Reichman University School of Communications

Lecturer

Radical B2B

I think this is the first time ever I don't really have words to write. I am elated, excited and many more adjectives describing what it's like to follow your dreams and start something of your own. It is even better since my dream was threaded with 1 - doing world class level marketing for global brands 2 - write with people I love about tech 3 - work for a female C.E.O. That was it. Little did I know that I could check off all boxes plus add my favorite person in the world to the mix. So I started RadicalB2B with my sister Inbar - she is CEO and fitting so nicely in those bossy pants :) . She is also my hero - a kick ass mom, a brilliant marketer, and the best sissy a guy could ask for. We do B2B marketing like no one else can we have 40 years of combined experience and a drive to succeed like you ain't never seen. Happy to introduce to the world Radical - B2B marketing for startups brought to you by... us      Excelsior!

Chief Creative Officer (CCO) and Founder

Fight For Life

Strategy Manager

NVIDIA

Creative content and strategy

Social and content manager

Mellanox Technologies

Creative and Social Marketing Manager

Atreo

Creatice copy and strategy for the leading technology companies in Israel

Creative Copywriter

Self Employed

I help brands and businesses tell their story in a creative, strategically oriented way. I solve  funnel management, content, social media and product issues

independent marketing strategy specialist for brands and startups

Mccann Valley -מקאן ואלי

Digital strategy for Mccan brands including brand strategy and analysis of brand performance. Creative implementations and brand facebook page management. 
I had to leave due to distance from tel aviv.

V.P. Strategy

Drori Shlomi BBDO

2 years as the department head.
 Management of a team of two strategic planners.
 Management of advertising strategy for leading brands such as 
Sano (the leading cleaning product manufacturer in Israel)
 Israel Hayom (the leading newspaper In Israel)
 Alfa Romeo, Clal Investments, and Yahav Bank. 
Strong emphasis on the retail market working with Sano (supermarkets, private grocery stores) and Fiat and Alfa romeo.I led the strategy in all major bids for new clientele. During the time that I have held this position, the firm acquired new clientele and managed to maintain stability while the advertising industry at large was having major problems.
My work entailed developing advertising and marketing strategies for brand launches and brand development. I am very well-skilled in managing strategic processes starting with the research (consumer and market) and ending with a full multi-year brand strategy plan.

Strategy director

Yes Television

Responsibilities included all company research (market and consumer), pricing and viewing packages, marketing insights and future trending  for television and marketing formats. I was also a part of the team that developed the "Yes" viewer rating system.

Strategy management

ex Mellanox/NVIDIA,TBWA

I translate technology into marketing content that works on all levels of the storytelling stack from insight to creative to generating demand. NVIDIA creative content and strategy. Previous work at Mellanox as copywriter, content and social manager,Atreo, Mccann Valley, yes sattelite TV, Drori Shlomi BBDO.

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