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About Me I lead eCommerce strategy and delivery for Worldpay SMB Global, where I empower businesses at every stage of growth—from startups to those generating over £50m in GMV. My role focuses on delivering innovative, scalable, and seamless payment and eCommerce solutions to help businesses thrive in an ever-evolving digital economy. I work alongside a team of world-class retail, payment, and technology experts, fostering a unified vision to create impactful, customer-centric outcomes. Before joining Worldpay, I spearheaded growth initiatives at Visualsoft, driving strategic partnerships that supported and scaled eCommerce technology vendors and digital services for merchants. During my time at Visualsoft, I was committed to enabling merchants to grow by connecting them with the right partners and solutions tailored to their unique needs. Additionally, I worked closely with agencies to create value-added services that enhanced their client offerings and bolstered merchant success. Between these roles, I supported Dayshape in shaping their go-to-market (GTM) strategy, leveraging my expertise to help refine and position their offering for maximum market impact. As an executive leader, I am passionate about fostering high-performing teams, driving organizational alignment, and delivering results-oriented strategies. Whether it’s speaking at industry events, collaborating with partners, or mentoring, I remain focused on enabling businesses to achieve sustainable growth through innovation and value-driven approaches. Specialties: Executive Leadership | Commercial Technology Strategy | Product-Led Growth | GTM Strategy | Customer-Centric Innovation | Payments and Fintech | Partner Ecosystem Development | Value Proposition Design | Revenue Optimization | Technology Scaling eCommerce Expertise: Retail Payments | Digital Commerce Innovation | eCommerce Strategy Implementation | Online Retail Analysis | Growth Enablement Tools
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