Ed Ceballos

Everflow - Partner Marketing Platform

We help companies identify and scale their revenue drivers using performance lens across all of their traffic channels. They can easily see what drives demand, and ramp up the traffic sources that generate revenue, while automating compliance & optimization at scale.

In a context of increasing competition and always higher cost of client acquisition, we empower CMOs, CROs, Partnership leaders and their teams to identify and manage the relationships, tactics and channels that drive the highest traffic, acquisition, repeated sales and retention.

VP Partner Ecosystem

We are a highly driven team of desktop and mobile advertising veterans. We have built and scaled advertising and affiliate networks to the tune of billions of clicks and generated hundreds of millions of dollars of revenue. We believe that the technologies that exist in the market today lack the performance, usability and functionality needed by marketers. 

Our singular goal at Everflow is to provide tools for marketers that will make them more productive and successful.

Part of our impressive growth is driven by our Partnerships with experts, martech stack neighbors and agencies: 42% of our active clients came through a partner referral. 
If you are interested in partnering with Everflow, let's talk!

Head Of Partnerships

Partnership Leaders

Partnership Leaders is a global industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Hivelab

We help businesses design digital-first customer experiences that drive scalable growth.  Our lean methodology is based on hundreds of projects accelerated globally, using a mix of human-centered design, data-driven decision making, and guided by service innovation practices.

Head of Growth 

Finexio

Joined this disruptive SaaS Fintech startup with a fix-time contract and the mission to evolve their B2B sales engine to accelerate growth.

The new initiatives deployed resulted in:
-2x increase in customer base
-3x reduction in time-to-revenue with a new Customer Success Program, accelerating monetization and increasing payment volume capture in$100M's of extra B2B payments

Scope of the role also included: deploy a standardized sales process, new demand generation initiatives, new RTM (channel Partner) and a new Customer Success program

Head of Sales & Marketing

Design Sprint School

Co-founded, launched and sold this #education startup, focused on delivering online bootcamps.
 
I had the opportunity to apply leading edge marketing technology , practices and growth hacks to accelerate growth using digital-first customer experiences, allowing for personalization and scalable growth. Our global footprint allowed to enroll students globally, achieving exponential growth: from zero to hundreds of students in the first 12 months.        

My exit happened in July 2018, capped by two incredible accolades:  DSS was chosen Best Bootcamp 2018 (https://www.switchup.org/bootcamps/design-sprint-school) and StartupGrind Honoree 2018.

Growth and Co-founder

Cisco

Co-founded this grassroots movement inside Cisco to accelerate innovation by sparking an entrepreneurial culture. +250 Innovators, +40 startups coached in the first 12 months. 

By adopting industry best practices, we dramatically accelerated the adoption of a Cisco-flavored innovation practice, including elements of Service Design, Lean Startup, Business Model canvas. 

More +40 teams creating new ventures, leveraging the power of digitalization and analytics, using a startup approach.

Key achievements:
-Designed and launched a scalable program focused on empowering employees to create commercially viable services and solutions for business challenges in a lean and fast way. 
-Achieved seven digits savings and up to 10x faster time-to-market in +20 business initiatives in the first 18 months.

StartupCisco Global Lead

Drove growth using best go-to-market model for a +$600M segment (products and services), leading to an impressive +10% CAGR 2011-2016 in the corporate and mid-market customer segments. 

Key focus areas:
 •Sales Management – Led a team with 4 Regional Sales Managers, +85 Account Managers and +120 Inside Sales Managers, including forecast, training, promotions and channel programs.  
 •Channel Program: Developed and deployed successful Channel Partner programs to drive demand generation and support partners in successfully execute Demgen programs.
 •Sales Operations: improved territories selection strategies to balance direct, partner-led with geographies and product portfolio penetration goals. Set and managed W/M/Q/A goals through an intense forecast discipline.  
 •People readiness - Led the creation of scalable training programs and playbooks. Shortened ramp up from 6 to 3 months measured as time to +80% of quota achievement for new hires. This helped lower the impact of attrition on annual quota, contributing overall to +30% of CAGR. 
 
Recipient of Cisco’s “Game Changer” award for the design and deployment of a Customer Intelligence and Predictive Analytic practice that led to 5x-8x increase in ROI in Demand Generation campaigns for direct and channel sales.

Senior Director Business Development

Gevenue Tech

Joined this Startup to support their international expansion in new markets and accelerate business by creating strategic partnership with Everis, Accenture, Deloitte and Schlumberger. 

Succeeded in launching a sales channel model to capture F500 customers without the complexity of owning the full B2B sales stack in house.

VP Business Development

Sysde Internacional, Inc.

Joined this Fintech Startup to accelerate growth in existing and find new markets.  

Led a robust growth: 2,5x revenue acceleration in first 18 months, while  increasing net profit more than 4x.  This was due to the changes in the go-to-market model, creating new revenue streams with new monetization and licensing  models for a portfolio of Banking, Credit Card and Microfinance solutions.  
Assembled and led a new team sales and marketing team, using standardized sales process and metrics. 
I also assembled and led a new pre-sales team focused in connectign complex functional requirements with business outcomes and with the right solution proposal.

Head of Sales and Marketing

I operate at the intersection of Service Innovation and Growth Acceleration, bringing an entrepreneurial perspective to startups and corporations focused on accelerating growth through digital-first customer experiences, using service thinking and data-driven models.

Growth Marketing, Sales, Go-to-Market, SaaS, Strategic Partnerships, Lean Startup, Design Thinking, Marketing Automation, B2B, Fintech, Healthcare, Manufacturing, Team Builder, Demand Generation, Funnels, Machine Learning, Analytics, Data-center, Networking, Core Business Apps

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