Edgar Baum's Linkedin Analytics

I operate at the intersection of understanding market and customer demand, IP, finance and valuation. If you appreciate that, read on. As Avasta's CEO and Founder I am deeply passionate about fellow business leaders having the right knowledge and expertise to build businesses that drive growth and prosperity. Today much of my focus is on identifying what share of TAM is pursuable for companies and how it affects their valuation potential. I lead an executive team at Avasta that is passionate about bringing our vision to life. They have the expertise that provides value to our clients and we strive to bring at least 10X value over what they pay for our services (often its more like 100X+) I use my expertise in mathematics, finance, and business experience across over a dozen industries and four continents to solve today's companies' strategic growth opportunities and challenges. Before Avasta, I was the founder or executive at several valuation, business measurement and finance firms, preceded by finance and market development roles on Wall Street, at Merrill Lynch and Procter & Gamble. Since 2014 I've been a primary author on two next-generation business measurement standards: 1) How to measure a brand financially from the customer's point of view - ISO 20671 2) How to measure and report on the future value of intellectual capital and intangible assets to the board of directors - ANSI/LES ICBR 1.0 Additionally, I've continuously developed and taught the Finance of Brand Management graduate course at the University of Toronto since 2015 and regularly present on strategy measurement and valuation at conferences and business schools. My wife, Mary and I have been together for over 25 years! I have two energetic and caring children, and pride myself in ignoring recipes to cook dinner (this usually works out just fine!). Some worthwhile links to get a sense of what I and our team at Avasta do. 2023: Origins of my career, how Avasta came about, and 21st century advantage: https://www.youtube.com/watch?v=9sImjK9iNvA&t=2s 2023: Avasta's expertise in sharing our expertise as part of public standards and integrating them into client solutions: https://www.youtube.com/watch?v=IfBntY062KY&t=1s 2022: The impact of what I do with applying the Brand Evaluation standard https://www.youtube.com/watch?v=RU_u5hz23RY&t=1s https://www.youtube.com/watch?v=oAp5sJe1y8U&t=6296s 2020: Podcast on bringing alternatives to strategic thinking https://www.podchaser.com/podcasts/champagne-strategy-1285454/episodes/measuring-a-brands-contributio-67500778