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I optimize for user acquisition, engagement, retention and monetization for web, app, and SaaS platforms. Leveraging my background in CRM sales and product marketing, I design and implement solutions that increase lead acquisition, session-to-opportunity conversion and revenue growth, using agile methods. I hold a Bachelor's Degree in Hospitality Business from the Singapore Institute of Technology, where I also served as the president of two student clubs. I started my career in the hospitality industry, working in MICE, hotel operations, and travel trade. I then transitioned to CRM sales at Revinate, where I helped hoteliers understand and leverage their online media and guest data. I am passionate about learning new technologies and solving marketing challenges for businesses. In my personal time, I love longboard dancing 🛹, drumming 🥁 and acrylic painting 🎨. I am always open to expanding my international network with fellow product peeps, so feel free to connect with me. Cheers, Edna
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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