ALD Automotive

Manager Retail

CarNext.com

CarNext erbjuder ett brett sortiment av särskilt utvalda begagnade tjänstebilar. I juli slår vi upp dörrarna till vår första butik i Stockholm! Som Retail Manager ansvarar jag för B2C försäljningen och butikerna! Välkomna in att köpa bil!!

Retail Manager

LightAir

LightAir is a world leading Swedish brand within air purification management. LifeAir develops top of the line stylish air purifiers that cleans the air from the smallest and most harmful particles in homes and workplaces. 

Achievements:
•	Development, implementation, and monitoring of digital marketing plan, which resulted in substantial increase in online sales. This included working with social media, influencers, brand ambassadors, SEO, product reviews, affiliate marketing, email remarketing, Google Ad-words, Google shop, Google display, Facebook ad manager. As well as creating websites, landing pages and partnership to optimize communication with target customer and increase conversion rate.
•	Project management of developing a new consumer product family from concept to ready-to-sell including among many things design, construction, packaging, manuals, certifications, and adapted market launch strategy.
•	Developed a completely new business and marketing plan that focused more on online sales, which increased the margin and lowered the marketing cost per sold unit.

Learnings:
•	Brand creation.
•	In depth digital marketing strategy and hands-on implementation.
•	Worked on daily basis together with my team on the following marketing/sales tools: Google ad words, Google display, Google shop, Google Analytics, Google Datastudio, Wordpress, Mailchimp, Surveymonkey, LiveChat, Woocommerce, Facebook, Instagram and Youtube.

Marketing Director

Achievements:
•	Developing go-to-market online and social media business plans together with local distributors around the world to secure distribution and marketing of products in target segments.
•	Creation of country adapted marketing material, mainly for digital channels to increase visibility and sales.
•	Maintaining brand reputation through a product crisis by excellent customer support management and crisis marketing. 
•	Cooperation with scientist at Karolinska Institute, KTH and Lindköping in several research projects. One of the projects was a 7 years long scientific study that resulted in a publishing of a very important product proof in the magazine Nature, the world’s foremost medical journal.
•	Planned and executed at least 20 trade shows, exhibitions and press events in USA and Europe. 
•	Building followers on Facebook from 0 to 30.000.

Learnings:
•	Making long and short term strategies and budgets, analyze results, follow-up and set targets.
•	Digital and social media marketing
•	Developing business plans.
•	Project management.
•	Leading my team to productivity.
•	Content planning and creation to strengthen product identity.
•	Creation of marketing material including websites, webshops, POS, brochures, white papers, advertising, trade show material, social media platforms, pressreleses.
•	Public relation management.

Director of Business Development

Achievements:
•	Back office support for sales oriented CEO and sales staff.
•	Responsible for sales in the US market. Set up of distribution of top retail channels such as Wallmart, Cotsco, Sharper image, Bed, bath and Beyond, Hammacher Schlemmer.
•	Customer support for both B2B and B2C customers.
•	Insight in budgeting and accounting.
•	Handling global import and export of consumer products in large scale.

Learnings:
•	Handling orders, invoicing, salary, payments,
•	Optimizing, handling and planning logistics from doc in China to end-consumer around the world.

Regional sales for USA and Corporate admin assistant

Lyx Furniture & Light

Lyx Furniture & Light design and market luxury handmade furniture manufactured in limited editions for customers that are special in both taste and in their willingness to spend money on a unique interior design object.	
		
Achievements:
•	Part of team that accomplished successful PR for the products in lifestyle magazines all over the world.
•	Preparation and working on exhibitions and trade shows.
•	Working with retail channels for order, support and marketing activities.

Learnings:
•	Cooperate with pr, media agencies and journalists.
•	Product photo
•	Planning and executing trade shows.

Marketing & Sales assistant

GME2 SA

GME2 sells innovative and environmentally friendly equipment to clean and maintain ventilation/duct systems in Europe and North America. 

Achievements:
•	Sales and customer support.
•	Sales and marketing material.

Learnings:
•	Supporting customers is to create relationships and find solutions
•	Working in French and English.

Sales and Marketing Assistant

International Foundation of the Sporting Goods Industry

WFSGI is the world authoritative body for the sports in detail industry officially recognized by the International Olympic Committee. The WFSGI support sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations and all sporting goods industry related businesses.

Achievements:
•	Preparation and execution of the First World Sports Forum in St Moritz, Switzerland. A five star three days event with speakers and activities for executives such as UN Secretary General Kofi Annan, FiFA President Joao Hevalange, Prince Albert of Monaco and more.

Learnings:
•	Organising and prioritizing
•	To never give up!
•	That a successful event is all in the details.

Project assistant

•	20 years’ experience in global retail sales and marketing of consumer goods online and in store.
•	Great holistic business sense and analytical mind for business development and customer experience.
•	Strong in identifying problems and finding solutions in order to streamline and optimize the business.
•	Strong and coaching leader who truly believe in positive energy, motivation, responsibility, and trust.
•	True visionary and entrepreneurial mind-set.

Married, 3 children (9, 12, 14), positive, love food, travels and experiencing different cultures, creative, outgoing, detail-oriented, structured, problem solver, doer, full of ideas, open minded, responsible, straightforward, trustworthy, emphatic, tolerant, sporty

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