Eden Ashebir 🧠⚡'s Linkedin Analytics

Ask anyone who has worked with me & they will tell you: I push the limits of conventional strategy. I'll never forget the day I was first truly introduced to the concept of "persuasion." It was the third grade, and while it was in the context of writing a persuasive essay, I remember my excitement at realizing that I had the power to construct an argument so powerful that it could change someone's mind and open it to new possibilities. The challenge in moving people to a new frame of mind is what I find most thrilling & chasing that high led me to work in growth (advertising & product). Here's the thing: I'm a creative problem solver who's constantly thinking big and bold. I can take on any challenge as efficiently and effectively as possible—and the world of marketing & product marketing lets me do that every day. Herein lies my favorite challenge, only this time I am tasked with moving people to a new perspective on a brand, product, or service: How can I persuade them that mine is right for them? • • • Most recently I worked as an Associate Vice President at MissionWired, specializing in digital growth advertising/acquisition, product, and innovation. I had a variety of progressive clients and focused on optimizing and scaling their programs to acquire high-quality leads, in turn growing their grassroots supporter bases, raising millions of dollars & breaking records in the process! During one of the most contentious times of our nation's history, I played a direct role in flipping the Senate. I led a team of strategists and directed aggressive online acquisition efforts for the Dem Senate, increasing their acquisition investment to nearly 10x that of the previous cycle & raising $50 million from those new names alone, breaking records as we went. I was also fortunate enough to play a critical role in launching now-Sen. Warnock’s campaign & leading its digital advertising & acquisition efforts to victory! While I worked in the more common multi-channel marketing realm, I also was heavily involved in the development & continued optimization of our AI-based acquisition solution, working closely with technical teams. Wielding the power of digital in all its forms means we have to constantly be challenging the norm. Fortunately, testing, experimental design, and innovating are my jam. In this world, I get to do both over and over again on an endless quest for the "next big thing" in growth & product. • • • Currently, seeking my next challenge as Sr. Product Manager (Growth): Tech, Startups, AI, SaaS, AdTech, MarTech, etc.