DocPlanner

Managing 3 FTEs (content, operations, paid) to deliver on DocPlanner's growth goals in Germany.
In 2024 the team outperformed Q1 goals by 105% , Q2 goals by 110% and Q3 goals by 112%.

Teamlead Demand Generation

Strategic ownership of the most important demand generation channels in the DACH market (email & website) increasing monthly MQLs by 85% within the first 6 months.
- Behavioral data driven email marketing to a database of over 400k
- A/B testing conversion banners on website & marketplace
- Funnel alignment with the inbound sales team

Senior Demand Generation Manager

Speichenshop24

Building an e-commerce business from the ground up in a niche market scaling it to 6-figures annual revenue.

- Shipping orders worldwide to over 30 countries e.g. Philippines, Tahiti & Argentina
- Combining various tools via API for process optimization to increase efficiency by 500%
- Organic ranking positions 1-3 in over 120 of the most relevant keywords on Google
- Launching and managing cross-channel performance marketing campaigns
- Maintaining 100% customer satisfaction
- Profitable from day one

Founder

TradeLink

TradeLink is a SaaS platform focusing on making logistics frictionless and proactive. We have recently raised our $12m Series A with Insight Partners, Point Nine & Fly Ventures.

- Scaling Marketing form seed-stage to series A as first Marketing employee directly reporting to the CEO
- Hiring a team of great experts and being responsible for goal setting and achievement of the Marketing department
- Taking on leadership responsibility for Marketing and Growth in the company's steering circle
- Running growth experiments at scale determining the best channels to reach our ICP
- Increasing number of monthly inbound leads by 500%
- Being responsible for lead generation for TradeLink's high performing sales team
- Leading a project of re-structuring & -designing the TradeLink website + funnel

Growth Marketing Lead

Senior Growth Marketing Manager

Growth Marketing Manager

Getsafe

As the organic Marketing Manager at Getsafe I report directly to the VP Marketing & Acquisition owning the development and execution of Getsafe's cross media marketing strategy.

- Developing and implementing Getsafe’s cross media marketing strategy
- Responsible for data driven spending of mid 7 figure budget to drive Getsafe's brand awareness
- Achieving 20% growth per quarter in aided brand awareness for Getsafe
- KPI-based identification & building a team of brand ambassadors for Getsafe at scale
- Developing scalable processes with key internal and external stakeholders
- Thinking out of the box to position Getsafe ahead of competitors

Marketing Manager

- Positioning Getsafe as an expert for bike insurance in the market
- Multichannel lead generation driven through cross channel marketing automation
- Developing and executing new e-commerce growth strategies with key partners to increase revenue by 500%
- Co-Developing and managing Getsafe’s first e-commerce integration for a 150% increase in critical KPIs
- Leveraging e-commerce knowledge to improve integrations and customer journeys

B2B2C Growth Hacker

FLEET-LINK GmbH

- Developing Fleet-Link's scalable digital B2B marketing strategy
- Prioritizing existing organic and paid marketing channels via data driven analysis 
- Helping coordinate external marketing service providers

Digital Marketing Consultant

Professional Football Freestyler

- Self-taught professional artist performing in over 20 countries worldwide
- Clients include: Lufthansa, Adidas, MAN, BEKO etc.
- Scaling an instagram account @freestyler.max to over 50.000 followers in 1 year
- Starring in commercials on various online and TV channels

www.freestyler-max.com

Daimler AG

- Research on optimizing the global supply chain of Daimler Trucks
- Identifying and quantifying potential in key areas
- Developing clear recommended actions for management to increase efficiency by 300% along global supply chain

Bachelor Thesis about International Supply Chain Management

Internship in Supply Chain Management

I am a growth marketing leader with an entrepreneurial mindset and a proven track
record of scaling businesses and inbound as well as outbound marketing channels from the ground up. 

Most recently at TradeLink I built the marketing engine together with the CEO, helping the company raise an outstanding Series A investment led by Insight Partners.

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