Daisy Yuhas

Head of Video Games Marketing

Legalpeople

Director of Marketing

Reveal

·       Leads global growth marketing strategy for all digital channels (social, website, paid media, SEO/SEM, email) for the company
·       Collaborates with other executives to make high-level decisions regarding the budget and the direction of the marketing department
·       Organizes and executes all planning of in-person and virtual events/conventions, speaking engagements, sponsorships for brand awareness 
·       Analyzes sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns are most effective
·        Researches competitors to stay current with similar products or services on the market
·        Works with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
·        Develops marketing strategies for brand and new product to maintain a successful brand image
·        Leads content strategy and thought leadership for all marketing channels 
·        Manages and maintains vendor relationships for creative, sponsorships, web development

Director of Marketing (Global)

Redbox Automated Retail, LLC

·       Led the marketing strategy and execution for the Video Games business towards revenue goal of $75-100MM 
·       Led multiple co-marketing promotional efforts with a variety of partners (Retailers, Publishers, Studios, CPGs) 
·       Built and fostered relationships with game publishers (and movie studios) in order to negotiate marketing funds 
·       Established Key Performance Indicators and targets for marketing growth for games and movies lines of business
·       Maintained Annual Operating Process budget ($100MM) 
and promotional spend ($300MM) for Games LoB
·       Built team to help support execution of multiple promotions

·       Supported marketing launch of Ad supported Video On Demand service
·       Built and executed On Demand (VOD and EST) monthly marketing promotions 
·       Built and managed productivity of multiple marketing promotions with retail partners (Walmart, Walgreens, McDonald’s, 7-Eleven)  
·       Led ideation and development of national marketing themes and promotions across key retailers
·       Built marketing and merchandising plan for physical sales business to hit revenue goals

Snr Marketing Manager - Movies, Games, Retail

·      Developed Video Games marketing strategies for games line of business
·      Managed games title marketing master calendar and title placement
for all channels (Email, Web, Kiosk, Social)
·      Managed project execution for games promotions with Digital
channels and CRM
·      Led games in all marketing discussions with publishers and media partners
to build opportunities (Pandora, Print)
·       Worked with the merchants and publishers to secure MDF (1MM+) to self-fund all marketing and managed plans accordingly

Marketing Manager - Video Games

·      Supported project execution for games promotions
·      Supported Games Marketing Manager in discussions with publishers
and media partners to gain cross promotional opportunities 
·      Supported strategy and creative development for all outside media
opportunities 
·      Managed approval and review process of assets between the Creative
Team and other departments 
·      Supported Print Production in monthly printing process for kiosks 
·      Developed process and managed budget for contractor’s intake and workload
of Creative Services

Marketing Coordinator - Senior Marketing Associate 

Aspen Marketing

•	Assisted in execution of national and regional direct mail campaigns for Chevrolet brand. 
•	Managed creative and production processes for multiple versions, high volume campaigns.
•	Assisted in creating programs, budgets, sales tools and sales strategies in conjunction with sales management. 
•	Contributed to creation and implement a coordinated strategy for outbound marketing, effectively using mail, email and telephone efforts.
•	Negotiated and bid out best possible pricing with vendors of all types; off-set print, digital print, specialty print, personalization, letter shop.

Account Executive

Skilled in building strategy and executional plans for marketing to grow and maximize revenue. A flexible thought leader able to digest and analyze multiple statistical results and adapt strategy in a fast-paced environment. Experienced at leading go to market strategies as well overseeing coordination and execution of these plans. Accomplished at creating comprehensive marketing plans involving multichannel support.



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