Easwar Kumar's Linkedin Analytics

Experienced product marketing professional with a demonstrated history of working across B2B and B2C industries. I hold an MBA degree in Marketing from IFMR Graduate School of Business - Krea University. I am currently working as an Assistant Manager at HCLTech in a Product and Solutions Marketing profile , where my scope of work includes: • Handling end-to-end growth marketing initiatives for the Digital Engineering Charter at HCL •Planning and implementation of advertising and promotional campaigns across HCL’s digital and social media channels. •Driving pro-active propositions and collaterals towards building a qualified-pipelines for HCL's Digital Engineering Products and Solutions. •Working closely with the creative agencies, content team, graphics team and media team for producing creative product/brand assets. Prior to joining my current role, I was working as a Business analyst at HCLTech, where I was responsible for various Product Management and Business Development activities for the Telecom & 5G Solutions vertical. I am a Product Marketing enthusiast skilled in Growth & Performance Marketing, GTM planning and Implementation, Product positioning, Social Media Marketing, SEO, PPC, and Analytics tools like Advanced Excel, Tableau, SQL etc. During my summer internship I was associated with Intellect Design Arena Ltd as a Digital Marketing Intern, where I worked on: • Execution of Digital Campaigns for C-suite products • Account Based Marketing strategy. • Creating buyer personas and mapping buyer journeys of Intellect’s top prospects. • Competitor benchmarking and Content Research. I am proficient in Product Marketing, Product Management, Digital Marketing, Brand Management, Category management, Marketing communication, Customer Acquisition, Business Development, Key Account Management, Retail Sales and Stakeholder Management.