Eden Hensley, MBA, EIT's Linkedin Analytics

I'm a customer-focused marketing leader with over 15 years of experience in Go-To-Market (GTM) and Product Marketing for B2B SaaS, Open Source, Dev Tools, and Enterprise Software startups. I'm adept at crafting and scaling marketing strategies within fast-paced environments. I've influenced over $7.17 Million in revenue, built over $1.77 Million in marketing-sourced pipelines, and helped raise $87 Million through 2 IPOs and 3 exits. I help founders, Heads of Sales, and Heads of Marketing at tech startups drive growth through data-backed marketing strategies. Not having worked for Fortune 500 firms or unicorns, I can scale demand generation from 0 to 100 without relying on brand recognition or massive budgets. If you're tired of difficult investor conversations, let's build a predictable revenue engine together. Reach out at [email protected] or 415-685-3336. -- I've been obsessed with solving customers' problems and quantifying business impact since I got laid off from my first tech job in the early 1990s when tech layoffs were rare. An industry leader for over 13 years became complacent and lost touch with its customers. I then chose an unconventional path and worked almost exclusively for startups. After working with 18+ startups, I align stakeholders to prevent disconnects between customers and the developers building the solution. I act as a bridge between Engineering and customers. I seek out customers and those who've purchased from competitors to confirm assumptions and remove friction in product usage and the marketing and sales processes. Measurable Results: 📈 Generated $3M in revenue in 9 months by defining and implementing a GTM strategy. 📈 Achieved $1M in revenue in 1 year by creating and executing a global demand generation strategy. 📈 Added $71K to the sales pipeline in 3 months by introducing lead-nurturing practices. My strengths lie in: - B2B Demand Generation - B2B Content Strategy - B2B Content Marketing - B2B Digital Marketing - Marketing Automation When I'm not working with startups, you can find me: 🌄 out in nature watching the sunrise 🥍 at mid-field for girls' lacrosse games, keeping score 🥬 in my garden, gathering produce to create a seasonal meal for friends and family If you're a founder, Head of Sales, or Head of Marketing at a tech startup or scale-up, and you're looking for a partner who can help you avoid difficult investor conversations and build a predictable revenue engine, let's talk: [email protected] or 415-685-3336.