Ed Howie

Entrepreneurs'​ Organization

Currently serving as elected Chapter President of our thriving Entrepreneurs’ Organization San Antonio Chapter. The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 18,000+ influential business owners with 220 chapters in 75+ countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.


Our San Antonio Chapter is a community of current and past business owners 270+ leaders strong. Our current active chapter has 57 members and serves each other through peer-led monthly forum meetings, local learning and social events, access and connections with business owners across the globe…all galvanized by the fact as that business owners we get each other—-the lows, the highs, the challenges, and the joys.  With our diverse backgrounds, unique lenses on life, and real-life experiences, we are the “support group” the isolated entrepreneur knew they needed…but weren’t sure where to find it. It is us.

I’ve been a member since 2014…and wish I had joined many years sooner

President- San Antonio Chapter

BTYcreative

Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions.

With depth in both marketing and operations, Ed Howie has an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator, speaking on branding and communications to brands and organizations throughout the United States.

Ed’s core strengths are: ideation, strategic, winning others over, connectedness, and positivity.

In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, a strategic advisor to Yaystack, and a member of Entrepreneurs Organization- San Antonio.  In 2015, Ed became a certified spin instructor.  He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale spa in Atlanta.

Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.  

Ed graduated from University of North Carolina- Chapel Hill with a degree in Journalism-Advertising.  He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.

Founder, CEO & Branding Expert

Serve Others Well.

Serve Others Well® is an advisory and training company focused on helping you scale your business profitably. How? By focusing on customer retention so that you can thrive for the long-term. Of course, we believe that new business acquisition is critical!  We are committed to serving you as you pursue growing your Lifelong Customers® - whether they’re new to your brand or been loyal for a long time. 

As a speaker, Ed can help business leaders and entrepreneurs intentionally gain peace of mind and improve profitability by Winning Life-Long Customers through his proven formula, “The Wonder of WOOO” - Winning Others Over and Over.  Inviting Ed to speak at your event will give your audience an invaluable opportunity to gain insights and actionable steps to enhance their customer retention efforts and learn to Serve Others Well. 

Serve Others Well offers Keynotes, Consulting, a Podcast "The Wonder of WOOO", data analytics and workshops. We look forward to working with you and your team to transform challenges into opportunities.

Founder & CEO

JackBe

Serve as lead brand strategist and brand-builder to bring help bring the Founders vision for JackBe into reality.  Inspire and rally our internal brand team and our brand partners as a bold champion and innovator for the brand, focusing on aligning our unique business model with compelling and clever story-telling to drive community awareness, customer engagement and trial, and foster and magnify genuine and authentic brand adoration. Honored to be a part of and to serve with the JackBe brand team, helping build our internal and external marketing systems and processes.  JackBe is radishly different and every day more and more customers are giving us a try…and then returning over and over again. Not a role I was seeking, but honored to be asked during this launch phase. Grocery Pick-up on Demand.  It is a genuine blessing for me to get to blend my many years at Chick-fil-A, H-E-B Grocery, and BTYcreative along with the brilliance and genuine caring of the JackBe team to be the fastest groceries in town…one market at a time. (We’ve been described as “Chick-fil-A but for groceries”) Yes. It’s a clever business model. It’s also grounded in the vision that if we can give our customers time back from navigating huge grocery stores or waiting around for delivery orders, then we are giving them time to invest in more meaningful relationships with those they love and serve.  Yes. Radishly different for sure.  Jack Be Nimble. Jack Be Quick…hand-picked.

Chief Brand Officer~Branding Expert & Category Disruptor

gusto! fresh bowls & wraps

A mutual friend introduced Ed and Nate in March of 2010. Their friend loved Nate’s food and knew Ed’s expertise in restaurants and branding so they set up a tasting. Ed’s first bite was Nate’s notorious Curious Carrots and then he had another bite and another. Ed tasted everything Nate had made, he loved the flavors and was hooked.  From there they set out to partner together and build a brand.

Ed began his restaurant career with Chick-fil-A when he was 15, ultimately working for Chick-fil-A for 17 years. After working through high school and college while at University of North Carolina- Chapel Hill, he was hired by Chick-fil-A, Inc. and worked in Operations helping restaurant Operators throughout the United States sell more chicken and make more money. Ed was then the first Director of Marketing for Atlanta Bread Company before being recruited away by H-E-B Grocery in San Antonio, TX. Ed served as Director of Food Service Marketing for H-E-B Grocery Company, a $19 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Ed left H-E-B in 2003 to start BTYcreative, his own strategic marketing and branding firm. An experienced and proven marketing and branding leader, Ed works directly with Nate and the gusto! leadership team as the gusto! brand continues to expand and perform above index in the competitive fast-casual/fast food restaurant category.

Founding Partner & Restaurant Brand Expert

H-E-B Grocery Co.

P&L and Product Responsibility for Foodservice Operations in over 300 core H-E-B Stores, 24 Chinese Kitchen Restaurants, and 2 Good-to-Go! Cafe & Drive-thru concept restaurants.  Led increased focus on foodservice operations and marketing best practice applications across product messaging, product development, and operational procedures.  Developed mutliple product franchises, including H-E-B Rotisserie Chicken Salad (Product Development, Operations and Food Safety Process and Procedures, and Marketing and Product Promotion), which remain significant food service revenue channels for H-E-B today, some 10 years later.

Director, Food Service Marketing

Atlanta Bread Company

First Director of Marketing at Atlanta Bread Compnay, building a synergistic brand team of designers, public relation, and media experts that led the brand development and growth of the emerging franchse from bakery-cafe #40 to #80+. Led brand design and environomental design, brand development of new signature cafe items, and built a standardized brand environment and new market launch plan to support rapid growth and expansion.(1999-2000)

Director of Marketing & Branding Expert

Chick-fil-A, Inc.

Worked with Chick-fil-A Operators one:one and through initial wave of Operator Teams to help them sell more chicken and make more money.  Served as conduit between Chick-fil-A Corporate and Chick-fil-A Operators.  Resposible for encouraging and challenging Operators, while holding Operators accountatble for maintaining and exceeding Chick-fil-A Quality Standards.  Led multiple cross-functional project teams including: New Store Opening Team, Non-Traditional Locations Team, and led launching of Brand Equity Operaor Team and Free-Standing Restaurant concepts  in Denver and Houston, as well as other various markets.

Sr. Business Consultant

JoyBeast on mission to do all I can with all I have and help others do same. Founder & CEO, BTYcreative; Inspiring 1M JOYS; “ED HOWIE” YouTube; Chief Brand Officer, JackBe Grocer; Founding Partner, gusto!; Cycling Coach

JoyBeast. Brand Builder. Market Mover. Customer Magnet. Keynote Speaker. Author.
I wake up every day on a mission: to do all I can with all I have to help others do the same.

I’ve inspired 1 million JOYS—now, I’m on the path to ignite 10 million more.

When businesses serve others well, they don’t just grow—they thrive. They scale. They create Lifelong Customers who fuel profitability for decades, not just single transactions.

That’s the foundation of my upcoming book:
Lifelong Customers: The Secret to Scaling Profitably
This isn’t theory—it’s a proven framework already impacting brands worldwide, from United Airlines to sole proprietors. These strategies work at any scale.

Serve Others Well: Win Lifelong Customers
At Serve Others Well, we know long-term profit isn’t about getting customers—it’s about keeping them.

With our Wonder of WOOO framework—Well Orchestrated, Well Operationalized, and Well Optimized—we help brands:
✅ Retain & Delight Customers—keeping them is more profitable than chasing new ones.
✅ Attract the Right Customers—because loyalty starts with the right fit.
✅ Turn Customers into Advocates—raving fans drive exponential growth.

From enterprise brands to entrepreneurs, this approach scales with you.

BTYcreative: We Bring Brand Brilliance
A great brand isn’t just a logo—it’s a story that compels, converts, and creates market leaders.
That’s exactly what my team at BTYcreative does every day.

Through our Market Leader Blueprint, we help brands:
✅ Clarify & Fortify their positioning—because fuzzy brands don’t win.
✅ Create a Bold Brand Strategy—because a great story needs a plan.
✅ Execute with Precision—because success is about action, not just vision.
If your brand needs a breakthrough to reignite momentum, we’re ready to help.

Keynote Speaking: Let’s Get in the Same Room
I don’t just teach these principles—I bring them to life on stage. My keynotes shift mindsets and create action. Corporate summit…industry event- I show teams how to turn customers into Lifelong Customers—that’s the key to scalable, profitable growth.

Want a taste of what works?
➡️ The Wonder of WOOO Podcast—Insights on creating raving, lifelong customers. Find it on Apple Podcasts, Spotify, YouTube, and thewonderofwooopodcast.com.
➡️ HOWIE GROW A BRAND YouTube Podcast—Fuel your brand’s success with insights that move the needle.

Let’s Build Something Bold Together
If you’re serious about scaling your brand, retaining customers, and unlocking joyful, profitable growth, we got ya.
And if you want to be part of creating 10 million JOYS, you’re in the right place.

Chief Brand Officer

Great brands don't compete. They collaborate.

Blue Bell made ice cream.
Little Debbie made oatmeal cream pies.

Two beloved brands.
Different products.
Same nostalgic audience.

So they partnered.

The result?
Oatmeal Cream Pie ice cream that tastes exactly like the real thing.

This is genius.

Most businesses see others in their space as threats.

Competition to beat.
Market share to steal.
Zero-sum thinking.

But the best brands think differently:

"Who do our customers already love?"
"How could we multiply that love together?"

Blue Bell didn't try to own desserts alone.
They borrowed Little Debbie's brand equity.

Little Debbie didn't see ice cream as a threat.
They saw it as distribution.

Both won.
Customers won bigger.

This is co-branding at its best:
→ Authentic collaboration
→ Shared audiences
→ Multiplied value

Ask yourself:

Who in your industry could you partner with?
What brand do your customers already trust?
How could 1+1 equal 10?

Stop competing for the same slice.
Start collaborating to make the pie bigger.

Who should you be reaching out to?

---

Want to hear more stories about brands that grow through strategic partnerships? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Ready to explore collaboration opportunities you're missing? Book your Free Strategy Call. We'll help you identify potential partners who share your audience but not your competition.

Compete less. Collaborate more.

Ed  Howie  🚀

JoyBeast | Helping Business Leaders Clarify and Crystalize Their Unique Brand Story In Order To Grow Their Business Exponentially by Serving Others Well™ | Branding Brilliance 💡 Speaker 🗣️ Author 📖 Podcast Host 🎙️

Business might not be personal. But retention always is.

Delta has millions of customers.
Thousands of employees.

But in Atlanta, there's Yvonne.

She works the Delta Sky Lounge.

She knows my name.
My drink.
Where I'm headed.

She makes every traveler feel like the only traveler.

That's why I choose Delta.

Not the planes.
Not the routes.
Not the pricing.

Yvonne.

Most businesses think retention is about:
→ Better processes
→ Loyalty programs
→ Automated systems

They're wrong.

Retention is about people who care.

Processes matter.
They keep things running.

But people?
People make your brand unforgettable.

Your customers don't remember your systems.
They remember Yvonne.

The employee who:
• Learned their name
• Noticed their preferences
• Made them feel seen

That's retention.

Not your loyalty points.
Not your email automation.
Your people.

Build a team that cares.
Retain them at all costs.

Because they're the ones retaining your customers.

Who's YOUR Yvonne?

---

Want to hear how winning brands create personal experiences at scale? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Struggling to create personal connections with customers? Book Your Free Strategy Call. We'll show you how to build teams that make every customer feel like the only customer.

Processes run business. People build loyalty.

Your biggest business problem isn't cash flow. It's trust.

Every CEO obsesses over the same thing:

"How do I increase revenue?"

Wrong question.

The real question is:
"How do I build trust?"

Because trust creates cash flow.
Not the other way around.

Here's what most businesses miss:

Every single transaction either builds trust or breaks it.

There's no neutral.

Deliver on your promise? Trust goes up.
Miss an expectation? Trust goes down.

The problem?

Most businesses are inconsistent.

Monday: Amazing experience
Tuesday: Mediocre experience
Wednesday: Customer wondering if it was a fluke

That inconsistency kills trust.
And trust dying kills revenue.

Your customers shouldn't have to wonder:
"Will it be good again this time?"

Because the moment they wonder, they start shopping.

Consistent experiences build trust.
Trust builds loyalty.
Loyalty builds cash flow.

Fix trust first.
Revenue follows.

Where is your experience inconsistent?

---

Want to hear how winning brands build unshakeable trust through consistent experiences? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Struggling with inconsistent customer experiences? Book yout free Strategy Call. We'll help you identify where trust is breaking down and build the systems to deliver reliability every single time.

Build trust. Revenue follows.

Your real ROI isn't return on investment. It's return on intentionality.

Every CEO tracks ROI.

Revenue divided by cost.
Simple math.

But that's not the ROI that builds great businesses.

The real ROI?

Return on Intentionality.

Every intentional choice you make compounds:

How you greet customers → Loyalty
How you deliver → Revenue
How you follow through → Retention

Intentionality creates trust.
Trust creates profits.

Most businesses operate on autopilot:
→ Generic responses
→ Standard processes
→ Minimal effort

They wonder why growth is hard.

It's because they're not intentional.

They serve customers without thinking.
They hire without culture fit.
They deliver without care.

Then they track their financial ROI and scratch their heads.

Here's what decades of business taught me:

You can't optimize what you don't intend.

Intentional greeting? Customers feel seen.
Intentional delivery? Customers feel valued.
Intentional follow-through? Customers feel remembered.

That compounds into something money can't buy:

Peace of mind.

Because when you're intentional, you're not hoping for results.

You're engineering them.

Financial ROI sustains your business.
Intentional ROI makes it thrive.

Where are you running on autopilot instead of intention?

---

Want to hear how winning brands engineer results through intentional choices? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Ready to shift from hoping for results to engineering them? Book Your Free Strategy Call. We'll show you how intentional choices compound into loyalty, revenue, and retention.

Be intentional. Watch everything change.

You don't lose customers over price. You lose them when you miss what matters.

A customer walks into your business.

You think they want your product.
But that's not what they need.

They need what comes AFTER your product.

Here's what I mean:

Someone ordering a $15 fast food meal isn't just buying food.

They need:
• To get to their kid's soccer game on time
• To fuel up between meetings
• To grab lunch and get back to work

Your slow service didn't ruin their meal.
It ruined what came next.

That's the waterfall effect.

Your transaction failed.
So their next three things failed too.

Most businesses miss this entirely.

They think customers care about:
• Product quality
• Pricing
• Features

But customers actually care about:
→ Will this enable what I need to do next?
→ Does this fit into my life right now?
→ Can I count on this to work?

A $200 fine dining meal and a $15 drive-thru both serve a purpose.

The price doesn't matter.
The context does.

You disappoint customers when you can't see beyond the transaction.

When you miss:
• Their time constraints
• Their emotional state
• Their ultimate goal

Unless you have a monopoly, someone else will serve that customer better.

What does your customer need AFTER your product?

---

Want to hear how great brands understand the context behind every transaction? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Losing customers and don't know why? Book Your Free Strategy Call. We'll help you see beyond the transaction to understand what really matters to your customers.

Sell the product. Serve the purpose.

Most businesses don't fall apart. They fade.

You hit a plateau.

Revenue's flat.
Growth stalled.
Momentum's gone.

You think: "Maybe our product isn't good enough."

But that's not the problem.

The problem is follow-through.

Great businesses rarely explode.
They fade quietly.

They stop:
→ Re-engaging customers who already said yes
→ Adding value after the sale
→ Creating reasons to come back
→ Making customers feel chosen

They get comfortable.
Then they get forgotten.

Here's what fading looks like:

Month 1: Amazing first experience
Month 2: Generic follow-up email
Month 3: Nothing
Month 6: Customer trying a competitor
Month 12: Customer gone

You didn't lose them in a moment.
You lost them gradually.

The antidote isn't a better product.
It's creative consistency.

Keep showing up.
Keep delivering value.
Keep giving them reasons to stay.

Retention isn't about one big gesture.
It's about 100 small ones.

Your customer already said yes once.
Don't make them regret it by disappearing.

Where did you stop following through?

---

Want to hear how winning brands maintain momentum without burning out their teams? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Feeling stuck at a plateau? Book your Free Strategy Call. I'll help you build retention systems that keep customers engaged without exhausting your team.

Don't let your business fade. Keep it alive.

“11 years later…and we’re just getting started…”

Cheers to Nate Hybl and the entire gusto! fresh bowls & wraps team.

When humans find and live into their gusto!, lives are changed.

Yep! Just getting started!

💙

It started with an idea.
11 years later, we’re just getting started.


Thank you, Atlanta! #whatsyourgusto #atlanta #bowlsandwraps

True loyalty can't be bought. It's earned.

Most businesses think loyalty looks like this:

Points programs.
Discount codes.
Reward cards.
Free stuff.

They're wrong.

I've worked with H-E-B and Chick-fil-A.

Neither built loyalty through discounts.
Neither slashed prices to keep customers.
Neither bribed people to come back.

Yet both have cult-like followings.

Here's what they did instead:

They created experiences people couldn't forget.

Not good experiences.
Not satisfactory experiences.
Distinct and memorable experiences.

The difference is everything:

Transactional loyalty says:
"I'll stay if you keep giving me deals."

True loyalty says:
"I'll pay more because you're worth it."

You can't discount your way to devotion.
You can't coupon your way to commitment.

Loyalty programs create conditional relationships.
Exceptional experiences create emotional ones.

People don't stay loyal to your prices.
They stay loyal to how you make them feel.

H-E-B customers drive past Walmart.
Chick-fil-A customers wait in long lines.

Not for discounts.
For experience.

Stop buying temporary compliance.
Start earning permanent commitment.

What experience are you creating that competitors can't copy?

---

Want to hear how iconic brands earn loyalty that discounts can't buy? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Tired of competing on price to keep customers? Book your Free Strategy Call. We'll show you how to build the kind of experience that creates true loyalty, not just point chasers.

Earn loyalty. Don't rent it.

Black Friday brought your business 3,000 new customers. Only 180 came back.

That 6% repeat rate? Brutal.

But here's what most brands miss: Not all buyers are created equal.

Most discount events attract cherry-pickers—low frequency, low monetary value customers who wait for deals and rarely return.

Treating them like your VIPs? That's a retention death sentence.

Here's how to separate bargain hunters from real loyalists:

The 5-Step Diagnosis:

1. Tag your Black Friday buyers as a separate group
  → Track them differently from your regular customers

2. Score them 30-60 days later using RFM
  → Recency: Did they buy again?
  → Frequency: How many times?
  → Monetary: How much did they spend?

3. Compare their Month-1 repeat rate to your baseline
  → Black Friday buyers: typically 40-60% lower repeat rates

4. Check if existing customers only returned for discounts
  → Look for purchase spikes during your next sale

5. Calculate average time between their orders
  → Cherry-pickers wait 2-3x longer than loyal customers

Then apply one of two retention strategies:

Path A: For Cherry-Pickers:

Goal: Convert some without killing your margins

What to do:
→ Focus on onboarding and education (not discounts)
→ Offer value-adds like bundles or gifts
→ Only discount at high order thresholds
→ Don't train them to wait for sales

Path B: For Emerging VIPs:

Goal: Fast-track them to VIP status

What to do:
→ Send thoughtful free gifts with next purchase
→ Provide product-specific tips and education
→ Recommend relevant cross-sells
→ Shorten their time between orders with value, not price cuts

The retention reality:

Your Black Friday spike isn't growth if those customers never come back.

Real revenue growth comes from turning buyers into repeaters.

And that requires knowing WHO you acquired, not just HOW MANY.

Review your cohorts monthly. Watch Month-1 repeat rates. Use value-add over blanket discounts.

Because retention isn't just a metric—it's your real revenue engine.

---

💡 And if you're ready to uncover how YOUR business can build a cohort-based retention strategy that turns one-time buyers into loyal customers, book your free Strategy Call.

Let's build retention into your revenue model, not just your marketing plan.

Black Friday buyers vs. real loyalists

New customers grow your sales. Existing customers grow your business.

Everyone's chasing new customers.

Running ads.
Cold outreach.
Lead generation.

But here's what they're missing:

The customer sitting right in front of you is worth 10x the one you're chasing.

Why?

New customers don't know you yet.
Existing customers already chose you.

New customers need convincing.
Existing customers need nurturing.

The math is simple:

Acquire a new customer: $500 + months of trust-building
Retain an existing customer: Better execution + genuine care

Which costs less?
Which grows faster?

Here's the opportunity most businesses ignore:

Your existing customers want to buy more.

If you could:
→ Execute a little better
→ Anticipate their needs
→ Generate more loyalty

That incremental growth outpaces any new customer acquisition campaign.

Everyone needs new sales.
I get it.

But the fastest path to growth isn't out there.
It's right in front of you.

Pay attention to who already chose you.
It will change your business.

What's your retention rate vs your acquisition budget?

---

Want to hear how winning brands maximize growth from existing customers? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Spending more on acquisition than retention? Book your Free Strategy Call. We'll show you how to unlock hidden revenue from customers who already trust you.

Grow sales with new customers. Build a business with existing ones.

It's not what you deliver. It's how you deliver that builds loyalty.

A cookie shop in Colorado sends Sasquatch to your door.

Gimmicky? Maybe.
Unforgettable? Absolutely.

Most businesses focus on WHAT they deliver:
• Better product
• Lower price
• More features

They're competing on the wrong dimension.

Your customers can get cookies anywhere.
They can't get them delivered by Sasquatch anywhere else.

That's contrast.

And contrast is what makes your brand stick.

Think about it:

Everyone delivers pizza.
Domino's promised "30 minutes or it's free."

Everyone sells shoes.
Zappos offers free returns for a year.

Everyone makes phones.
Apple created a retail experience that feels like a museum.

The product matters.
But the delivery creates loyalty.

Because people forget what you sold them.
They never forget how you made them feel.

Your competition is copying your WHAT.
They can't copy your HOW.

So what's your Sasquatch?

What's the one thing about your delivery that nobody else does?

Find it.
Own it.
Make it unforgettable.

What makes YOUR delivery different?

---

Want to hear how winning brands create unforgettable delivery experiences? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Struggling to stand out in a crowded market? Book Your Strategy Call. We'll help you discover your unique delivery method that creates loyalty, not just transactions.

Deliver different. Be unforgettable.

Yes. We all need this kind of rest.
More frequently than we claim.

Wisdom Kasey Kohtala 

Cheering you on!

VP of Development BrandONE | Managing Partner Me Plus Ultra Mastermind | Co-host Business Bourbon and Cigars | Founder KAFA OY Ebike Distribution

The day after Thanksgiving just hits different. The world finally gets quiet.
Emails slow down, calls stop buzzing, the pressure takes a little pause. And in that stillness, I’m reminded just how much we all need this kind of rest.

Rest is what keeps us going.
It’s where our minds clear, where the best ideas sneak up on us, where the breakthroughs finally show their face.

And honestly, I hope we start finding a new way of being…. And I mean the one where we balance work better, where we stop thinking everything has to be some big, fancy initiative.
Sometimes the simplest ideas are the ones that get the job done and make the biggest impact.

The people who matter, the ones I need and the ones who need me well, we’re still here. We’re just taking a breath.
Letting the noise settle. Letting our shoulders drop for a minute.

Because come Monday, we rise.
Rested. Clear and focused. 

Me Plus Ultra

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