Ed P.

Ed Potter

Helping brands scale with paid advertising.

Growing Brands On Amazon

Yumi

•	Managed paid advertising campaigns across Meta, Google, Amazon, TikTok and other paid social channels.
•	Grew paid advertising revenue 8X within 2 years
•	Created new product offers including the ‘Happy Gut Bundle’ which quickly became Yumi’s best-selling product, and the main offer used for new customer acquisition
•	Advised website manager on conversion rate optimization opportunities to improve results
•	Briefed in designers regularly to ensure we had a consistent stream of new creatives for testing

Paid Media Manager

Agenda Adapt

•	Devised and refined internal processes for Amazon Advertising campaign management, optimisation and reporting which resulted in a 73% rebooking rate for test campaigns 
•	Managed Amazon Advertising campaigns across PPC and DSP
•	Produced tailored Amazon advertising and ecommerce audits for clients 
•	Recruited and trained new campaign managers allowing the company to adapt to growth in campaign volume

Head of Client and Partnership Strategy

Agenda Media

•	Tested new paid advertising products and educated internal teams on how to use them to improve campaign performance and increase ROI for our clients
•	Ran Google Ads campaigns to generate leads for the wider business which led to an increase in the volume of incoming qualified leads
•	Set up the Product Communication team to help the wider business to better communicate its value proposition to clients

Head of Product Communication

•	Introduced and managed campaigns across five new advertising channels (Pinterest, YouTube, LinkedIn, Snapchat & Twitter) which resulted in more than £100k of incremental revenue in the first year
•	Onboarded a social listening & monitoring partner (Crimson Hexagon) and used this tech to launch a data-driven insight offering which provided additional value for clients

Social Media Platform Specialist

•	Managed, optimised and reported on 30-40 paid social campaigns per month with combined budgets of £200-300k
•	Managed, optimised and reported on 10-15 programmatic display campaigns per month with a combined booking value of £40-50k

Digital Campaign Manager

Working as a Media Assistant I gained invaluable insight into the industry and got the opportunity to be hands on with a range of paid social and programmatic campaign management tasks including: creating insertion orders, liaising with clients, campaign setup, campaign optimisation and reporting.

Media Assistant

British Council

Teaching Assistant - Generation UK-India

The Friars Primary School

Teaching Assistant

Helping brands grow profitably with paid advertising is what I have done day in and day out for over 10 years.

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