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Ed Khristus

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Growing up, I was that curious kid doodling and taking things apart to see how they ticked. This curiosity led me through the whirlwind world of launching product-led start-ups (that I successfully sold, I must admit) and steering a digital product agency for over a decade. One principle held firm through all the euphoria of triumphant launches and the humility of setbacks: staying true to my gut, even if it meant leaving lucrative deals on the table for unwavering quality. Today, with ettyq, I'm channelling all these experiences to tackle a glaring gap I've always felt - the diminishing authenticity in today's design landscape. ettyq isn't just a business for me; it's a culmination of my journey, passions, and genuine love for aesthetics. It’s my commitment to restoring natural aesthetics and design in a world that desperately needs it (especially when it comes to huge enterprises that seem to forget that function is not all people need and want.)

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