Zhenya Zerkalenkov

ASI Reisen

• Managing and maintaining content plan
• Planning and creating content for partners
• Creating posts for Facebook and Pushpanda
• Monitoring article performance and optimizing them
• Planning, creating, and sending newsletters to all stakeholders
• Conducting search volume analyses and planning future content
• Writing SEO-optimized articles and content for landing pages for ASI Reisen
• Working closely with product management team and other stakeholders from CSR & marketing

ASI Reisen develops sustainable experiences for travellers and local communities.

Senior Content Marketing Manager

WeDesignTrips

• Managing and maintaining content plan
• Planning and creating content for partners
• Monitoring article performance and optimizing them
• Planning, creating, and sending newsletters to all stakeholders
• Conducting search volume analyses and planning future content
• Writing SEO-optimized articles and content for landing pages for WeDesignTrips.com
• Working closely with product management team and other stakeholders from CSR & marketing

WeDesignTrips develops tailor-made trips with local experts.

Travel Content Creators

• Generated over 1M+ blog impressions and 7,000 monthly clicks in 6 months for my cultural travel blog
• Reached 1m 39s average article engagement time, 48% engagement rate, and 52% bounce rate
• Generated 20M+ content impressions on Pinterest for travel topic (without Ads)
• Developed affiliate strategy and generated initial income in the first month
• Achieved an 81% email open rate for my weekly newsletter
• Solely built and developed the brand from the ground up
• Created and managed a daily digital editorial calendar
• Ideated, wrote, edited, and built all content

Founder & Head of Content

Teacup of Dao

The Teacup of Dao is a reservoir of timeless wisdom. Serving you a sip of ancient wisdom, yet leaving a profound aftertaste that lingers on. 

This isn't just a newsletter. It's a journey to understand the essence of life and our place in it. 

Each issue is crafted to offer insightful 5-minute reads with wisdom that lasts a lifetime. 

Subscribing to the Teacup of Dao means inviting a moment of reflection and peace into your daily routine.

Writer & Digital Editor

Medium

• Regularly published by the best Medium publications (altogether 1M+ followers)

Medium is an online publishing platform. It's one of the most notable internet platforms developed by Evan Williams, the co-founder of several technology companies like Twitter and Blogger.

As a writer on Medium, my articles get featured by multiple top publications with up to 388,000 readers and have a read ratio of up to 78%. 

My profile: https://medium.com/@ze_zhenya

Contributing Writer

Semrush

• Wrote and edited high-quality content marketing-related articles for Semrush (1M+ monthly readers)

Here's the blog: semrush.com/blog/

Semrush is a leading online visibility management SaaS platform. 

It enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. And get measurable results from online marketing.

They've been developing their product for 14 years. And have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush. And over 1,000 people around the world are working on its development.

Freelance Senior Content Writer

Indeed

• Wrote and edited SEO-optimized articles for Indeed's German career guide (3,5M monthly readers)

Freelance Content Writer

Growth Partners Group

• Accompanied rebranding for 2 brands
• Fully overhauled digital marketing strategy
• Searched and coordinated SEA agencies and freelancers
• Created and expanded a digital marketing knowledge base
• Executed multiple company-wide content marketing workshops
• Developed and launched several LinkedIn content and ad campaigns
• Created and maintained a daily digital editorial calendar for 5 companies
• Built all landing pages (opt-in pages + 5 websites), incl. structures, concepts, and texts
• Helped generate 266,984 impressions and 45,594 clicks on LinkedIn in 1 year (with only 1 weekly post)
• Developed and led digital marketing strategy for 5 individual brands under a single holding simultaneously
• Coordinated, supervised, and supported 5 brands in content planning and creation (incl. proofreading & editing)
• Led and trained 6 consultants in content writing, boosting LinkedIn content click-through rate from 4% to 126.29%
• Managed, analyzed, and optimized all online marketing accounts (LinkedIn, Google Analytics, Ubersuggest, Google Ads)
• Cut LinkedIn marketing costs by €120,000 p.a. while increasing organic impressions by 600%, clicks by 34x, and engagement rate by 49%
• Created company-specific content marketing concepts and implemented them on different online marketing channels (LinkedIn, company blog, etc.)

Digital Marketing Manager

Thrive Global

As a Contributing Writer, my articles were featured on Thrive Global.

Thrive Global provides behavior change technology and media to support individuals struggling with stress and burnout. It was named one of The Top 10 NYC Startups to watch in 2017 by Inc. and was named in 2018 in LinkedIn's list of "The 50 most sought-after startups in the US."

Thrive Global was founded by Arianna Huffington, the co-founder of The Huffington Post.

My profile: https://community.thriveglobal.com/author/zhenya-zerkalenkov/

JETSTREAM Marketing GmbH

Exploring the way to an effortless and balanced life. Posts & articles about the process.

With 6 years as a digital writer and content strategist, I've had the chance to write for brands like Semrush and Indeed.

My proficiency lies in digital writing, digital editing, content strategy, analytics, and SEO optimization.

And my accomplishments include:

• Achieving an 81% email open rate for my weekly newsletter
• Generating 20M+ content impressions on Pinterest for travel topic
• Being regularly published by the best Medium publications (altogether 1,135,000 followers)
• Helping generate 266,984 impressions and 45,594 clicks on LinkedIn in 1 year with only 1 weekly post
• Generating over 1M+ blog impressions and 7,000 monthly clicks in 6 months for my cultural travel blog

Want to talk? Feel free to drop me a DM.

Founder & Content Writer

We teach travel brands how to create content that will make your readers book a trip.

Feel free to check out our website: https://travelcontentcreators.com

Taplio

Zhenya Zerkalenkov's Linkedin Analytics