EDLEY.NET

Neuroleadership Coach

Ed Ley

Performance Coach

Fit for Business

Helping busy business people to create optimum physical and mental performance

Author

Copenhagen bootcamp 

Owner 

Absolute Health Personal Training

Personal Training, Nutrition, Sports Massage

Owner

Absolute health

Online Personal training is for people who can't or don't want to get to the gym who still want the expertise, accountability and support.

Online Personal trainer

Absolute health and fitness ltd

Absolute health is a 3800sqft gym with a large cardio room, fixed resistance, Bristol biggest free weights and functional training rooms, stretching area, healthcare clinic, shower and changing facilities and car parking. Situated in Temple Quay Business Park in the heart of Bristol.

James Ross Healthcare

Personal Trainer

Systematically taking CEO’s from predicting burnout to leading businesses and lives they love @ EDLEY.NET | Performance Coaching, Executive Coaching

I work with CEOs and founders who are successful on paper but privately overwhelmed, detached at home, and exhausted by the pace they’ve created.

Through my work at EDLEY.NET, I help them rebuild the internal and external systems of self-leadership so their business no longer depends on pressure, force, or depletion to grow.

The outcome is exact:
Calm focus.
Restored energy.
Clear thinking.
Better relationships.
A business that runs without them.
Fewer hours.
More meaning.

My approach combines neuroscience, psychology, and high-performance coaching to rewire how leaders create, use, and recover energy — mentally, emotionally, and physically. It is practical, evidence based, and deeply human.

For over 20 years, I have specialised in the business of behaviour change, helping leaders expand capacity, restore purpose, and create organisations that grow without chaos. My clients include CEOs, founders, and executive teams across multiple industries and countries.

I have spoken at TEDx Bristol and TEDx Frederiksberg on behavioural change and leadership psychology, and more than 80 leaders have publicly shared how this work has helped them perform better, lead better, and live better.

Because when a leader’s energy becomes clear and steady, everything they lead follows.

Time with my kids is boring.

My relationship is utilitarian. 

I hardly see my friends but I don’t really have the drive to either. 

I’m not really sure if I’m even building the business I want. 

I’m not unhappy necessarily, just a bit numb. 

I’m not really sure what the point of it all is. 

He said it all like a confession. 

It’s a confession I hear often. 

Nobody talks about this so it’s sort of a taboo. 

We somehow make it mean something about the person experiencing it. 

They SHOULDN’T feel that way. 

It’s not ok. 

The reality is that it’s pretty common. 

It’s not entirely unhelpful. 

The brain has decided it would be an effective way to allow them to cope with the stressors of life and business in order to succeed.

Like if you lived with a lion.

For a while you’d be constantly alert and stressed. 

After a while your brain would decide that the emotion just wasn’t of service. 

Especially when it realised you had no intention of leaving. 

Pretty soon all of life has a low emotional tone. 

Pressure situations become the only thing that feels normal ie work.

This wasn’t the life he wanted:

He wanted 

Meaningful work 
To get his health back 
To feel deeply connected to his wife 
To love spending time playing with his kids 
To be present and enjoying every area of his life
To experience a life of adventure again.

We took 3 important steps 

Reveal - we uncover the beliefs that were guiding his feelings, thoughts and actions.

Revise - we broke them down, challenged them and ultimately re-imagined those that were taking him away from the experience of life he wanted. 

Ritualise - we started acting them out in the world to teach his brain the new map and all of its benefits to create new habits.

6 months later and his life was beyond what he thought possible. 

If you’re feeling numb, or constantly low level alertness that doesn’t go away (unless you have a few beers) just know that there is a way out. 

It’s simple, systematic, predictable and repeatable.

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I moved to Denmark with an experiment in mind (8 years ago) 

I had began to generate a hypothesis that I desperately wanted to test in the real world.

I’d already tried the system of setting up a business, working as hard as I possibly could for as long as I possibly could. 

Then heading home to recover before doing it all again. Often sacrificing holidays and weekends either to work or recovery. 

It’s a strategy with plenty of merit don’t get me wrong.

My new hypothesis was the opposite though. 

I was moving to Denmark with a completely blank slate. Step one was to put the kids school into the picture. 

Complete with pick ups and drop offs. 

Next I started to plan holidays, summer, autumn, spring, skiing in the winter. Then weekend summer house visits, visiting friends and having them visit us. 

Daily gym, reading, writing, new city exploration with my wife. 

The quality of your sleep determines the quality of your energy and health. 

What if the quality of your life determines the quality of your work? 

What you deem important and not.

The standards you are willing to settle for.

The type of people you’re want to be around.

The drama you’re willing to get into.

The creativity you’re able to bring to the table. 

The speed of your learning and the fresh perspectives you’re able to bring to the table. 

This is today a guiding principle that I operate from. 

Ive seen this transform my own life and work but also dozens of CEO’s and business leaders. 

I’ve seen these WEIRD things transform businesses and my clients lives first hand 

Gym
Walking 
Running
Horse riding 
Flying planes
Snow boarding 
Wake boarding 
Lunch dates with wife


Worries little brother is boredom 

Not just worry. 

Stress
Anxiety 
Interfering 
Idea dropping 
Drama creating
Confusion spreading 

When life starts to feel meaningless and even boring you bring that level of energy and creativity to the office.

But make life awesome and then bring that awesomeness and energy to those you serve. 

The impact is almost impossible to measure. 

I see the power of both strategies I do. But I know the life I want to have and who I want to be while experiencing this amazing life. 

Which strategy are you currently using?

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