Elizabeth (Cahail) Pelkonen's Linkedin Analytics

Establishing digital frameworks for growth, I drive results through digital marketing strategy and demand generation. Relentlessly focused on the customer's aspirations and top tasks, I place the right digital touchpoint at the right point in the journey to inspire action. The ability to leverage my technical capability alongside high-quality creative design and development makes my version of digital marketing leadership exceptional. With deep strategic experience in varied industries across a continually expanding technology set, I shape, execute and optimize digital programs, martech stacks, and winning results. Industry Expertise: Software Perspective: Financial Technologies, Security & Fraud, eCommerce for Enterprises, Universal Connected Commerce, ERP Integrated B2B eCommerce, eCommerce, Payments Industrial Automation Perspective: Food & Beverage, Semiconductors, Printing, Packaging, Converting, Water / Waste Water, Chemicals, Pharmaceuticals, Hydrocarbons, Automotive and Liquefied Natural Gas. Other Experience: Insurance Brokerage, Credit Card Printing and Manufacturing, Private Education, 501c3 Charitable Foundations Specialties: Demand Generation, Website Conversion Strategy, Website Content Generation, Digital Marketing Strategy, Digital Acquisition Journeys for Enterprise, Creating Marketing Deliverables, Marketing Planning, Sales / Marketing Integration, Digital Marketing Strategy, SEO Leadership & Agency Collaboration, Customer Driven Marketing Analysis, Integrated Marketing Communications, Branding and Identity, Strategic Messages and Value Propositions, Industry Differentiators, Graphic Design, Art Direction & Strategy, Social Media Marketing