Alteryx

Alteryx powers actionable insights with the AI Platform for Enterprise Analytics. With Alteryx, organizations can drive smarter, faster decisions with a secure platform deployable in on-prem, hybrid, and cloud environments. 

Key Responsibilities:

Program Execution:
- Collaborate with Global Campaigns and Digital Teams to execute global marketing programs in the EMEA and APJ regions.
- Develop and implement region-specific digital marketing strategies that align with global objectives.

Digital Channel Management:
- Create and manage a comprehensive digital marketing plan, incorporating content syndication,  LinkedIn, Google, Twitter, and online advertising.
- Optimize digital campaigns for maximum reach and engagement, ensuring alignment with Alteryx’s brand messaging.

SEO and SEM Strategy:
- Utilize expertise in SEO and SEM to enhance the visibility and performance of Alteryx.com in international markets.
- Conduct keyword research, competitor analysis, and ongoing optimization to improve search engine rankings and drive traffic to localized sites.

Collaboration with Campaigns Team:
- Work closely with the Campaigns Team to execute global webinars and marketing campaigns tailored for international audiences.
- Develop and manage email marketing and nurture programs to engage leads and drive conversions.

Performance Analysis:
- Monitor, analyze, and report on the effectiveness of digital marketing initiatives, utilizing data-driven insights to inform future strategies.
- Continuously assess and refine digital tactics based on performance metrics and industry trends.

Stakeholder Management:
- Serve as the primary point of contact for international marketing initiatives, ensuring alignment and communication with global teams.
- Gather and incorporate regional insights and feedback to enhance program effectiveness.

International Marketing Manager for Digital & Online Programs

Exponential-e

Exponential-e provides Cloud, SD-WAN networks, Unified Communications services, and Cybersecurity prevention and remediation services delivered over our own high capacity, secure, super-fast business-only network. 

For more than 22 years, Exponential-e has invested heavily in expanding its network reach whilst seamlessly integrating our resilient Cloud and Voice infrastructure. Our capabilities extend to world-class professional and managed IT Services. 

I oversee many aspects of digital marketing, including driving website traffic through comprehensive SEO and SEM strategies, optimising content and user experience for enhanced engagement, managing paid advertising campaigns for optimal ROI, and fostering seamless collaboration with the marketing team to ensure consistent and effective brand messaging across all digital channels.

Some of my responsibilities are:

- Developing and executing comprehensive digital marketing strategies aligned with organizational goals.
- Leading SEO and SEM efforts to increase organic search visibility and paid advertising ROI.
- Managing and optimising our website for user experience and conversion.
- Implementing engaging social media campaigns across a variety of platforms.
- Analysing web traffic and campaign data to generate insightful reports and inform strategic decisions.
- Developing and managing our Employee Advocacy program to leverage the power of our workforce.
- Collaborating effectively with the marketing team, sales team, and other departments to ensure seamless brand messaging and communication.
- Staying ahead of industry trends and implement innovative digital marketing solutions.

Digital Marketing Manager

esynergy

esynergy is a technology consultancy that accelerates business value for its clients. Working with enterprises and scale-ups in highly regulated industries, we build scalable platforms, products, and services.

I lead marketing campaigns targeting C-suite professionals in finance and insurance, managed paid channels, enhanced our social media presence, and created thought leadership materials. I transitioned our web hosting to WP Engine with SEO upgrades, boosting website performance. I guided website development, devised a cross-channel digital strategy, and collaborated with leadership on video and brand projects, liaising with external agencies and producing client case studies.

Responsibilities:

- Conducting research on financial services and insurance industry topics, and generating thought leadership content including blogs, whitepapers, and podcasts
- Creating, curating, and delivering effective campaigns to segmented audiences, with end-to-end management of outreach and nurturing strategies
- Setting up, managing, and successfully growing social media and paid channels, resulting in increased followers, brand presence, website traffic, and leads
- Supporting sales teams in building personal brands on LinkedIn and driving account-specific marketing initiatives for key accounts like FIS, PPro, and Billie, leading to heightened engagement and new sales opportunities
- Evaluating the performance of the website and leading the migration of hosting platforms to ensure 100% uptime, improve the speed of the website and the overall user experience
- Managing website development and maintenance
- Leading video strategy
- Working closely with our leadership, sales, and delivery teams on various projects, including strategy documents and presentations 
- Procurement and management of third-party agencies and freelancers including SEO, design, developers, video, copywriters, and publishers
- Liaising with clients to produce various case studies

Axora

Axora is the new B2B digital solutions marketplace for industrial innovators. Axora is a marketplace for innovative digital technology, focused on Energy and Metals & Mining, built by Boston Consulting Group’s Digital Venture. 

I directed digital ad initiatives across various platforms and integrated tracking mechanisms like Zapier and Salesforce with campaigns. I coordinated online event promotions with engaging landing pages. Further, I established a coherent social media blueprint and utilised Pardot for targeted email outreach to nurture the existing database. Employing data insights, I enhanced marketing approaches and formulated dynamic SEO techniques to boost organic visibility with a monthly average web traffic increase of 16%. My role also involved curating visuals via After Effects and polishing audio content through Audition, all while ensuring timely digital insights using native platforms and Google Analytics.

Responsibilities:

- Creating and executing ad campaigns across LinkedIn, Google, Twitter, and other relevant third-party publishers
- Setting up campaign tracking using tools such as Zapier, UTM Builder, and Salesforce across paid channels
- Analysing marketing campaigns and website usage with Pardot and Google Analytics to maximise  marketing effectiveness
- On-Page and Off-Page SEO planning, strategy, and plan execution
- Technical SEO, schema mark-ups, and sitemaps to drive organic traffic
- Coordinating, promoting and supporting online events/webinars – build engaging landing pages and ads to drive registrants
- Social media audit, strategy and planning
- Building segmentation lists, automation programs, and email campaigns using Pardot 
- Supporting Salesforce CRM 
- Video strategy and production using After Effects and Premiere Pro
- Audio/podcast editing using Audition
- Supporting daily, weekly, and monthly internal/external reporting for all digital channels using the native ad platforms and Google Analytics.

Demand Generation Executive 

Sticky Click

- Planning, setting up and reporting on paid media campaigns across Social Media, PPC and Display
- Creating monthly posting plans, suggesting content themes, and writing copy for social posts
- Liaising with the design team to create the artwork required for social posts
- Project manage performance campaigns, liaising with the client and keeping campaigns on track
- Daily monitoring of performance across all key channels – Google Ads, Facebook, Twitter, Instagram, and LinkedIn
- Joining and leading client calls in various regions including UK, US, DACH, and APAC for new projects, or to plan out campaigns in the coming months
- Management of Monday.com, project timelines and delivery schedules
- Compiling performance reports for clients

Digital Marketing Executive

DuBerg Management Consulting

DuBerg is a ‘Boutique’ Management Consulting firm that has grown from a team of highly skilled professionals, with a strong commitment to working closely with customers to shape strategic visions and deliver tailored business solutions across a wide range of industry sectors.

Here's an outline of some of my responsibilities:
- Copywriting, creation and management of the marketing materials including emails, posters, videos, etc.
- Campaign planning.
- Managing marketing campaigns on different platforms i.e. Google Ads and Facebook. ( SEO, PPC, CTR)
- Email marketing.
- Responsible for identifying, collaborating and delivering commercial opportunities and solutions.
- Managing and updating the website.
- Market and competitor research.
- Marketing and Event planning.
- Working with Software developers, supporting the development of an online platform and frontend testing, and UX.
- Recruitment.
- Responding to incoming email and phone enquiries.
- Maintaining the database on a regular basis, such as recording data within the CRM and gathering market and customer information.
- Attending team meetings and sharing best practice with colleagues.

Business Development and Marketing Manager

ASSA ABLOY Global Solutions

- Actively monitor and develop relationships with the various interested parties involved within the new construction sector using the ABI website and software.
- Completing internal reports and other analysis.
- Liaising with the Global Marketing Manager to execute digital marketing campaigns specific to the UK market. 
- Creating and monitoring Digital Marketing campaigns including LinkedIn Ads and Google Ads.
- Email marketing.
- Google Analytics tracking.
- Updating and monitoring CRM System.
- Utilising NPS to strengthen the customer relations. 
- Quotations and invoicing.
- Promoting the company and product brands through the website, trade advertisements, exhibitions, and promotional gifts.
- Maintain the availability of product literature and samples.
- Provide a resource for telesales and direct mail marketing campaigns.
- Provide support for external sales staff.

Internal Sales and Marketing Assistant

Profuse Marketing Ltd

- Marketing and promoting the brand and provide valuable information about products and services to consumers.
- Sales
- Customer Service
- Recruiting people both through phone calls and interviews. 
- Training new people and provide them with all the support and education required.

Sales and Promotion

With a solid track record in digital marketing spanning several renowned organisations, I have driven strategic growth through expert campaign planning, innovative content strategies, and robust digital executions across platforms like Google Ads, Meta, and LinkedIn. My expertise extends from pioneering thought leadership materials, spearheading platform migrations, liaising with multiple stakeholders to managing paid channels, ensuring optimal frontend user experiences, and crafting cohesive brand strategies.

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