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JoyBeast. Brand Builder. Market Mover. Customer Magnet. Keynote Speaker. Author. I wake up every day on a mission: to do all I can with all I have to help others do the same. I’ve inspired 1 million JOYS—now, I’m on the path to ignite 10 million more. When businesses serve others well, they don’t just grow—they thrive. They scale. They create Lifelong Customers who fuel profitability for decades, not just single transactions. That’s the foundation of my upcoming book: Lifelong Customers: The Secret to Scaling Profitably This isn’t theory—it’s a proven framework already impacting brands worldwide, from United Airlines to sole proprietors. These strategies work at any scale. Serve Others Well: Win Lifelong Customers At Serve Others Well, we know long-term profit isn’t about getting customers—it’s about keeping them. With our Wonder of WOOO framework—Well Orchestrated, Well Operationalized, and Well Optimized—we help brands: ✅ Retain & Delight Customers—keeping them is more profitable than chasing new ones. ✅ Attract the Right Customers—because loyalty starts with the right fit. ✅ Turn Customers into Advocates—raving fans drive exponential growth. From enterprise brands to entrepreneurs, this approach scales with you. BTYcreative: We Bring Brand Brilliance A great brand isn’t just a logo—it’s a story that compels, converts, and creates market leaders. That’s exactly what my team at BTYcreative does every day. Through our Market Leader Blueprint, we help brands: ✅ Clarify & Fortify their positioning—because fuzzy brands don’t win. ✅ Create a Bold Brand Strategy—because a great story needs a plan. ✅ Execute with Precision—because success is about action, not just vision. If your brand needs a breakthrough to reignite momentum, we’re ready to help. Keynote Speaking: Let’s Get in the Same Room I don’t just teach these principles—I bring them to life on stage. My keynotes shift mindsets and create action. Corporate summit…industry event- I show teams how to turn customers into Lifelong Customers—that’s the key to scalable, profitable growth. Want a taste of what works? ➡️ The Wonder of WOOO Podcast—Insights on creating raving, lifelong customers. Find it on Apple Podcasts, Spotify, YouTube, and thewonderofwooopodcast.com. ➡️ HOWIE GROW A BRAND YouTube Podcast—Fuel your brand’s success with insights that move the needle. Let’s Build Something Bold Together If you’re serious about scaling your brand, retaining customers, and unlocking joyful, profitable growth, we got ya. And if you want to be part of creating 10 million JOYS, you’re in the right place.
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I’m not sure what LinkedIn etiquette says on this. But PROUD DAD trumps any professional etiquette rules… A Big WOOOOOO WHOOOO for my girl: Sarah Howie Sullivan !! Her brilliance, her intuition, and her joy combine to create a magical human and a clever, impactful marketer. Covid threw her a curve ball and she said: “No thank you…I’ve got this” and ended up MASTERING in Market Research at University of Georgia while holding on to her life mantra: “math is hard.” Data is critical. Actionable insights are impact-creating. And I love that we share our love for brands and a passion for helping brands serve others well. Commodities are functional, soul-less, and joy-less..but essential. Life is so much joyous when you choose to be distinct and memorable. And that’s what brands do when they understand their assignment. Sarah Howie Sullivan…you keep being you because the world needs your light. ✨‼️ Love you, Boo!
Sarah Howie Sullivan
I’m happy to share that I’ve been promoted to Manager, Client Service at Kantar! I can't thank my mentors and colleagues enough for the support and guidance as I have worked towards this goal the last 3 years. Honored to be able to continue helping some of the best brands in the world with the best team out there.
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