Butterfly 3ffect

Executive Coordinator

- 	Support the management of the social media accounts of Elfried Samba.
-	Use data and insight to make informed content decisions
- 	Weekly, monthly, and quarterly insight reporting with tailored recommendations based on findings.
- 	Built a growth strategy that resulted in gaining 25,000 new followers on LinkedIn in 6 months.
- 	Built a productisation strategy for how we could service personal branding to business and thought leaders on social media.

Social Research and Insight Analyst

Gymshark

-	Responsible for the recruitment of Gymshark’s customer research panel, increasing the number of members from 6000 to 17,000 in six months.
-	Led and worked on qualitative and quantitative research projects, working with various stakeholders across the business such as Product, Brand, Retail, and Marketing.
-	Worked with Product Management and Merchandising functions to provide consumer insight which directly fed into product briefs and strategy.
-	Committee member of the Gymshark Multi-Cultures, which is an employee resource group that aims to create a safe space where employees can share experiences, learn about different cultures, and ensure that we are doing everything we can to champion diversity, equity, and inclusion.
-	Took part in various product testing projects with the Innovation team, where I had to provide them with qualitative and quantitative product feedback after testing sessions. 
-	Worked for the Marketing Intelligence team leading a project for Digital Product Marketing on the global fitness app market, and how we can create a more competitive training app. 
-	Owned workstream to enhance the relationship between the Legal and Research teams to ensure we comply with all legal requirements by mapping out all legal processes for the research team.
-	Planned, created, and posted over 45 engagement content for customer panel members to ensure they are primed for research activities.

Consumer Research Intern

LFC Foundation

Completed a 10-week work experience project with LFC foundation in semester 2 of my second year at Liverpool John Moores University. During this project I: 
-	Learnt how Sports Club affiliated charities use the power of their brand to raise awareness of community issues.
-	Designed a community campaign under a Sports Club afflicted charity.
-	Formed an awareness of how community campaigns and social action is delivered through Sports Club affiliated charities. 
-	Presented a community campaign raising awareness of real issues faced in the community of Merseyside to a panel of LFC Foundation staff, and my peer and I were selected as the winning group.

Sport in the Community Placement Project

Bright Network

- seminars from market leading companies such as: Google, Proctor and Gamble, Marks and Spenser, Enterprise and GSK. 
- constructed a marketing plan for a new Enterprise branch in the UK.
- 1:1 networking with over 9000 people in attendance of the internship.

Business, Operations and Marketing Intern

I’m a Sport Business graduate from Liverpool John Moores University and was supported by the Liverpool Community Excellence Scholarship. In July 2021, I started my 13-month internship at Gymshark as their Consumer Research Intern where I have worked on various projects for stakeholders in functions including Product, Digital Product, Retail, Marketing, and Brand, using the voice of our consumers to drive strategic decisions made in the business. Currently, I am working with the Butterfly 3ffect team using the power of data to drive growth in the marketing industry.

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Eddie Merritt's Linkedin Analytics

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