Various online and print publications

Writing, managing, editing, and proofreading marketing and press materials, blogs, and social media posts - producing content that directs more engagement.
•	Built long-term loyalty through fan engagement client’s business magazine with a long-term social media strategy (ex-client BB Initiative).
•	Created and edited content for online media to women’s fashion and lifestyle magazines such as Stylist and Harper's Bazaar.
•	Written pieces for publications such as Black women’s lifestyle site Black Ballad and Quarterly - the magazine for Institute of Chartered Accountants in England and Wales (ICAEW).

Freelance Social Media Editor / Journalist 

HeyHuman

Social Media Manager

Codurance

• Creating and implementing actionable plans to grow followers on Codurance's social media, and increase leads.
• Contributing to content development, writing and creating blog posts to support social media campaign.
• Working with design team to identify and develop attractive social assets and templates.
• Being the in-house social media expert - championing creativity and empowering team members to create content on their own channels and well as promoting Codurance's corporate content.

Accounts:
- Instagram
- LinkedIn
- Twitter
- YouTube

Tools used include:
- Chat GPT
- Google Analytics
- HubSpot
- Metricool
- SEMRUSH
- SproutSocial

Social Media and Content Manager

Business Disability Forum

Business Disability Forum helps make your organisation disability smart, providing practical, evidence-based, strategic solutions for businesses to recruit, retain, and provide inclusive products and services to disabled people.

Promoted to Marketing Manager after 18 months, I worked on:

- Product Marketing: planning and delivering marketing for BDF's products and services
- Branding
- Marketing Ops
- Performance Marketing

Also:
•	Led communications network: members include Natwest Group and BT.
•	Planned and managed social media, increase in traffic to website.
•	Approached all marketing activity with a data-driven, test-analyse-refine mindset.
•	Ideated/wrote/designed content, increasing brand awareness.

Accounts:
- Facebook
- LinkedIn
- Twitter
- YouTube

Tools used include:
- Buffer
- Google Analytics
- Hootsuite
- Salesforce

Developing and integrating promotional content for BDF’s marketing channels, and analysing the results, to achieve best practice. 
•	Managing and delivering effective social media marketing campaigns (LinkedIn, Facebook, Twitter, Instagram and YouTube, including organic and paid methods) to drive to the website and events registrations, using tools such as Buffer and Hootsuite.
•	Delivering effective segment-specific email marketing strategies to promote events.
•	Managing day-to-day maintenance of the website: copy changes; uploads on CMS.
•	Analysing and reporting results from social media to traffic to our website, using tools such as Google Analytics, Facebook Insights, Twitter Analytics and Instagram Insights.

Communications & Marketing Officer

The Royal College of Midwives (RCM)

Effectively marketed RCM products, services, campaigns and activities, using digital and traditional methodologies.
•	Planned and delivered the marketing of RCM events and initiatives.
•	Supported the RCM’s membership recruitment and retention strategy.
•	Monitored, managed and delivered the RCM’s social media channels.
•	Delivered mass messaging to different audiences via RCM Adestra email platform.
•	Oversaw the design, production, print and delivery of collateral.
•	Uploaded SEO-focused content and edited existing content on the RCM website.

Tools used:
- Adestra
- CMS

Marketing Officer

Managed email marketing campaigns, communications initiatives, and newsletters related to the company’s products and services, including new publications, disability-smart awards, events, and training. Developed and integrated promoting content for BDF’s marketing channels (social media and email marketing, blog, internal comms, and website content). 
•	Delivered segment-specific marketing strategies to manage partner group summer reception and BDF’s flagship events such as film festival.
•	Prearranged BDF’s marketing activity around events programme and communication schedule, also delivered marketing content through the Mailchimp email platform.

Interim Communications, Marketing & Events Officer

Gorkana

Established and maintained professional relationships with bloggers and influencers, as well as publishing and compiling 1,000s of blogger and influencer profiles (from B2B to personal finance) for PRs to view on Gorkana's database using in-house content management. Identified relevant bloggers and contacted them for public relations professionals to know exactly how to approach them for campaigns. 
•	Honoured with an "Employee of the Quarter" award in July 2016 (Q2) for accomplishing highly rated editorial interviews and collaborating with journalists.
•	Wrote and scheduled best practice PR blog posts for optimum readership, with a subscription base of more than 25,000 PRs and journalists.
•	Fostered and retained healthy working relationships with high-value clients by efficiently leading wide-ranging projects, including organising database of Middle East Journalists, from inception to completion within given time constraints.

Social Media Executive

New Wine International

• Operated video camera, creating visually appealing shots that engaged the viewer to keep watching.
• Creative video direction during services and managing team, fostering the best environment possible to enable the most effective performance.
• Planned and scheduled weekly optimised social media content with text and assets.

Voluntary Video Production Director and Manager; Social Media Practitioner 

BASIC BUSINESS INITIATIVE UK (BBI UK)

• Generated production schedules, commissioning and writing features.
• Interviewed business leaders, sub-editing content, co-ordinating magazine production with admin manager/picture editor, designer and printers.
• Managed Ethno News Facebook and Twitter pages - increasing brand awareness, interest, adoption, retention and loyalty.

Freelance Editor and Social Media Manager

ShortList Media Ltd

• Sub-edited Stylist magazine and Emerald Street (daily email subscription)

Tool used:
- InDesign

Freelance sub-editor

Social Media Manager and Marketer with over 10 years of experience in digital marketing, I create and implement actionable plans to grow followers, increase leads, and boost brand awareness across various platforms, such as Instagram, LinkedIn, Twitter, and YouTube. I use tools such as Chat GPT, Google Analytics, HubSpot, Metricool, SEMRUSH, and SproutSocial to measure and optimise the performance of our social media campaigns.

I am also a freelance writer and journalist, with a MA in Journalism Studies from the University of Westminster. I have written and edited articles, blogs, and press releases for publications such as Stylist, Harper's Bazaar, Black Ballad, and ICAEW's Quarterly magazine.

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