Finbogo

Finbogo is a UK-based B2B SaaS platform offering practice management solution for healthcare and wellness providers.

- Managed £50k/month in paid search and social campaigns across Google, Facebook, and Instagram, generating ~400 B2B healthcare leads per month at a CPL below £40.

- Built and implemented a HubSpot structure to automate MQL routing to sales, maintaining a 60% open rate on email outreach and post-sales communication.

- Sourced, verified, and managed 118k healthcare and wellness practitioner contacts from 60 UK-based healthcare directories, mapping total addressable market (TAM) and securing a 9-month lead pipeline.

- Delivered monthly performance reports to investors, board members, and senior management, alongside weekly media and budget plans.

- Deployed GTM, Meta Pixel, Hotjar, Google Search Console, and HubSpot tracking to support analytics, web traffic analysis, and remarketing segmentation.

PPC Manager

LearnWorlds

LearnWorlds is a leading B2B eLearning SaaS platform that enables creators, businesses, and educators to build and sell online courses through fully customisable white-label learning platforms.

- Managed global paid media campaigns across Google and Microsoft Ads in 25 markets, with a monthly budget of £175k across Search, Display, YouTube, pMax, and Audience targeting.

- Restructured our brand and competitor search campaigns, achieving a 13% quarterly uplift in direct customer sign-ups and maintaining 90% brand share of voice (SOV) and ~45% for direct competitors across key markets.

- Drove a 21% increase in marketing-qualified leads and 2.7% incremental monthly recurring revenue (MRR), with brand and competitor campaigns generating 67% of total paid-media-driven MRR.

- Produced ad-hoc media and budget plans for campaign expansion, lead magnet launches, and new verticals, including keyword research, ad copy, and landing page recommendations in collaboration with marketing, sales, and BI teams.

- Mentored a junior PPC associate weekly on campaign strategy, keyword selection, and bidding techniques.

- Delivered company-wide training sessions on Responsive Search Ads (RSAs) and campaign structuring for the SEO, content, and creative teams.

Performance Marketing Specialist

Memory

Memory.AI is a B2B SaaS company behind Timely, an AI-powered time tracking tool designed to help teams and individuals improve productivity and work transparency.

- Led global paid campaigns across Google and LinkedIn in 35 markets with a monthly budget of £60k, focusing on user acquisition and brand growth.

- Redesigned and expanded search campaigns by refining keyword targeting, bid strategies, and audience segmentation—resulting in a 300% increase in monthly inbound leads (up to ~1,200) and a CPA reduction from £65 to £35.

- Improved brand share of voice (SOV) from 35% to 45% through strategic campaign structure and budget allocation.

- Collaborated with the BI team to develop audience segmentation strategies for remarketing display campaigns and future channel expansion (Reddit, Taboola, Outbrain).

Performance Marketing Lead

SANDHURST ASSOCIATES LIMITED

Sandhurst Associates is a UK-based FCA-regulated credit broker specialising in car, motorbike, van, and caravan finance for consumers nationwide.

- Managed multi-account paid search and display campaigns across Google and Microsoft Ads with an annual budget of £600k.

- Increased qualified daily leads by 175% (from 400 to 1,100) and reduced CPL from ~£16 to ~£10 through strategic account restructuring and A/B testing of creative, banners, and landing pages using GA4.

- Maintained an average conversion-to-lead rate of 27%, with ~70% of PPC leads converting to successful sales.

- Improved brand share of voice on key terms from 45% to 60% by refining bid strategies and expanding keyword coverage, enhancing auction competitiveness against direct rivals.

- Used Google Analytics and internal data tools to optimise lead generation across multiple product segments, including cars, motorbikes, vans, and caravans.

PPC Manager (Search & Display)

BNE Advertising

Running my own SEM/PPC consulting agency, collaborating with clients from the finance, retail, and software sectors.

PPC Agency Owner

Google

- Execute and optimize online marketing strategies for paid search and content campaigns. 
- Manage budgets, analyze keyword costs, and processes for maximizing ROI. 
- Test and optimize keyword/placement bids and ad creatives
- Manage tracking, reporting, and analysis of PPC advertising campaigns. 
- Keep track on industry trends and best practices. 
- Monitor market price changes, market trends, research online and offline advertising channels.

SEM/PPC Campaign Manager (AdWords)

As Lead Generation Specialist:
- Prospecting and generating leads of online properties for possible partnership with Google through AdSense, covering 25 markets.
- Mapping AdSense EMEA’s current online and direct partnership inventory, across different verticals, identifying gaps and areas of growth in terms of online/direct partnerships.
- Devising a “wish-list” for AdWords advertisers of online properties they would like to advertise on.

As Media Planner
- Working as media planner for AdWords advertisers from the Israeli and South-African markets.
- Provide customised solutions and optimization services for AdWords advertisers on their content campaigns. 
- Provide scalable training (webinars & written training materials) for advertisers on how to make the most from their content advertising with AdWords.

Media Planner (AdWords) & Lead Generation Specialist (AdSense)

Adsense Associate

E4X Inc, Tel-Aviv, Israel

- Liaising with eCommerce merchant accounts and handling their daily operation.
- Responsible for the distribution of funds to/from eCommerce merchant accounts via E4X systems.
- Provision of customer support and training for new and existing clients on E4X product range.

Operation & Customer Support

Hever Technical Writing & Training Ltd

- Project manager of technical writing and training products (user guides, troubleshooting guides, maintenance guides, technical indexes and engineering data sheets) 
- Supervising and coordinating the work of technical writers, technical editors, computer draftsmen, indexers, desktop publishers and QA personnel. 
- Responsible for the recruitment and mobilization of technical writing personnel. 
Responsible for the marketing and promotion of Hever’s technical writing products and services with potential clients.

Project Manager

Ehrlich Group 

Office Manager

LLoyds TSB Bank

- Signed-off credit loan applications. 
- Performed credit checks on credit applications for fraud prevention purposes. 
- Provided telephone customer services.

New Business Advisor

Performance Marketing Manager | Ex-Googler | SEM/PPC Search & Display Advertising Specialist

A data-driven performance marketing manager with 18 years of experience in digital marketing, specialising in paid search and multi-channel customer acquisition strategies. 

Proven success in managing multi-channel campaigns, optimising lead funnels, and driving significant revenue growth.

I managed annual spending of up to $4 million for clients in SaaS, education, finance, travel, retail, and consumer electronics industries.

Adept at collaborating with cross-functional teams. 

Passionate about continuous learning and thriving in fast-paced, innovative environments.

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