when interacting with you. Without a solid brand foundation, your marketing efforts will only take you so far (hint: not very far).

*Marketing strategy*
A million dollar idea without a solid strategy isn’t worth much more than a few pennies.
Or, even more simply put: "A goal without a plan is just a wish."

*Project management*
There is no successful campaign without a capable project manager. A project manager must know when to delegate, when to enable, when to leverage, and when to own it. 

*Digital marketing management*
SEO. PPC. SEM. CRM. CRO. CTR. CMS. FB. IG. These letters mean more today than they ever have before, yet they mean nothing if you don't have solid understanding of the pillars I've mentioned preceding them.

Marketing Coordinator

Ames Tile & Stone

Digital Marketing Coordinator

-Collaborating with sampling department and sales force for go-to-market strategies
-Design, creation and print setup for sample board and showroom labels and product sheets
-Managing Ames’ Instagram account
-Signing up customers for online purchasing accounts 
-Integrating online and offline advertising strategies
-Assisted with a complete website redesign and launch

Marketing Assistant

Dead Frog Brewery

-Social Media Management
-Graphic Design with Adobe Illustrator, Photoshop
-Marketing Strategy Plan Development
-Brand Management
-Brewery Tour Guide and Management
-Trade Show & Beer Festival Management
-Website Maintenance
-Product Photography

Marketing & Newsletters || SparkLoop || Growth Currency Media

Ex-car cleaner. 
Ex-floor salesman.
Ex-agency marketer.
Ex-beer delivery guy.
Ex-marketing coordinator.

Now?

I do newsletters. 
Newsletters for businesses.
Newsletters as businesses. 
I help newsletters operate, grow, and monetize. 

MY STRENGTHS INCLUDE, BUT ARE NOT LIMITED TO...
- Roasting your newsletter sign-up page
- Sending Loom videos as replies
- Figuring out why your newsletter isn't growing quickly
- Curating the best newsletter content so you don't have to (in my newsletter)

MY WEAKNESSES INCLUDE ARE LIMITED TO...
- Thriving with ambiguous direction
- Lack of deadlines
- Monotony
- Keeping Chrome to <5 open tabs
- Listing out legitimate weaknesses

SOME OF MY PERSONAL INTERESTS INCLUDE...
- triathloning (swiming, biking, running) all over the Fraser Valley countryside
- sabotaging furniture in my home so I have an excuse to build my own
- losing at Fantasy Football annually
- singing off-key while strumming my guitar
- supporting local farmers by purchasing way too much meat & produce

Nathan started a private newsletter.

11 months later he's doing $1M ARR with a ~1.5k subscribers.

And no, it's not with ads and it's not a paid newsletter.

Nathan runs The Feed Media -- a newsletter growth agency where he's helped some of the biggest newsletters in the world reach millions of people.

Instead of focusing on growth at all costs... Nathan worked backwards. 

He figures out exactly what newsletters he wants as clients. Then invites their founders and CMOs to join his private, invite-only newsletter. 

A cold call to pitch his growth agency services falls flat. 
But a quick DM or email invite to join a newsletter? 

That's low friction and low commitment 
("I'll add you, just send me your email address.")

Then Nathan sends his twice-monthly newsletter. 
It features high-quality deep dives + case studies he's written about newsletter growth. 

He's positioning himself as a newsletter growth expert to his ideal client without having to make one cold sales pitch. 

Brilliant.
 
To sum up the strategy, Nathan quotes Industry Dive's Sean Griffey when he thinks about his newsletter:

"It's not about how many are on your list, it's about who is on your list."

Chenell and I chat w/ Nathan and get into the details—along with a LOT more newsletter insights like...

→ What to look for when buying a newsletter
→ How Nathan went from $0 to $1M ARR in 11 months
→ How to make $10k/mo with a newsletter
→ The 4 types of people who succeed with newsletters
→ Examples of tiny, focused niches that make millions
→ The average length of time to 50k subscribers
→ The 1st question to ask when starting a newsletter
→ Who should not start a newsletter
→ The 4 "Paid Newsletter" Frameworks
→ Biggest niche opportunities for B2B newsletters

Check it out now wherever you listen to podcasts.
Watch it on YT: youtube(dot)com/@growthinreverse 

---------------------------------

👋 I’m Dylan
 🎙 Co-host of The Growth In Reverse Podcast
 📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters
 📬 Subscribe free: growthcurrency(dot)net

Newsletters & Community || Growth In Reverse || Growth Currency Media

I’m so pumped for this.
(Because tbh I neeeeed it 👇)
We’re running a NEW social growth challenge—for everyone to join!

Quick rewind:

We ran a 30-day LinkedIn Growth Challenge back in January. We had 30 GIR Pro participants who all grew their LinkedIn audiences. It was a helluva ride! 

But there were two glaring problems with that challenge:
	
PROBLEM #1: EXCLUSIVITY
Anyone could “participate” — but the leaderboard and rewards were only for the Growth In Reverse Pro community (meaning non-members had less incentive and inclusion)

PROBLEM #2: LINKEDIN-ONLY
It was a “LinkedIn” growth challenge. But not everyone uses LinkedIn or cares to grow an audience here. But they still wanna grow... ya know?

So we’re fixing those problems. Here's how 👇

With this NEW growth challenge starting September 1st…

#1: The challenge is open to the public! 
Those who pay a small fee to join will be on the leaderboard & entered to win prizes (🏆Most New Followers; 🏆Highest Growth Rate, etc)

#2: Growth counts on ANY writing-based platform
Like LinkedIn, Twitter, Substack, Threads, etc. This is a platform-agnostic challenge! 

#3: Bonus: we’re holding live sessions! 
Office Hours sessions, Roast My Post sessions, and coworking time for all paid entrants to participate in.

We even created a brand new space in our community for this Social Growth Challenge, where you can get a little taste of what GIR Pro has to offer. 

I’m really pumped for this and would love y’all to join us!

There is no “hack”.

What I’ve learned over the past year: 

→ when it comes to truly growing your audience, community, readership—anything of value—there is no hack. 

Are there ways to get more eyes on your content quickly? 
100%.

But these are cheap eyeballs. They’ll go as quickly as they came.

To build something special, enduring AND valuable—you need to do things that don’t scale.

You need to engage.
You need to help others.
You need to show interest.
You need to ask questions.
You need to listen to answers.
You need to share your experiences and lessons.

Of course there are exceptions to the rule. 

Experts in their fields grow followings quickly by providing tremendous value in the form of sharing their knowledge, insight and experience. 

(Chenell would call this "Insanely Valuable Content")

IV Content is why they “blow up”.

Well... I’m not an expert. 
I’m a layman. 

So I rely on my ability to build relationships to grow. It’s not the fastest way to build a house, but you know the foundation isn’t going to crack.

Take time this week to engage more (here or elsewhere).

Ask questions and reply to answers.

Stop looking for another get-rich-quick-scheme for growth.

Be you. Engage. Grow.

I love a good challenge (probly cuz I'm super competitive)
So I'm doing Chenell's 30-day Social Growth Challenge in September 💪
(the kickoff call is in 2 freakin' days!)

But to be honest...
My ultimate goal is to grow my newsletter. 

And since growing a social audience is a proven way to grow a newsletter -- this challenge is perfect timing. 

I participated in a Growth In Reverse Community challenge in January and I managed to grow by ~200 LinkedIn followers in 30 days.  

Thos results were the 2nd biggest growth rate which earned me 2nd place 🥈! 

And now I'm putting out the challenge to YOU, my LinkedIn friend:

 👉 I challenge you to try and outgrow me here on LinkedIn in September!

Who's joining us?? 

We have ~70 competitors signed up so far— but it would be so much more fun with you all. 

Just head to → growthinreverse(dot)com/socail

*** *** ***

PS -- we've made some huge improvements to this challenge compared to the one we ran in January. Here's how 👇
​
​#1: The challenge is open to the public! ​
You don't have to be a paying member of GIR Pro to join! Instead, those who pay a much smaller fee to join will be on the leaderboard & entered to win prizes (🏆Most New Followers; 🏆Highest Growth Rate, etc)
​
​#2: Growth counts on ANY writing-based platform​
Like LinkedIn, Twitter, Substack, Threads, etc. This is a platform-agnostic challenge! (I'll be focused on LI & Substack)
​
​#3: Bonus: we’re holding live sessions! ​
Office Hours sessions, Roast My Post sessions, and weekly coworking hours for all paid entrants to participate in.

*** *** ***

Pics:
 
1 - Don't miss the Kickoff Call on Thursday (2 days!) ⌛
2 - Proof I'm competitive, from last year's Cultus Triathlon 😂
3 - Proof I got 2nd place in the January challenge leaderboard 💪

Talks about #twitter, #writing, #marketing, #newsletters, and #contentstrategy

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